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According to broadcasting industry sources, the Zee-Agrani combo
has started talking about a DTH service for India. At a seminar
held last week in the Capital, a senior Zee executive is also reported
to have referred to the DTH service and that the group is looking
at putting together a platform by "July or thereabouts".
However, indiantelevision.com's attempt to elicit an official response
from Zee-Agrani was met with silence.
But, we also learn from government sources that the files relating
to the two applicant companies for a DTH licence were in the information
and broadcasting minister Ravi Shankar Prasad's office yesterday
and the minister is said to have studied them also.
That Zee-Agrani has started talking about a DTH service may also
be because of the movements in the ministry and expect an initial
go-ahead from the I&B ministry for this soon.
As the first step towards okaying a DTH venture the I&B ministry
would need to issue a letter of intent (LoI) to the applicant, subsequent
to which other parameters would have to be fulfilled.
But close on Chandra's heel for a DTH venture will also be Star,
which has applied for a DTH licence through Space TV. It would also
expect a LoI soon after ASC Enterprises that has applied for the
licence, if not along with it.
There have been numerous clarifications sought by the ministry
on various aspects of Space TV, including its shareholding pattern.
At last count, a particular missive from the ministry had sought
clarification on whether some directors of Space TV were employees
of Star India.
Still, the big question to ask here could be: do the two prospective
DTH players have the financial muscle to make investments in a DTH
venture? A typical DTH venture would need investments worth between
$ 400-500 million.
Unless Space TV is being backed up by the Rupert Murdoch-controlled
Star, the little known company with an acknowledged paid up capital
of Rs 100 million would find it difficult to cobble together the
massive investment that a DTH venture would require.
Chandra's case may be a bit different as the DTH platform is being
sought to be put together by ASC Enterprises, where one of the subsidiaries
has managed to attract foreign investment from Alcatel and Arianespace.
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