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Each year, BBC Worldwide will distribute a total of sixteen 52-minute
edited highlight programmes from competitions held all over the
world - including Europe, USA, Canada, Mexico, Australia and New
Zealand. Live coverage will also be available to broadcasters from
some of the venues, including the World Championships, which will
take place in New Zealand in December 2003.
BBC Worldwide's Sport Sales Manager, Richard Hornsby-Smith says,
"The Triathlon produced some of the most memorable images of the
2000 Sydney Olympics and is one of the fastest-growing modern sports.
Adding such a prestigious property to our catalogue underlines BBC
Worldwide's commitment to expanding our sports programming portfolio.
We are looking forward to a fruitful relationship with the ITU."
Under the terms of the new agreement, the ITU will retain the international
broadcast distribution rights for Africa, Asia and Latin America.
Other leading sports events distributed by BBC Worldwide include
The London Marathon, The Grand National, Royal
Ascot, The University Boat Race and the Rugby League
Challenge Cup.
The International Triathlon Union was established in 1989 and within
seven years, was awarded full medal status on the Olympic programme.
Recognised by the International Olympic Association, the ITU is
a member of the General Association of International Sports Federations
(GAISF). Triathletes must swim 1500 m, then cycle 40 km and finally
run 10 km to complete each race.
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