HITS operator to gain prominence post CAS

MUMBAI:The emergence of the HITS (headend in the sky) operator is on the anvil in the fast changing broadcast scenario in the country, even as confusion continues to reign about the actual implementation of CAS.

At the Scat 2003 Bombay workshop held in Mumbai earlier this week, several LMOs (last mile operators) expressed their concerns about CAS: the huge cost of encoders (Rs 100,000 for two channels); economically unviable to deliver add-on channels in a bouquet; not viable for small networks to offer a large pay bouquet and high cost of subscriber management software and support infrastructure. 

HITS could be the answer they are searching for. HITS services can ensure that more than 150 channels reach the smallest and far flung LMO in addition to offering centralized control for authorization; subscriber management system collection of payments and audits along with interactivity with broadcasters. . In the US, HITS operators get up to 60 per cent distribution commissions. 

Local cable operators (LCOs) however fear that customers will be addressed directly by the HITS operator, and broadcasters worry that the HITS operator will become the most important link in the distribution chain. 

Addressing the concerns of the LMOs and LCOs, Satellite and Cable TV magazine editor-in-chief Dinyar Contractor detailed the advantages of the HITS system (head end in the sky): HITS can be delivered to any LMO; located anywhere in the footprint; it has zero encoder cost; no subscriber management system to be installed; no financial audit by pay channels; LMOs can assemble their own basic local tier; no hassles or interaction with broadcasters. 

Contractor detailed the following technical specifications of the HITS system: * TV signals are received from various broadcasters * These broadcaster signals are descrambled using various IRDs to yield video and audio baseland signals for each channel * Each signal is digitally compressed to MPEG -2 formats; statistical optmisation may be done and eight to 10 channels can be compressed on each transponder * All channels are digitally encrypted using a common encryption system for CAS * The digital stream is QPSK modulated and uplinked whereas C or Ku-band downlink can be used for HITS LMO receives the QPSK modulated HITS signal from the satellite * Satellite signal is down converted in frequency (600 MHz) and these 600 MHz digital signals are mixed with the analog basic tier by the LMO and distributed * Each subscriber must have a digital set-top-box (STB) DVB-C which is authorized via satellite from the HITS operation centre. 

It is believed that broadcasters will be unsupportive of HITS because there is no control over geographic locations: for instance an LMO in Assam can distribute the signal in Bangladesh. Approximately 80 government clearances are required and there is a question mark about Ku-band TV downlink. 

Zee Telefilms is the only broadcaster which is propagating the cause of HITS. In fact, Siticable, a 100 per cent subsidiary of Zee Telefilms has plans to unveil the same in April 2003. 

There is a general feeling that the HITS operator can poach into areas where other MSOs have traditionally conducted business. However, experts believe that MSOs will respect each other's domains and refrain from poaching.

Latest Reads
21st CF spins-off into new live news & sports co Fox

MUMBAI: After the blockbuster acquisition of 21st Century Fox by The Walt Disney Company, the former has announced that it will spinoff into a new brand Fox’ that will seek to replicate its own success in the newly focussed verticals of live news and sports brands. Using fiscal 2017 as a base, the...

Television TV Channels News Broadcasting
With Star India, Disney emerges as India's largest M&E firm

MUMBAI: Unlike the US, where the merger of The Walt Disney Co and 21st Century Fox’s entertainment assets is between two near equals, the scenario in India is totally different. 21st Century Fox’s India venture Star India is a $1.7 billion dollar media and entertainment behemoth while Disney India...

Television TV Channels People
Disney to buy 21st Century Fox assets for $52.4 billion

The Walt Disney Co has set up a $52.4 billion, all-stock deal to acquire 20th Century Fox and other entertainment and sports assets from Rupert Murdoch’s empire.

Television TV Channels Movie Channels
MOVIES NOW brings #StopDreamingAndStartWinning with 100 Mania Season 5 for its viewers

Movies Now, India’s english movie channel, rings in the festive season with its property ‘100 Mania’, beginning Friday, 15 December at 9pm. In its 5th season, the channel has curated a line-up of some of the biggest Hollywood blockbusters like Furious 7, Jurassic World, Disney’s The Jungle Book,...

Television TV Channels English Entertainment
SPN India to telecast Real Madrid vs Barcelona at 4:30 pm

Less than two weeks to Christmas and Sony Pictures Sports Network (SPSN) launches its “Christmas Comes Early” campaign as a build-up to the biggest football clash of the year, El Clasico.

Television TV Channels Sports
PEN to launch Hindi music channel Dream TV

MUMBAI: Despite the glut of pure-play Hindi music channels on television today, Popular Entertainment Network (PEN) is adding one more to the fray. The new channel, called Dream TV, will provide 24-hour programming.

Television TV Channels Music and Youth
RTL Group restructures top management

MUMBAI: There’s change at the top at RTL Group–which owns Fremantle Media and operates a clutch of 61 TV channels–including RTL CBS and RTL CBS Extreme–and 30 radio stations in Europe. At his own behest, Guillaume de Posch will step down as co-CEO of RTL Group, effective 1 January 2018. He will...

Television TV Channels People
Disney expected to announce 21 CF buyout tomorrow: media reports

The Mouse House is closing in on the Fox. Media reports have emerged that Disney’s bid to acquire the Murdoch-owned 21st Century Fox (21 CF Fox) group’s entertainment assets is near closure. The price being talked about is anywhere between $60 billion and $68 billion and an announcement is...

Television TV Channels News Broadcasting
World television premiere of Maragadha Naanayam on Zee Tamil

Zee Tamil announced the world television premiere of critically acclaimed Maragadha Naanayam – the fantasy-comedy-thriller film that features Aadhi Pinisetty and Nikki Galrani on Sunday, 17 December at 4:00 PM only on Zee Tamil. Written and directed by ARK Saravan, the movie is a perfect blend of...

Television TV Channels Regional

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories