Television

Sharman Networks launches Kazaa indiaFM Channel

MUMBAI: In a landmark Bollywood deal, indiaFM and Sharman Networks have come together to launch the Kazaa 'indiaFM Channel'.

This application boasts of a Bollywood inspired area which will give users exclusive access to previously unavailable premium content that includes movie and music video trailers, Bollywood parties and behind-the-scenes video footage from indiaFM, the world's most popular Bollywood entertainment site.

According IndiaFM.com founders Saleem and Suleman Mobhani, "Even as Indian cinema prepares itself to cater to a global audience, it is fitting that we tie up with Kazaa to assist the movie studios we partner with for promoting their movies across the world."

According to an official release, this deal means that film producers can now distribute promotions around music, movies and other large, media rich files - that would be too large and expensive to host on a traditional web site - with greater cost efficiency. By distributing via peer-to-peer (P2P), IndiaFM.com has changed the paradigm of movie promotion once again, as well as enabling Bollywood fans to access material that was previously not available to them online.

This alliance would help film-makers to showcase their content, especially the overseas audience. In the near future, an application like Kazaa would be a significant alternate source of revenue to the producers and a key element of their marketing plans.

In a related development, indiaFM.com confirmed that the initial launch of movie promotions on Kazaa is Sanjay Gupta's Plan and Cutting Edge Entertainment's Aetbaar, the most awaited thrillers, both releasing in January 2004. Says Gupta, "IndiaFM.com has always executed the most innovative promotions for Bollywood movies, and with this deal Kazaa, indiaFM.com cements its position as the leader in Bollywood movie marketing."

Added indiaFM head of entertainment marketing Siddartha Roy, "We are continually working to forge strategic relationships with key industry players such as Kazaa to expand our audience and extend our presence in the online entertainment market, which will soon be a multi-million-dollar business. It sets a new precedent for how marketing partners can fully leverage their assets to develop new and enhanced experiences for their consumers."

Cutting Edge Entertainment's Mandeep Singh said, "Accessibility and speed are two key components for people seeking info or downloading content on the Internet. This alliance will ensure that consumers wanting access to promotional content of movies are able to do so quickly providing immediate gratification. This will also ensure that consumers are able to enjoy the experience of the content with the richness and quality with which the content was visualised."

Reacting to this development noted Bollywood movie trade analyst Taran Adarsh opined, "With Indian cinema going beyond the shores of India, it is imperative to have tie-ups that would not only give Indian cinema the reach, but also prove as a revenue model. IndiaFM.com's tie-up with Kazaa is a step in the right direction and I feel that this will open new doors and avenues for film producers in India, who want to reach out to the international audiences. Also with the West showing keen interest in Bollywood content as can be seen from Bollywood fairs, the tie-up becomes even more crucial, for it will act as bridge between two sources wanting to explore each other."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/29/Untitled-1_11.jpg?itok=1VlUyikl
Rs 3 crore up for grabs on Colors Marathi KBC 3 from 3 Oct

Inspiration from the US game show “Who wants to be a Millionnaire” in India 16 years ago has worked wonders for the countrymen and television viewers as well as the broadcasters. “Kaun Banega Crorepati” has got the viewers sticky eyeballs and surely showcased some of life’s most inspiring real-life...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/29/Untitled-1_2.jpg?itok=mHKNp1Km
Zee acquires UAE's Hum 106.2 FM

Zee Entertainment Enterprises Limited (ZEEL) has forayed into radio with the acquisition of UAE’s first radio station, Hum 106.2 FM. The radio station was previously owned and operated by Shamal Media Services.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/29/Ekta%20Kapoor.jpg?itok=ARYYpyWQ
Balaji Telefilms to restructure its motion picture business

MUMBAI: It’s restructuring time at Balaji Telefilms Ltd (BTL). The company has informed the Bombay Stock Exchange that it has got the board approval to rejig some of the businesses its subsidiary companies Balaji Motion Pictures Ltd (BMPL) and Bolt Media Ltd (BML).

Television Production House Fiction
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/29/Untitled-1.jpg?itok=jqxbsxLn
Zee Classic refreshes in attempt to attract mass audiences

The Punit Goenka-led Zee Entertainment Enterprises Ltd (ZEEL) has got into a hyper-refresh mood, revamping its channels, one after the other. First, it announced the relaunch of Zindagi, and now it’s the turn of Zee Classic.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/28/Untitled-1_9.jpg?itok=KzrJ1aud
Zeel relaunches Zindagi with new shows; dual audio feed

Zee Entertainment Enterprises Ltd’s alternative Hindi GEC Zindagi, as announced earlier, is going in for a refresh. And in its new avatar Zindagi is rolling out a programming line up consisting of South Korean, Latin American, Spanish Italian, Turkish and home grown Indian shows from 3 October. For...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/28/Untitled-3_0.jpg?itok=ZKMU8dAW
Star India's Gaurav Banerjee's take on 'P.O.W. - Bandi Yuddh Ke'

It has been labeled as the pioneer of saas bahu sagas. But, the leadership trio -- Uday Shankar-Sanjay Gupta-Gaurav Banerjee -- at the Twenty First Century Corp-owned Hindi GEC Star Plus -- has over the past few years been working at breaking down this myth.

Television TV Shows Thriller
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/27/Untitled-1_25.jpg?itok=_2A3Ev9J
Powerpuff Girls: Over 30 brands partner with Cartoon Network

The revival of Cartoon Network’s enduring original franchise The Powerpuff Girls made a spectacular debut on TV screens across EMEA recently. Now, with the show delivering consistently great ratings and interest in the brand accelerating, Cartoon Network proudly details its comprehensive first...

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/27/Untitled-1_4.jpg?itok=a_JSVu5m
BARC India ropes in Nielsen's Jamie Kenny as DAM head

BARC India has appointed Jamie Kenney as the business head of its digital arm. The move is a part of BARC India’s plan of launching digital audience measurement in the country.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/27/TV9.jpg?itok=wNCSSNZG
TV9 network on sale; Zee group front-runner?

MUMBAI: Consolidation in the Indian news television business is but a foregone conclusion, thanks to the plethora of channels operating in the space. The only question is when and who.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories