Max says cricket thrusts it ahead of Star Plus at top in channel share

MUMBAI: The Indian team may be giving its fans ulcers by its up and down displays at the ongoing ICC World Cup 2003 but viewers just cannot seem to drag themselves away from the action if the TAM ratings data generated from the first week's action is anything to go by.

Max, quoting TAM Media data, says it has displaced Star Plus at the top in terms of all-India channel share with 16.8 per cent as against 11.1 per cent for the flagship channel of the Star Network.

SET India CEO Kunal Dasgupta was quoted in a company release as saying: "Twenty of the Top 100 programs of the week were from MAX. There were four MAX programs in the Top 20, 12 in the Top 50, and 20 in the Top 100. In the Top programs category of the same week, the Live India-Australia match was placed 3rd. Apart from this, MAX captured one more position with the India-Holland match amongst the Top 10 shows."

MAX business head Rajat Jain was also quoted in the same release as saying: "From the seven matches played till 15 February 2003, India matches pegged a high average of 8.6 despite India's unimpressive showing in the first week. Similarly, the non-India matches too pegged a very impressive average rating of 4.2, which is an unheard of figure for non-India Cricket matches telecast in the past. The average of all seven matches was an excellent 5.5."

The city which MAXed in terms of ratings was sports-crazy Kolkata which had an average rating of 10.3 for all seven matches, 20.2 for the India-Australia match and 17.6 for the India-Holland encounter.

"Similarly, Mumbai too pegged a good high of 10-plus for both, the India-Australia and the India-Holland matches," said Jain, adding, "Hyderabad, Delhi and Bangalore too pegged highs of 9-plus for the India-Holland match, while Chennai gave us a high of 7.2 for the same," Jain said.

Extraa Innings, MAX's wrap-around programming, meanwhile, averaged 1.4 for all matches and 2 for the India matches. Looks as if Charu Sharma, Mandira Bedi and gang have something to crow about. And the critics be damned.

Latest Reads
Comedy Central sets pace for ultimate celebration with over 100 hours of non-stop FRIENDS ultra marathon for its 6th birthday

Birthdays and New Years are great occasions to make resolutions for participating in marathons. However, this is one marathon which calls for hanging up your running shoes and grabbing the best spot in front of the telly with a bowl of munchies to keep you going because, for the first time ever in...

Television TV Channels English Entertainment
U Sports launches India's first ever Multi-Platform Multi-Game E-Sports Championship - U Cypher with MTV

The Indian E-Sports scenario is all set for a major revamp as U Sports, one of India’s biggest sports business companies in association with India’s No. 1 Youth Brand, MTV, announces the premiere of their all new month-long championship, U Cypher with MTV. Premiering today, on 19th January, the...

Television TV Channels Sports
TV ownership increased by 14% in 2017: IRS

After a gap of four years, the Indian Readership Survey (IRS), which documents the growth of the media industry, has been released for 2017. The survey methodology was criticised in 2014 and, therefore, was halted for an upgrade. This time, the sample size has been increased by 34 per cent to 3.2...

Television TV Channels Viewership
CNN-News18 launches 'If I Were FM Challenge'

As part of its Budget programming, CNN-News18 is launching the ‘If I were FM Challenge’. The campaign will encourage viewers to contribute their suggestions for the Union Budget. The channel will run an extensive on-air campaign to promote the same.

Television TV Channels News Broadcasting
BBC World News to Broadcast 'China's Chat Girls'

Lele Tao is an internet superstar in China’s $3 billion dollar ‘live streaming’ industry. With more than a million fans she can earn thousands of dollars a day singing, dancing, flirting, or often just chatting into her webcam. Fans buy her virtual gifts which she redeems for cash. In return she...

Television TV Channels News Broadcasting
PKL season 6 and 7 dates announced

The second most watched domestic league in India, Vivo Pro Kabaddi League owned by Mashal Sports and Star India announced the dates of sixth and seventh season.

Television TV Channels Sports
Star Bharat leads Hindi GEC (U+R) in week 2 of BARC ratings

MUMBAI: Star Bharat emerged as the leader in the Hindi GEC (U+R) genre dethroning Zee Anmol according to Broadcast Audience Research Council (BARC) all India data for week 2 of 2018.

Television TV Channels Viewership
BARC week 2: Aaj Tak leads Hindi News in all three markets

MUMBAI: Republic TV continues its leading streak in the second week of the year as well in BARC All India ratings. News Nation stays in the top five chart in week 2 of 2018 in Hindi News Rural market. Aaj Tak tops the chart again in Hindi News Urban market.

Television TV Channels Viewership
Dsport acquires India rights of tri-nation tournament in SL

Discovery’s sports channel Dsport has acquired the exclusive India broadcast rights of Nidahas Trophy 2018, a tri-nation international T20 tournament involving India, Sri Lanka and Bangladesh. The transaction was facilitated by Lagardère Sports, the global marketing consultant of Sri Lanka Cricket...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories