PRN drives in-store HDTV viewership in US

MUMBAI: In-store media network creator Premier Retail Networks (PRN) has announced the results of its recent survey conduced in the US. This shows that PRN's Home Electronics Network (HEN) delivers a growing number of entertainment and consumer electronics enthusiasts.

Nielsen Media Research conducted the entertainment-focused survey.



Based on Nielsen Media Research results, PRN estimates there is an average of 7,889 viewers per store per flight for HEN. With PRN's HEN in more than 2,100 Best Buy, Circuit City and Sears stores, the Network delivers approximately 16.7 million gross impressions. This representing a 40 per cent increase over last year's study.

Nielsen also reported that the duration of time each viewer spent watching the network has increased to 9.1 minutes in 2003 from 7.6 minutes last year, an increase of 20 per cent. PRN's customised programming segments about High Definition Television (HDTV) were even stronger, with a viewer duration time of 10.8 minutes among those aware of HDTV segments.

In addition, Hen continued to deliver a strong message that its viewers remember, maintaining a high recall of 52 per cent. This number recalled one or more (unaided/aided) of the theatrical programming trailers. 46 per cent who recalled one or more (aided) of the HDTV custom programming elements.

HEN viewers are also likely to buy an HDTV set, the study says. 94 per cent of those surveyed ranked the in-store HDTV experience as the most important information source when deciding on a purchase of an HDTV. 72 per cent of them rely on friends and family. PRN's HEN broadcasts high definition programming and advertising on high-impact TV walls consisting of 75-140 monitors in more than 2,100 Best Buy, Sears and Circuit City stores across the US.

HD programming is shown on PRN's HEN to enable consumers to do their own side-by-side comparison of HDTVs and analog TVs in stores. The total combined sales for retailers in which PRN's HEN is broadcast reached over $70 billion last year. PRN's HD programming content partners include Discovery Channel, NBC, HBO, Showtime and The Tennis Channel.

The survey was conducted from 1-30 August 2003 via in-store polling by Nielsen Media Research within the US. PRN partners with retailers and advertisers to create in-store television and interactive networks that broadcast news, product information, entertainment and advertising to viewers while they shop.

By creating customised programming for retailers and advertisers, PRN builds brand equity, customer satisfaction and shopper loyalty. PRN claims that its programming is shown in more than 5,500 stores located in every state in the US. The San Francisco based company claims that its Nielsen-measured television and interactive networks deliver more than 170 million gross impressions each month.

Latest Reads
Essence hires Sonali Malaviya as VP - client partner

Essence, a data-driven global agency and a part of GroupM, has announced the appointment of Sonali Malaviya as the vice president - client partner. She will be reporting to Anand Chakravarthy, managing director, Essence India and will lead the Google relationship, based in the Gurgaon office.

MAM Marketing MAM
Bridge Music Academy launches the racist keyboard

MUMBAI: Earlier last month, Bridge Music Academy has launched the racist cover campaign aimed at educating children about racism and its effects. Conceptualised by Dentsu Webchutney, the campaign is supported by Culture Fox and Roland.

MAM Marketing MAM
QuikrHomes releases consumer sentiments report for 2018

MUMBAI: Leading digital real estate business QuikrHomes has released a comprehensive report that captures consumer sentiments for the year 2018. The report was conceptualised to understand consumer sentiments post regulatory changes in the real estate and what it means to the industry in 2018. 

MAM Marketing MAM
Law & Kenneth Saatchi & Saatchi appoints Delna Sethna as CCO

MUMBAI: Law & Kenneth Saatchi & Saatchi, Publicis Communications’ full-service creative agency, has named Delna Sethna as its chief creative officer across all its businesses. Prior to this, Sethna was leading some key global businesses such as P&G brands and Mondelez.

MAM Marketing MAM
2018 will be a year of video campaigns: WATConsult's Rajiv Dhingra

MUMBAI: If you see an advertisement on a website or your app, you are a well defined consumer of digital advertising. Thet ads on the website you visit are primarily revenue source for internet companies.

MAM Marketing MAM
Mother's Recipe undertakes initiative for war heroes

MUMBAI: India’s homegrown pickle brand Mother’s Recipe initiated a new campaign called, tribute to our motherland to salute the supreme sacrifice and selflessness of our brave men in uniform. Under this initiative, the company will contribute Rs 3 from the sale of every special edition Mothers...

MAM Marketing MAM
Is India ready for the impact of AI on marketing?

MUMBAI: From self-driving cars to voice assistants Siri and Alexa, artificial intelligence (AI) is expeditiously becoming popular. While one may think of AI only as intelligent robots or technology, it encompasses everything from Google’s search algorithm to e-commerce to geo-target and...

MAM Marketing MAM
Kajaria Ceramics touches patriotism with Akshay Kumar

MUMBAI: Kajaria Ceramics has launched another new ad campaign with its official brand ambassador and Bollywood actor Akshay Kumar. The company recently launched a TVC for its bathware solutions brand KEROVIT with Anushka Sharma.

MAM Marketing MAM
Duroflex launches sleep marathon with Milind Soman

MUMBAI: We are living in the time of the gig culture where staying up all night to meet project deadlines is celebrated. However, long term effects of lack of sleep are hardly discussed. Keeping this in mind, Happy mcgarrybowen, the creative agency from Dentsu Aegis Network, has conceptualised the...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories