DTH

Star's DTH plan high on Guthrie's India agenda: report

MUMBAI: Star's Indian DTH platform is a priority for newly appointed Group chief executive Michelle Guthrie, as is "getting paid for the subs (subscribers) we aren't getting paid for."



These are some of Guthrie's thoughts on her newly acquired position and plans for the future given in an interview to the monthly magazine Television Asia .

Also high on Guthrie's agenda is a hunt for new channels in India and elsewhere. The India channel roadmap includes a children's channel (Disney??) and a companion to the loner at the top, Star Plus (free-to-air Star Classic??), she says in the interview. "I think there is a lot more advertising growth left in the [Indian] market," is her assessment.

"In India, the TV ad market is $500-$600 million. We are going to bump up against that. If we have even 100 out of 100 programmes, the ad pie is going to constrain our growth unless we start growing the pie," she tells Television Asia . Guthrie's long term plans include trying to expand the TV advertising markets in the countries in which Star operates, to expand the subscription markets, and "really, to readdress the balance of where that subscription money goes." Guthrie did express satisfaction that subscriber declaration in India had "doubled in the last three years from five million to more than 10 million."

As for DTH, she is hopeful that arrangements can be worked out so Star can get a licence next year ,"so that we can launch as soon as possible."

The Television Asia article quotes a September 2003 Deutsche Bank report as valueing Star India at between $1.8 billion and $2.4 billion. If we accept the upper figure, it means that Star India accounts for 80 per cent of the total value that Star Asia is pegged at - which is $3 billion. The Deutsche Bank report projects Star Asia as growing to a $4.5 billion valuation by 2006.

Guthrie, who pipped several contenders to the post, surprising many regular media observers, joined Star in Hong Kong in June 2000. Before that, she was director of legal and business affairs at Foxtel in Australia. She also worked as corporate counsel in London for News International and British Sky Broadcasting (BSkyB). She joined News Corporation in 1994 from Australian law firm Allen, Allen and Hemsley.

While she doesn't rule out the platform acquisition route, she does maintain that India and Greater China will remain Star's core markets. It is scale and content that have worked to Star's advantage particularly in India, Guthrie tells Television Asia.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/06/d2h.jpg?itok=a35aORVX
Brand D2H brings a new perspective, introduces 'Alag Hi View' campaign for the festive season

New Delhi: Dish TV India Limited, the world’s largest single-country DTH Company, launched a new brand campaign for its D2H brand titled ‘Alag Hi View’ for the forthcoming festive season. The campaign aims to highlight the younger, innovative avatar of D2H brand, bringing out its technologically...

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/05/d2h.jpg?itok=yhtTbt5r
Brand D2H brings a new perspective, introduces ‘Alag Hi View’ campaign for the festive season

Dish TV India Limited, the world’s largest single-country DTH Company, launched a new brand campaign for its D2H brand titled ‘Alag Hi View’ for the forthcoming festive season.

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/01/dish-tv.jpg?itok=yiaAGJis
Dish TV aims to launch OTT service, hybrid box this quarter

It may be the oldest player but it's mind is as young as you can imagine. With The JioGigaFiber launch, cable and DTH operators are moderating their offerings, distribution strategy as much as possible. Dish TV, the largest DTH player in India is about to offer OTT service and Hybrid box soon.

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/26/airtel.jpg?itok=43Qklobh
Airtel Digital TV numbers improve as parent company numbers fall again

The Sunil Mittal-led Indian telecom major with operations in 16 countries, Bharti Airtel Ltd (Airtel) reported a year on year (y-o-y) drop in numbers for the quarter ended 30 September 2018 (Q2 2019, period or quarter under review) as compared to the corresponding year ago quarter (Q2 2018).

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/25/dishtv.jpg?itok=cCDdC4HF
Dish TV encores profits in 2nd quarter post merger, proposes maiden dividend of 50%

Indian direct to home (DTH) behemoth Dish TV India Ltd (Dish TV) reported profit after tax (PAT) of Rs 19.7 crore for the quarter ended 30 September 2018

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/tatasky.jpg?itok=Y2sZ5wSo
Tata Sky to launch Telugu and Tamil cinema

Tata Sky recently launched value-added services - Tata Sky Telugu Cinema and Tata Sky Tamil Cinema, priced at Rs 45 per month. The ad-free services are affordable by people of all age groups, geographical and socio-economic boundaries.

DTH DTH Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/ranveer.jpg?itok=W_RO0Yw7
Dish TV appoints Ranveer Singh ahead of festive season

DTH operator Dish TV has launched its new campaign with Bollywood superstar Ranveer Singh as its ambassador.

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/05/airtel.jpg?itok=zSxIZGYW
DTH subscriber growth slow in first half of 2018

Growth of direct to home (DTH) subscriber base of private players in India was the slowest in five half-years for the half year ended 30 June 2018 (HY 2018, half year under review) as per Telecom Regulatory Authority of India (TRAI).

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/04/dishtv.jpg?itok=Z1OZlGPa
DishTV launches ‘Thriller Active’ service on both platforms

Dish TV India Limited, world’s largest single-country DTH Company, is delighted to introduce a never heard before value added service-

DTH DTH Operator

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories