Television

Aaj Tak English channel may launch in 10 days

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2015/10/19/Untitled-1_31.jpg?itok=TatBTsbg

NEW DELHI: TV Today Network, part of The India Today Group, is all set to launch its English channel over the next 10 days, even as last week it roped in Alok Verma, a senior television professional, as executive producer.

 

"We don't want to create a hype and hoopla about it, but it (the channel launch) can happen very soon, maybe over the next seven to ten days. It can also happen much before a 10-day period," a source in Aaj Tak informed indiantelevision.com.



The company has been testing the signals, off an INSAT satellite, for quite some time now. 



However, the name of the channel is being kept a secret.



It seems that the endeavour is that with the Budget, slated to be presented in Parliament on February 28, a soft launch of the channel is done. But some technical aspects are still to be smoothened.



TV Today Network has been the target of maximum poaching with quite a few top notch anchors, reporters and news producers leaving for rival organisations like NDTV and Star.



In a bid to beef up its act, the company is getting on board new recruits at all levels, including Verma who joined them formally this week.



Verma as the executive producer, along with senior people like Uday Shankar (the No. 2 at TV Today after chief executive G Krishnan), will be responsible for editorial and production aspects of both the channels.



A former print medium journalist, Verma moved on to the electronic medium early and has worked with Zee News, during its better days in the late 1990s, and has also done a stint with Star India at the company's Bangalore-based interactive TV division, amongst other media assignments.



TV Today Network, not part of any bouquet, does not want to take a chance with the distribution angle of the proposed English channel and is leaving no stones unturned to see that the boxes meant for the digital free to air channel is fairly well seeded in the market.



Will the Hindi Aaj Tak go pay simultaneously with the launch of the English channel? A question difficult to answer at this point of time. Industry sources indicate with the government pushing aggressively ahead with conditional access implementation, Aaj Tak or its soon-to-be-on-air sibling doesn't want to get caught in the transition hiccups. That means, Aaj Tak may remain free to air for some more time.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/26/laliga.jpg?itok=L7kbxZm5
LaLigaSportsTV: Free access to live Spanish sport with new OTT service

LaLiga has officially unveiled its OTT (over-the-top) service, LaLigaSportsTV, which offers fans free coverage of live Spanish sporting competitions via mobile and connected devices.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/26/mobile.jpg?itok=-K63aDrI
TRAI tariff order’s impact on OTT content consumption

Amid debates over the impact of TRAI’s new tariff order on the Indian pay-TV ecosystem, over-the-top (OTT) platforms have emerged as probable beneficiaries. Several reports have indicated that streaming services stand to gain from the change in cable TV pricing.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/vivo.jpg?itok=MM5gP1LU
Enjoy Super Sundays on Star Gold with “The Khelkars” this VIVO IPL

Every Sunday, engaging all members of the family through the lens of a comic household discussion, TV stars Sandeep Anand and Sucheta Khanna, along with little young superstars Vishesh Bansal, Gauransh Sharma and Divyansh Dwivedi will entertain viewers with an exclusive feed – Super Funday.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/dsporty.jpg?itok=-EZyD46H
Watch top Indian & International golfers in action LIVE on DSPORT at the Hero Indian Open 2019

DSPORT, a premium sports channel of Discovery Communications, will broadcast LIVE, the Hero Indian Open 2019 in India.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/shemaroo.jpg?itok=X2yUl-SC
Shemaroo Entertainment’s yedaz collaborates with imagica

Shemaroo Entertainment’s licensing and merchandising brand, Yedaz – Bollywood Madness, has associated with India’s favourite theme park, Imagica.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/barc.jpg?itok=I1JaaH4M
BARC India integrates TV and OOH measurement

Broadcast Audience Research Council (BARC) India is integrating TV and out of home (OOH) TV viewership in its BARC India Media Workstation (BMW) software, starting this year.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/shashi-shekhar-vempati.jpg?itok=mqEowFaO
Prasar Bharati survey to gauge demand for sporting events coverage soon

Prasar Bharati CEO Shashi Shekhar Vempati has revealed that a survey will soon be conducted to assess the demand for sports coverage on the public broadcaster’s platforms like Doordarshan (DD) and All India Radio (AIR). Vempati, however, pointed out that sports coverage by a public broadcaster is...

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/23/zee.jpg?itok=kICyfwVs
Zee Telugu to launch new fiction show 'Akka Chellellu'

Zee Telugu is all set to launch a new fiction show, Akka Chellellu. The show is slated to commence from 25 March, on Zee Telugu and Zee Telugu HD during the 5.30-6 pm time slot.

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/23/lfff.jpg?itok=hna4q0R9
LF launches new show 'Dakshin Diaries'

Lifestyle channel LF has launched a new show Dakshin Diaries which includes avenues that are familiar but when explored reveals a curated mix of culture, cuisine, travel, music, and faith.

Television TV Channels Specialised and Niche

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories