CNBC-TV18 looks to cement viewership with another round of 'Lessons In Excellence'

MUMBAI: Business and finance channel CNBC-TV18 is looking to strengthen its hold over its audience by reintroducing its Lessons In Excellence series.

This time it is going to be called Lessons In Excellence II: The Rule of Three.

The show will air every Monday from tonight at 10:30 pm. Viewers can catch repeat episodes on Saturdays at 10 am and Sundays at 10.30 pm.

The first edition in the series launched in May and had featured Prof Sumantra Ghoshal and Dr Gita Piramal. The channel claims to have received an excellent response for the first season.

The second season takes off from where the inaugural edition left off. The show will run for seven weeks and will educate viewers in the mechanics involved in surviving and thriving in competitive markets. The series is based on the book Rule of Three written by Dr Sheth, and Dr Sisodia.

CNBC-TV18's managing editor Raghav Bahl was quoted in an official release saying, "Lessons In Excellence was conceived from the start as an ongoing series, featuring globally renowned management gurus. The aim was to bring top-notch strategic management insights and knowledge to corporate India, students and academics, SME's, self employed professionals, and the wide diversity of CNBC-TV18 viewers."

" While the first series, Lessons In Excellence - The Indian Story received wide acclaim and critical praise, we believe that Lessons~In~Excellence - The Rule of Three is a step ahead of the earlier series. Lessons In Excellence is our initiative to bring to corporate India and the CNBC-TV18 viewers the latest in international management thought, especially for those who might not have easy access to it."

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