|
Nimbus Communications senior vice president - TV and sports Sunil
Manocha was quoted in a press release as saying: "So far all
our estimates and projections in terms of the audience shares and
our revenue targets have been right. With the combined advantages
of great and innovative scheduling, clear focus on cricket and a
world class feed; Doordarshan is all set to emerge the clear winner
on ratings and revenues in this cricket World Cup."
All India
|
Date
|
Match
|
DD1 TVR
|
Satellite channel
TVR
|
DD reach advantage
in per cent
|
|
9 Feb 2003
|
South Africa vs W.
Indies
|
3.6
|
3.4
|
6
|
|
12 Feb 2003
|
India vs Holland
|
6.9
|
5.4
|
27
|
|
15 Feb 2003
|
India vs Australia
|
6.5
|
5.1
|
27
|
Tam India, all homes, all
individuals
In fact, the India-Holland and India-Australia match
featured on the ninth and tenth positions in the Top 100 programmes
list for all India market 4 years plus. The India-Australia match
on MAX was placed at the nineteenth position in the Top 100 list
for all homes 4 years plus.
DD has a total of 15 cricket related programmes in
the Top 100 list whereas MAX had a total of nine programmes in the
Top 100 list for all India 4 years plus homes. DD doesn't feature
in the C&S Top 100 list at all. In fact, the West Indies-South
Africa, New Zealand-West Indies and Pakistan-Australia matches featured
in the Top 100 list in addition to the matches involving India.
The Nimbus release states that DD's plans for telecasting
the 16 'Big Gun' live matches including all India matches and a
match every weekend, has paid rich dividends in all the key markets
like Maharashtra, Uttar Pradesh, Gujarat, Madhya Pradesh and Eastern
India.
- Doordarshan fares well as compared to the satellite
channel in the prosperous markets of Maharashtra, UP, MP, Punjab
and Gujarat, say Nimbus officials. However, TAM data says that DD
is behind in the Gujarat market.
- South India, the market with highest C&S penetration
- Doordarshan averages a 15 per cent higher viewership, claims a
Nimbus release. However a closer look reveals that DD has taken
a beating in rest of Andhra Pradesh 1 million plus towns including
Hyderabad; in Tamil Nadu including Chennai; Karnataka including
Bangalore. However, DD fared well in Kerala.
- Doordarshan wins the race over the satellite channel
in Kolkata, states the Nimbus release. However, DD lags behind in
all the other metros. However, in the India-Australia match, DD
scored over MAX in Chennai bu lagged behind in the other two matches.
All India 4 years plus
India vs Australia
|
Region
|
DD1 TVR
|
Satellite channel
|
DD advantage in
per cent
|
|
North/West
|
|
|
|
|
Maha rest
|
15.7
|
4.3
|
265
|
|
MP 1 mn +
|
8.8
|
1.8
|
388
|
|
UP rest 0.1 to 1 mn
|
6.2
|
1.8
|
244
|
|
UP rest 1 mn +
|
7.2
|
3.9
|
85
|
|
PHCHP 1mn +
|
3.3
|
2.8
|
18
|
|
Guj 1 mn +
|
5.1
|
5.6
|
-8
|
|
|
|
|
|
|
South
|
|
|
|
|
AP rest 1 mn +
|
3.0
|
4.3
|
-30
|
|
AP rest 0.1 to 1 mn
|
3.4
|
3.9
|
-13
|
|
TN rest 1 mn +
|
3.3
|
5.7
|
-42
|
|
TN rest 0.1 to 1 mn
|
1.7
|
2.8
|
-39
|
|
Kar rest 0.1 mn to
1 mn
|
4.6
|
5.8
|
-21
|
|
Ker 1 mn +
|
7.1
|
3.9
|
82
|
|
|
|
|
|
|
Metros
|
|
|
|
|
Kolkata
|
11.1
|
10.3
|
7
|
|
Delhi
|
4.4
|
4.4
|
0
|
|
Hyderabad
|
4.4
|
5.3
|
-17
|
|
Chennai
|
3.5
|
3.3
|
6
|
|
Bangalore
|
3
|
7.1
|
-58
|
|
Mumbai
|
4.4
|
7.6
|
-42
|
|
All India
|
6.5
|
5.1
|
27
|
Tam India, all India, all individuals
for India-Australia match
Also read
Cricket thrusts MAX ahead
of Star Plus
|
