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" For operators, cash flow is paramount. If billing costs are controlled,
profits will rise. So they have to constantly balance time, features
of the system and costs. When choosing a system, operators have
to keep in mind implementation time, system features, overall costs,
conditional access, size/scalability and support and reliability.
A SMS can help operators turn CAS into CASH" Rosado said.
Some essential SMS features are -
1. Subscriber Management Database - It has to store essential subscriber
data while also providing contact information like email address.
The financial history should also be on hand and there should be
searchable criteria for subscribers.
2. Accounting functions - These include the ability to track and
report revenue, report on earned income, cash receipts/ cash control.
3. Customer Relationship Management - It should track work orders
and service call history of each subscriber. The operator needs
to treat the subscriber as a human being and not just as a number
and so the system must support critical alerts that the subscriber
makes.
4. Scheduling and workforce management - The system should enable
the operator to keep abreast of both finished work as well as orders
which are pending. This should be done by technician, area, work
type. There shouldn’t be hassles when it comes to reassigning or
rescheduling a particular task. Reports must also be maintained
on technician productivity.
5. Security and data protection - The database should be securely
encrypted. User-defined group level access and multi level security
log ons also need to be present.
6. Addressable/ conditional access control - For the operator,
this is a crucial function. The SMS should support instant authorisation
or de-authorisation of services. Expensive service calls should
be eliminated. The system should support both analogue and digital
types. Digital addressable interfaces are provided by Scientific
Atlanta, Motorola, WS Net. Analogue ones are provided by Scientific
Atlanta, Zenith, Tocom, Pacific Monolithics, Pioneer. The system
must also allow for future technological expansion in the form of
Video-on-demand, modems
Rosado continued explaining the need for a SMS thus - The question
now arises 'Can’t I just authorise CAS manually?' The problem is
that most manufacturers do not support this. It is extremely labour
intensive. Auditing and reporting problems can happen due to human
error. A subscriber wouldn’t like to be billed for a service he
is not receiving."
There are three system options, which are custom software, license
mainframe software and license in-house software. While the first
option is tailored to an individual operator’s needs, it is also
the most expensive to maintain. While you can access subscriber
data whenever you want, in the event of a system breakdown or failure,
no outside help is available.
You have to figure out the problem on your own. Mainframe software
is ideal for very large systems but it takes a longer time to implement.
The connectivity costs are high and you have limited access to data.
Delays in batch processing are also not uncommon. In house- software
is the one that Rosado’s company works on. It can work on any system
regardless of size. It can be implemented in a time span of two
months. There are little or no connectivity costs, Rosado said.
As far as the system architecture is concerned, the hardware as
well as maintenance needs to be affordable. There must be a Graphical
user Interface as well as a robust and reliable SAQ database like
Microsoft Windows.
Great Lakes Data Systems claims to be the leading PC billing software
since 1980. It was the first major software company with all Motorola
certified digital interfaces.
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