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Jain TV - The Delhi based channel
is poised to become the first free-to-air business and news channel
in Hindi. Its budget campaign involves Mere Sau Rupaye -
a series of special programmes - leading up to the presentation
of the Union Budget in Parliament.
According to Jain TV managing editor Ankur Jain, the new channel
will make complex business and finance matters relating to the budget
simpler, reaching out to larger section of viewers and consumers
of news.
Other programmes include Agar Aap FM Hote (If You Were the
Finance Minister) and Kya Aap Jante Hain? (Do You Know?).
Aaj Tak - Starting February
24, there are special one hour daily shows - Aisa Na Ho Budget
from 8 pm onwards. The highlight of the programme will be a series
of CEO bites, which will entail asking them- what is the one thing
they don’t want in the budget? The programme- Aisa Na Ho Budget
will also feature special detailed analysis on issues like subsidy,
inflation, government expenditure, and government flab and markets
reactions.
The channel will also telecast a live discussion with young management
students at a B School along with a general reaction on budget live
across from the country. The programme will lay emphasis on the
impact of the budget on general people across states. General public
and eminent economists will participate in a studio discussion where
they will look at the impact of the budget on general public. In
addition, there will be a detailed coverage and an analysis of the
Railway Budget. The high point will be the coverage of Union Budget.
CNBC India - The business and financial channel has lined
up a series of pre and post budget specials. The thrust of the channel
will rest on how the budget affects people from a cross section
of society.
The programmes will bring to the fore issues and ailments of the
economy. The channel will also seek the opinion of the common man.
Budget Quest started airing from 17 February and will conclude
on Thursday. The half-hour special sees an expert answering questions
from viewers and the host. Providing an independent perspective,
the show will also have questions from industry faces.
There will also be one-hour specials on the railway budget and the
economic survey.
On Budget day, the channel will air the finance minister's speech
live. The channel will add depth through analyses and in-depth studio
discussions. The finance minister will also be interviewed. CNBC
also plans holding a post budget roundtable in Mumbai where leaders
and experts will speak on the budgets pros and cons. The channel
will air the same in the form of half-hour specials.
The channel will have special budget bulletins having a different
feel from the regular news bulletin. Budget bulletins will report
and analyse budget related issues and will seek to cover the budget
comprehensively. The budget bulletins will be on air till 28 February.
There would also be a six-part post budget show, Budget-The Reality.
The show will have comprehensive reports and will analyse the implications
of the budget. The show will combine in-studio debates and comments
from experts from all over the country. It will air from 3-10 March.
BBC World: This channel will air
programmes, which will analyse the Indian union Budget. India
Business Report will have three specials around Budget. The
pre-budget special which aired on 23 February at 11 am showcased
expectations from the budget. Panelists included former finance
minister P Chidambaram and former chief economic advisor in the
finance ministry Dr Shankar Acharya. At 10 am on the day of the
Budget, the show will analyse the Budget along with excerpts from
the finance minister's speech. The post Budget episode on 2 March
at 11 am will examine the pros and cons of the budget.
On 21 February at 10 pm, Question Time India had a pre-budget
special. Asia Business Report will have Budget specials from
25-28 February. Presenter Linnette Tye travels to the country to
do special reports. She will talk to decision makers and the public
about their views. BBC Mumbai correspondent Sanjeev Srivastava will
report on the mood in the city before and after the announcement
of the Budget.
Zee News: The news channel has
already begun its budget special programming. Aapka Budget 2003,
a pre-budget programme, is already being telecast since 17 February.
The channel crew will be interacting with the corportaes at the
CII headquarters, reporting their analysis and reactions. Though
the Zee Telefilms' director of news group Laxmi Goel did not ascertain
the names, he did offer that top businessmen will be participating
in this budget related programme.
Zee News has roped in three financial experts: The Economic Times
(ET) consultant editor Swaminathan Aiyar , former Delhi ET resident
editor Vivek Bharti and economic journalist Raghavan. The trio will
be based at the Zee News studio in Noida, on the outskirts of Delhi.
The channel will however not air the FM's Budget speech that runs
into couple of hours but air few relevant portions.
According to Goel, Zee News has managed three presenting sponsors
for the Budget programme, Maruti, Max and Aviva, apart from some
booking ad spots. Goel said: "World Cup cricket has made things
difficult on the marketing front."
As for the Mumbai front, Zee News would be capturing reactions
of market, general public live in Mumbai during the budget session.
Doordarshan: The pubcaster
will, but ofcourse, telecasting the FM's budget speech live on 28
February from 11 am. Doordarshan will be telecating budget related
programmes live till 9 pm, interspersed with few news news.
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