IEC in Sports to distribute Carlsberg Cup TV rights

MUMBAI: IEC in Sports will distribute the international television rights for the 2004 Carlsberg Cup. This is Asia’s longest running annual football tournament involving national teams.

Euro ’04 qualified Sweden will play Norway in their first match whilst rising stars Honduras, coached by Bora Milutinovic will play Hong Kong's League XI. The Carlsberg Cup is now in its 15th year. All three visiting teams have been past winners. Sweden won in 199, Norway in 2001 and Honduras last year.

The tournament takes place from 22-25 January 2004.

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