NBC signs largest ever agreement with Nielsen

NEW YORK : Nielsen Media Research and NBC have announced the signing of a seven-year landmark agreement for audience measurement services covering all of NBC's television businesses.

This includes the NBC Television Network, cable networks Bravo, CNBC and MSNBC, Telemundo, the 14 NBC-owned-and-operated television stations, and the 13 Telemundo television stations. It is the largest, most comprehensive agreement of its kind in the history of media research.

An official release informs that NBC has also agreed to support the largest-ever expansion of Nielsen's National People Meter Sample. When all elements of the expansion plan are complete, the effective size of the National People Meter Sample will grow from 5,000 households to nearly 10,000 homes.

The agreement also builds on a strong engineering foundation between the two companies. NBC has agreed to implement Nielsen's digital encoding system to be used in Nielsen's new metering system for producing television ratings. The new Active/Passive metering system will be introduced in 2004. In sample homes, the A/P Meter will identify programmes, stations and networks from electronic codes embedded in programmes at the distribution source. NBC and Nielsen engineers will work closely together as new digital distribution systems come to the US market.

President and CEO Nielsen Media Research Susan D Whiting said, " This landmark agreement reflects our commitment to everyone at NBC, first to deliver the highest quality estimates to their businesses every day; and second, that we have invested in the right technology, the right methodology, the right partnerships, and the right people to assure that television will always be the best measured medium of audience delivery."

The release states that highly diversified media companies require comprehensive access to a broad spectrum of audience research information. Limitations on how individual business units may use vital information can impede growth.

Latest Reads
MTV Beats profitable, says Ferzad Palia

MUMBAI: When digital media made it easy for people to listen to songs anywhere anytime, it sounded like the death knell for music channels on TV. Years later, however, they continue to survive.

Television TV Channels Music and Youth
Comedy Central sets pace for ultimate celebration with over 100 hours of non-stop FRIENDS ultra marathon for its 6th birthday

Birthdays and New Years are great occasions to make resolutions for participating in marathons. However, this is one marathon which calls for hanging up your running shoes and grabbing the best spot in front of the telly with a bowl of munchies to keep you going because, for the first time ever in...

Television TV Channels English Entertainment
U Sports launches India's first ever Multi-Platform Multi-Game E-Sports Championship - U Cypher with MTV

The Indian E-Sports scenario is all set for a major revamp as U Sports, one of India’s biggest sports business companies in association with India’s No. 1 Youth Brand, MTV, announces the premiere of their all new month-long championship, U Cypher with MTV. Premiering today, on 19th January, the...

Television TV Channels Sports
TV ownership increased by 14% in 2017: IRS

After a gap of four years, the Indian Readership Survey (IRS), which documents the growth of the media industry, has been released for 2017. The survey methodology was criticised in 2014 and, therefore, was halted for an upgrade. This time, the sample size has been increased by 34 per cent to 3.2...

Television TV Channels Viewership
CNN-News18 launches 'If I Were FM Challenge'

As part of its Budget programming, CNN-News18 is launching the ‘If I were FM Challenge’. The campaign will encourage viewers to contribute their suggestions for the Union Budget. The channel will run an extensive on-air campaign to promote the same.

Television TV Channels News Broadcasting
BBC World News to Broadcast 'China's Chat Girls'

Lele Tao is an internet superstar in China’s $3 billion dollar ‘live streaming’ industry. With more than a million fans she can earn thousands of dollars a day singing, dancing, flirting, or often just chatting into her webcam. Fans buy her virtual gifts which she redeems for cash. In return she...

Television TV Channels News Broadcasting
PKL season 6 and 7 dates announced

The second most watched domestic league in India, Vivo Pro Kabaddi League owned by Mashal Sports and Star India announced the dates of sixth and seventh season.

Television TV Channels Sports
Star Bharat leads Hindi GEC (U+R) in week 2 of BARC ratings

MUMBAI: Star Bharat emerged as the leader in the Hindi GEC (U+R) genre dethroning Zee Anmol according to Broadcast Audience Research Council (BARC) all India data for week 2 of 2018.

Television TV Channels Viewership
BARC week 2: Aaj Tak leads Hindi News in all three markets

MUMBAI: Republic TV continues its leading streak in the second week of the year as well in BARC All India ratings. News Nation stays in the top five chart in week 2 of 2018 in Hindi News Rural market. Aaj Tak tops the chart again in Hindi News Urban market.

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories