Television

Headlines Today to 'pump up the volume'

MUMBAI: TV Today Network has decided to pep up its malnourished offspring Headlines Today with a new look and agressive promotions in the next couple of weeks. 

According to TVTN chairman Aroon Purie, Headlines Today is being moved into a new facility in the next few weeks, and will be promoted more aggressively. The on screen look is also gradually being given a face lift and the results should be apparent within the next two weeks, Purie said. While Krishnan said that Headlines Today reaches nine million households, Purie said that the channel shares the minutes spent on it (eight minutes on an average) with NDTV's 24x7.

Purie also added that Headlines Today was conceived with the idea of putting in 'fast news, or fast food of news.' The English channel, he said, had a dfferent kind of market altogether. While revenues for Headlines Today are yet to come in, Purie said Headlines Today is a 'marginal costing' channel, which has not been duplicated with separate infrastructure.

Breaking even for Headlines Today, consequently, will be that much easier, Purie said.

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