Jain TV to start new innings as business news channel with budget specials

NEW DELHI: Where the Videocon group has failed till now, the financially beleaguered, but yet surviving Jain TV may just succeed. After a complete programming revamp, the channel based in Delhi is poised to become the first free-to-air business and news channel in Hindi.

The campaign begins with Mere Sau Rupaye - a series of special programmes - leading up to the presentation of the Union Budget in Parliament on 28 February.

Speaking about the new initiatives, promoter Dr JK Jain's son and Jain Television's managing editor, Ankur Jain said, "Unlike yesteryears, today Budget and business news interests all, whereas the news reaches a fraction of this population. We have tried to make such complex business and finance matters simpler (are the likes of Prannoy Roy and Raghav Bahl listening?). We will be reaching a much larger section of viewers and consumers of news by presenting it in a way that people find easy to understand."

Though Jain Television takes the credit for being the first private television channel to bring news in India in the mid-90s, it has been beset with problems linked to some bad business decisions, a cash crunch and low visibility because of poor distribution deals. The promoter's clash with the powers that be in the Bharatiya Janata Party (the party that leads the coalition government in India at present) over some programmes telecast over the last 18 months has not helped the cause either. Especially since Dr Jain has been a former BJP Member of Parliament.

But the younger Jain is optimistic. Pointing out that Jain TV aims to reach the majority of the 40-odd million cable and satellite homes, he said: "In India, out of 40 million C&S households, approximately 16 million pay less than Rs 75 per month to receive cable TV. These households do not receive all the pay channels such as most of the leading news and business channels. These households constitute the 'pay dark region' where Jain Television will be the only channel bringing in business information and free to air news."

According to Jain, Mere Sau Rupaye programme will aim to simplify the intricacies of the Budget for the masses. Other programmes include Agar Aap FM Hote (If You Were the Finance Minister) and Kya Aap Jante Hain? (Do You Know?).

The new look Jain Television will sport a 24-hour data screen with facts and figures on essential business and finance variables such as forex, bullion, stocks, bonds, commodities, petroleum, money and debts markets and the news that affects these markets. This will be facilitated with the help of a new automated data vending software, which is expected to usher in the concept of 'always on TV'. This would enable viewers to receive information they need in the format they need and at a time of their convenience as in the newspapers.

But Jain was not forthcoming with more technical details.

Can the company, which owns a teleport and uplinking licence, take on the increasing competition? People will have to sart watching Jain TV to know the answer.

Latest Reads
“Meet the Drapers”, the crowdfunding reality show by Sony Entertainment Television, is again on the hunt for the next big idea; Season 2 going global

“Meet the Drapers” Season 1 debuted the world’s first crowdfunding-based startup reality show in 2017-2018, featuring the Drapers -- Silicon Valley’s legendary VC family - and was an immediate success in the Americas.

Television TV Channels GECs
Kids most benefited genre in Chrome DM week 46

With a growth of 1.07 per cent, the kids genre in all India 1 lakh+, marked the highest opportunity to see (OTS) among all categories in week 46 of Chrome Data Analytics and Media. Discovery garnered the highest OTS in kids’ genre with 90.5 per cent.

Television TV Channels Viewership
Viacom18 confirms the departure of Raj Nayak

In an official statement released to the media, Viacom18 confirmed the departure of Raj Nayak, the media network’s Chief Operating Officer.

Television TV Channels GECs
Sony Pictures Networks India gears up for the India tour of Australia with engaging programming initiatives

For the year ending high-octane cricket series between India and Australia, Sony Pictures Networks India (SPN), will be undertaking several initiatives to enhance the viewing experience and increase engagement with cricket enthusiasts across the nation.

Television TV Channels Sports
Sony Entertainment Television appoints Sagnik Mukherjee as AVP marketing

Sagnik Mukherjee is set to join Sony Entertainment Television as associate vice president marketing, a source close to the development confirmed to

Television TV Channels People
Viacom18 COO Raj Nayak quits

Colors' Big Boss has quit, according to media reports. We are talking about Viacom18 COO Raj Nayak, who is the brain behind the most popular reality show Big Boss.

Television TV Channels GECs
Monuments Turn Red, As National Geographic Raises an Alarm for Planet Conservation

Glaciers are melting, sea levels are rising, pollution in various parts of the world is at its peak, and tonnes of plastic waste is in the oceans.

Television TV Channels English Entertainment
Network 18's Joy Chakraborthy steps down

Forbes CEO and Network 18 President(Revenue) Joy Chakraborthy has stepped down from his role, according to media reports.

Television TV Channels News Broadcasting
Sony BBC Earth hosts the extraordinary Natural History Producer and Global Storyteller, Jonny Keeling, in India

Sony BBC Earth, India’s No. 1 factual entertainment channel and home to the most iconic and premium content, continues to deliver to its promise of making the viewers ‘feel alive’.

Television TV Channels Factual @ Discovery

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories