| The numbers say it all. TAM television ratings (TVR),
for the week spanning 16 November to 22 November 2003 based on a survey
of all India cable and satellite households, spell good news for DD,
particularly DD Sports.
It is the Australia vs India Final match on 18 November during
the L&T TVS Cup Tri-series that has helped DD Sports high jump
from its non-starter ratings to the top slot, notching a TVR of
12.8 on the way.
In fact, in a week that's usually too dominated by Star Plus soaps,
DD Sports figures not only at the top of the ratings chart, but
also marks the chart at the eighth position with a TVR of 8.6 and
makes reappearances at intervals to mark its presence on 26th, 27th,
40th, 41st, 69th positions.
The next to make a mark close enough on the same day was Kyunki
Saas Bhi Kabhi Bahu Thi, which managed to get a TVR rating of
10.1 even on a day dominated by an India-Australia Final. The soap
claimed the second highest TVR of the week on 19 November 2003.
Following close on the heels of Kyunki is another Star Plus
soap Kahaani Ghar Ghar Kiiat number four with a TVR of 10.0
on 19 November and Kasautii Zindagii Kay at the sixth position
with a TVR of 9.5 on the same day.
Sanjivani, yet another soap on Star Plus, riding on a TVR
of 8.5, figures at number nine, while Des Mein Niklla Hoga Chand
finds a mention at number 14.
If the numbers are to be believed, the ratings seesaw is leaning
heavily in Star's favour followed by DD with Sony Entertainment
marking the next largest territory on the ratings scene. However,
Sony's Jassi makes an appearance only at the 43rd position
with a TVR of 3.9 on 20 November followed by reappearances at the
57th and 59th positions.
However, the cake and the cream were taken by DD Sports, which topped
the charts thanks to the India Australia Final.
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