Television

Hindujas' expecting smooth CAS rollout

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/10/19/Untitled-1_2.jpg?itok=joOdmiuG

MUMBAI: The final session of the SCaT workshop on Wednesday had an optimistic note to it. The session was presided over by IndusInd Media and Communications COO Rajiv Vyas who spoke on InCable's strategy, the future of cable TV as well as CAS benefits.

 

Vyas said that InCable would be deploying digital set tops in Mumbai and Delhi but declined to comment on the number of boxes that would be seeded. "The value proposition has to be right and marketed properly." He estimated that the price for the FTA channels would be anything between Rs 50 - 100. The government has to still set a limit to the number of FTA channels and it might also decide what genres should go in.



He estimated that there would be 35 - 40 FTA channels. As far as pay channels are concerned, while there would be differential pricing between the driver channels and the not so hot ones he didn't feel that any channel which is now pay would go free in the CAS regime. " Of course, the big question still remains as to who will be able to get the most from the consumers pocket. The pay channels or those that are free to air," Vyas said.



While an analogue box will carry only 64 channels, a digital set top can carry over 300 channels. It was also pointed out that there were many channels from other countries like China and Japan that a cable op can offer a subscriber who has gone digital. " Comparing an analogue box to a digital one is like comparing a VHS to a DVD. The consumer who goes in for a analogue box now will have to suffer the price of reinvesting for a digital box later on if he wants extra services."



Elaborating on the benefits of CAS he said, "The operator enjoys longevity and additional revenue streams. The broadcaster gets complete declaration in connectivity while the consumer will enjoy superior sound and picture quality. He also pays only for those channels that he gets instead of being saddled with a whole bouquet. As far as additional services are concerned, in a month or so, we will be introducing video mail and voice mail."



Elaborating further on the set top box rollout, he said, "We operate 104 channels at the moment. This number will increase. To give an example, education is going to be an important sphere with the number of channels catering to that segment set to explode to around 30. We have a two-way addressability system in most places. There is a gap but some services do not require a reverse path. Anyway the cost for two-way amplifiers for the last mile has come down drastically."



"Services that a digital subscriber can enjoy include the Electronic Programme Guide and Video-on-demand. For the last one, the viewer selects a programme, which will be sent to a particular channel. The subscriber can watch it at his/her convenience and so there is no need to visit the local video store. 



The sound will come from the server. Also archived footage from events like sports broadcasts will be made available. The EPG makes it easier for the consumer to navigate and find out exactly what is needed. There is a reminder service. Parents can restrict content that their kids have access to. Of course digital broadcast will mean greater interactivity between the operator and subscriber. The subscriber will also have different gaming modes to choose from."



Despite fears that in a CAS regime, viewers would have to shell out far more for much less he maintained that CAS was consumer friendly. Vyas also said that due to research he was confident that the MSO would not face consumer resistance. One could buy a set top outright or hire it.



He was highly optimistic of convergence becoming a reality. For instance on a mobile phone in the near future you would be able to make calls, send emails, view television, Vyas pointed out.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/10/The-Bourne-Legacy.jpg?itok=bBiJiS4E
Third Kind, Bourne To Kill, Species III & Predestination to be shown on Movies Now 2

MUMBAI: We are arriving at the end of 2016 and to celebrate the year that has gone by, Movies Now 2 is set to sway its viewers with some swag and style. The channel has lined up a series of Hollywood movies filled with action, sci-fi and fantasy. Audience can witness some of the most amazing unique...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/10/Ravi%20Shankar%20Prasad.jpg?itok=Ylk_C8Bk
Cashless villages 'Mumkin Hai' with new channel & Rs 5-cr campaign

MUMBAI: The government has launched 'DigiShala', a Doordarshan free DTH channel, to promote cashless transactions in India -- the first step in online payment education through the electronic media. The channel will be brought through GSAT15 (DD Direct DTH), 93.5 degree East, Receive frequency:...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/10/Ravi-Ankam.jpg?itok=7xX9r-rW
V6 challenges suspension; BARC to place facts before court

MUMBAI: V6 News, from the stable of the Telugu channel popular across Telangana and Andhra Pradesh, also wants to challenge Broadcast Audience Research Council India (BARC India) after the latter suspended its ratings review for some weeks along with other two channels on 24 November, 2016.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/10/Awaaz-Se-Bada-Na-Koi.jpg?itok=mpG5iXSc
&TV's innovative affair with The Voice India S2

MUMBAI: Have you ever seen a promo of a new show on television which is actually a video but not a video. Confused? ZEEL’s year-old Hindi general entertainment channel &TV has come up with the unique campaign ‘Awaaz Se Bada Na Koi’ to promote the second season of 'The Voice.'

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/10/KHATMAL-E-ISHQ.jpg?itok=ZbKRdoJt
SAB TV revenue grew nine-fold under Sony umbrella

NEW DELHI: Sab TV, which claims to be the country’s sole channel beaming only comedy series, claims to have grown its revenue nine times since it came under the Sony fold.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/10/Prashant-Chothani.jpg?itok=z79wKqCX
Travelxp to launch new Tamil channel; 4K feed before Feb

MUMBAI: Giving competition to Discovery Channel, Prashant Chothani-promoted travel and lifestyle channel, travelxp, is all set to take southern India by storm with the launch of its new channel in Tamil. The channel's soft launch is scheduled for 13 December. It's availability on various...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/farhan-arjit.jpg?itok=1WwGNibs
Flo Rida, Arijit Singh, Farhan to enthrall at Aamby Valley City

MUMBAI: Absolut Enchanted Valley Carnival (EVC), India’s largest multi genre, camping and music festival is back with its 4th Edition at Aamby Valley City, Lonavala between 17 & 18 December. The carnival like its previous editions will be a mix of international and home-grown artistes. This...

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/Haunting.jpg?itok=04TOpxwK
NBC-Universal buys 'paranormal' series from Bomanbridge

MUMBAI/ SINGAPORE: Bomanbridge Media, a Singapore-based content distribution and production agency, announced a series of paranormal series programme sales to NBC-Universal’s Syfy and Celestial.

Television Production House Fiction
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/Dayanidhi-Maran-800x800.jpg?itok=89LDOdFX
Sun TV security clearance review sought; two channels' cancellation stayed

NEW DELHI: A review has been sought by the information and broadcasting ministry from the home ministry about security clearance to Sun TV Network Ltd in view of the amended guidelines of that ministry. Union minister M Venkaiah Naidu told the Parliament yesterday that no reply had been received so...

Television TV Channels Regional

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories