Television

Hindujas' expecting smooth CAS rollout

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/10/19/Untitled-1_2.jpg?itok=1aREWKV2

MUMBAI: The final session of the SCaT workshop on Wednesday had an optimistic note to it. The session was presided over by IndusInd Media and Communications COO Rajiv Vyas who spoke on InCable's strategy, the future of cable TV as well as CAS benefits.

 

Vyas said that InCable would be deploying digital set tops in Mumbai and Delhi but declined to comment on the number of boxes that would be seeded. "The value proposition has to be right and marketed properly." He estimated that the price for the FTA channels would be anything between Rs 50 - 100. The government has to still set a limit to the number of FTA channels and it might also decide what genres should go in.



He estimated that there would be 35 - 40 FTA channels. As far as pay channels are concerned, while there would be differential pricing between the driver channels and the not so hot ones he didn't feel that any channel which is now pay would go free in the CAS regime. " Of course, the big question still remains as to who will be able to get the most from the consumers pocket. The pay channels or those that are free to air," Vyas said.



While an analogue box will carry only 64 channels, a digital set top can carry over 300 channels. It was also pointed out that there were many channels from other countries like China and Japan that a cable op can offer a subscriber who has gone digital. " Comparing an analogue box to a digital one is like comparing a VHS to a DVD. The consumer who goes in for a analogue box now will have to suffer the price of reinvesting for a digital box later on if he wants extra services."



Elaborating on the benefits of CAS he said, "The operator enjoys longevity and additional revenue streams. The broadcaster gets complete declaration in connectivity while the consumer will enjoy superior sound and picture quality. He also pays only for those channels that he gets instead of being saddled with a whole bouquet. As far as additional services are concerned, in a month or so, we will be introducing video mail and voice mail."



Elaborating further on the set top box rollout, he said, "We operate 104 channels at the moment. This number will increase. To give an example, education is going to be an important sphere with the number of channels catering to that segment set to explode to around 30. We have a two-way addressability system in most places. There is a gap but some services do not require a reverse path. Anyway the cost for two-way amplifiers for the last mile has come down drastically."



"Services that a digital subscriber can enjoy include the Electronic Programme Guide and Video-on-demand. For the last one, the viewer selects a programme, which will be sent to a particular channel. The subscriber can watch it at his/her convenience and so there is no need to visit the local video store. 



The sound will come from the server. Also archived footage from events like sports broadcasts will be made available. The EPG makes it easier for the consumer to navigate and find out exactly what is needed. There is a reminder service. Parents can restrict content that their kids have access to. Of course digital broadcast will mean greater interactivity between the operator and subscriber. The subscriber will also have different gaming modes to choose from."



Despite fears that in a CAS regime, viewers would have to shell out far more for much less he maintained that CAS was consumer friendly. Vyas also said that due to research he was confident that the MSO would not face consumer resistance. One could buy a set top outright or hire it.



He was highly optimistic of convergence becoming a reality. For instance on a mobile phone in the near future you would be able to make calls, send emails, view television, Vyas pointed out.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/29/Arun-puri.jpg?itok=89_3x-2M
India Today Online is TVTN's wholly-owned subsidiary now

MUMBAI: India Today Online Private Limited (ITOPL) has now become a wholly-owned subsidiary of TV Today Network Ltd. India Today Online, on 28 March 2017, issued and allotted 1,99,20,000 equity shares of Rs. 10 each to Living Media India Limited (LMIL) which constitutes 21.01% of the paid-up share...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/29/FREEDISH-STB.jpg?itok=l__8ZZuS
FreeDish iCAS STB: Modern Comm, Velankani, BGM, KMTS & Millennium OEMs shortlisted

NEW DELHI: Five companies including two from Delhi have been shortlisted as original equipment manufacturers for set-top boxes for Doordarshan’s FreeDish on the Indian Conditional Addressable System (iCAS). This follows the opening of e-tenders on 9 December 2016 after which these OEMs were found...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/28/barck%20%281%29.jpg?itok=eWIvgkHj
BARC India formally sets up independent council to probe viewership malpractices complaints

BARC India has set up an independent disciplinary council to further strengthen transparency and credibility of its measurement system.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/28/Jim-Gianopulos.jpg?itok=N-QHfz2Z
Viacom names Gianopulos CEO of Paramount Pictures

MUMBAI: Viacom Inc. has announced the appointment of Jim Gianopulos as the chairman and chief executive officer of Paramount Pictures, effective 3 April, 2017. Gianopulos will report directly to Viacom president and CEO Bob Bakish.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/28/indo-vietnam.jpg?itok=rQDtgDJx
India, Vietnam agree on greater collaboration between pubcasters

NEW DELHI: Information and Broadcasting Minister M Venkaiah Naidu has said India would extend all possible support to promote exchange programmes between public broadcasters of the India and Vietnam in content creation, screening and distribution of films. During a meeting with a Vietnamese...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/28/DD-Kashir-V-naidu.jpg?itok=amiTS5gh
DD Kashir packaging agency tenders floated

NEW DELHI: Doordarshan has floated a tender for selecting an agency for channel packaging work for DD Kashir. The Description of task, e-tender submission format and procedure is provided in the Bid document available on the DD website and two e-tendering websites. The pre-bid meeting in this...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/28/Times-Now-800x800.jpg?itok=Ckdthpen
Times Now will be globally 'regional', non-mirror HD by next quarter

MUMBAI: Success does not end at leadership, it begins! With an aim to create value and make a difference, he is a man on a mission. He quit News X in November 2016 to fill the the big shoes of Arnab Goswami. Known to be an insightful, incisive journalist, Rahul Shivshankar joined Times Now on 15...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/27/sa%20%281%29.jpg?itok=eot4hbiq
Holi, elections rake in ratings for channels in week 11 of 2017

BENGALURU: Programmes during the Indian festival of colours and assembly elections results counting in five states of the country were television eyeball grabbers for a number of channels as per data released by Broadcast Audience Research Council of India (BARC) for week 11 of 2017 (Saturday, 11...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/27/hardtaik%20%281%29.jpg?itok=iXIdRhYu
BBC HARDtalking anniversary interview with Sir Ian McKellen

BBC World News’ legendary interview show HARDtalk will be marking 20 years of asking the questions that matter with a raft of dedicated content.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories