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Purohit is currently serving her notice period and will cease to
be an employee of Zee from 31 January 2004. Purohit's is not some
sudden exit though. The talk has been floating across the industry
grapevine for months now that the well respected media professional
was on her way out. Information available with indiantelevision.com
indicates that Purohit has been in touch with some top headhunters
in the last few months in this regard.
Meanwhile, at Zee TV's offices in Andheri East, Mumbai, Chandra
has been conducting extensive meetings across the board since the
past one week. Chandra has not only met department heads but even
executives much lower down the corporate hierarchy, informed sources
say. What all this could mean is some more corporate restructuring
at Zee.
An official statement from Zee Telefilms says, "Arrangements
are being finalized for a suitable replacement of Purohit, which
would be announced next week."
Pointing out that Purohit has decided to "move for better
prospects", the statement says the team of Zee Network wishes
her success in all her future endeavours. Purohit joined Zee from
FCB Ulka's media unit Lodestar in June 2002.
After Sandeep Goyal left Zee telefilms as the group broadcasting
CEO, Chandra had taken over the managing director's post too and,
hence, Purohit and other channel heads used to report to him directly.
Though Purohit was not available for comment, industry sources
indicate that Lodestar would happily take her back. Lodestar executive
director Shashi Sinha is known to have high regard for Purohit's
professional capabilities.
Another possibility that is being bandied about is that she may
team up with the man who got her into Zee - Goyal.
Goyal recently set up Dentsu Communications Pvt Ltd, in which he
is a 26 per cent stakeholder along with Dentsu Inc, Japan's largest
advertising agency, which holds a 74 per cent stake in the new entity.
A management graduate from IIM Bangalore, Purohit has been in the
advertising and media business for 15 years before joining Zee in
mid-June 2002. Starting with client servicing, she crossed over
to media planning in the mid-90's.
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