|
As a member of the board of MTV Japan and Nickelodeon Australia,
Brown will be looking at further developing business. Since 1997,
when he was promoted to President MTV Asia, Brown has focussed on
a localisation strategy. This has resulted in increased ratings
and revenue. MTV developed eight music channels under his leadership
which now reach 150 million households in Asia. In addition, Brown
oversees MTV's online operations which include five websites across
Asia.
MTV Japan launched a couple of years ago and is a JV between MTV
and H&Q Asia Pacific. The network achieved 67 per cent growth
in ad revenue last year. In Australia, MTV launched as a multi-year
licensing agreement with OptusVision in 1997. Last December, the
channel tripled its distribution by launching on the Foxtel platform.
|