Ficci Hall of Frames Awards on 4 April

MUMBAI: The Federation of Indian Chambers of Commerce and Industry (Ficci) announced its Hall of Frames Awards at its 'Frames 2004 Knowledge Series' seminar at Mumbai on Wednesday.

The award ceremony to be held on 4 April, 2004, will recognise excellence in the business of entertainment.

Ficci has conceptualised 10 categories of awards this year, however, it has stated that the categories may be modified in the forthcoming years.

The 10 categories include three awards on television:

1) The most improved TV channel 

2) The most successful TV serial

3) The socially responsible programming of the year.

The rest on the general entertainment industry are:

4) Successful film of the year

5) Successful original music title (which blocks remixes)

6) Most innovative marketing strategy

7) Global Indian entertainment personality (a person on Indian origin) 

8) Entertainment personality of the year (which could be for an idea by a person or a company)

9) Creative excellence in cinema, and,

10) Best debut in entertainment business.

Ficci co-chairman Kunal Dasgupta while announcing the awards said, "Our endeavor is to cover all segments of the entertainment industry." Even the trophy for the awards, he said, is an attempt to comprehensively signify the entire gamut of the industry.

The trophy for the Hall of Frames awards consists of a cylindrical base resembling a film can; two curvatures placed diagonally over the base, resembling the satellite industry; and a small microphone on top, resembling the audio industry.

Presenting an image of the trophy, Dasgupta said it was designed to look "both traditional and futuristic". He said, "We want the award to be kept on the desk of the winner and not shoved aside to a corner."

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