MAM

PRN drives in-store HDTV viewership in US

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2015/09/28/Untitled-1_0.jpg?itok=E8Ts5vJa

MUMBAI: In-store media network creator Premier Retail Networks (PRN) has announced the results of its recent survey conduced in the US. This shows that PRN's Home Electronics Network (HEN) delivers a growing number of entertainment and consumer electronics enthusiasts.



Nielsen Media Research conducted the entertainment-focused survey.

 

 

Based on Nielsen Media Research results, PRN estimates there is an average of 7,889 viewers per store per flight for HEN. With PRN's HEN in more than 2,100 Best Buy, Circuit City and Sears stores, the Network delivers approximately 16.7 million gross impressions. This representing a 40 per cent increase over last year's study.



Nielsen also reported that the duration of time each viewer spent watching the network has increased to 9.1 minutes in 2003 from 7.6 minutes last year, an increase of 20 per cent. PRN's customised programming segments about High Definition Television (HDTV) were even stronger, with a viewer duration time of 10.8 minutes among those aware of HDTV segments.



In addition, Hen continued to deliver a strong message that its viewers remember, maintaining a high recall of 52 per cent. This number recalled one or more (unaided/aided) of the theatrical programming trailers. 46 per cent who recalled one or more (aided) of the HDTV custom programming elements.



HEN viewers are also likely to buy an HDTV set, the study says. 94 per cent of those surveyed ranked the in-store HDTV experience as the most important information source when deciding on a purchase of an HDTV. 72 per cent of them rely on friends and family. PRN's HEN broadcasts high definition programming and advertising on high-impact TV walls consisting of 75-140 monitors in more than 2,100 Best Buy, Sears and Circuit City stores across the US.



HD programming is shown on PRN's HEN to enable consumers to do their own side-by-side comparison of HDTVs and analog TVs in stores. The total combined sales for retailers in which PRN's HEN is broadcast reached over $70 billion last year. PRN's HD programming content partners include Discovery Channel, NBC, HBO, Showtime and The Tennis Channel.



The survey was conducted from 1-30 August 2003 via in-store polling by Nielsen Media Research within the US. PRN partners with retailers and advertisers to create in-store television and interactive networks that broadcast news, product information, entertainment and advertising to viewers while they shop.



By creating customised programming for retailers and advertisers, PRN builds brand equity, customer satisfaction and shopper loyalty. PRN claims that its programming is shown in more than 5,500 stores located in every state in the US. The San Francisco based company claims that its Nielsen-measured television and interactive networks deliver more than 170 million gross impressions each month.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/preety.jpg?itok=mxzjFXOs
FBB launches campaign for sleepwear Shyla

FBB, India’s fashion hub by Future Group, is launching a campaign for its sleepwear brand Shyla.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/piyush.jpg?itok=YLiqsIy6
Piyush Prasad joins Harley-Davidson India

Piyush Prasad has joined Harley-Davidson India as manager for market operations, based out of Gurugram. In this position, he will report to Peter Mackenzie who is the managing director for Harley-Davidson India and China.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/phone.jpg?itok=brroFoS7
PhonePe acquires PoS platform Zopper

Flipkart-owned digital payments platform PhonePe, yesterday, announced that it has acquired Zopper Retail, a hyperlocal point-of-sale platform for small and medium businesses. As part of the acquisition, Neeraj Jain, founder-CEO, Zopper will join the PhonePe team as head of product, offline...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/gas.jpg?itok=3e5b43lg
Gas-O-Fast hands digital duties to Columbus India

Columbus India, the data-driven digital marketing agency from Dentsu Aegis Network, has been appointed as the digital agency for Gas-O-Fast, a product of Mankind Pharma.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/family-main-masti.jpg?itok=vMDy7Ahu
Alpenliebe Juzt Jelly pits jelly against jelly

Perfetti Van Melle brings up a new and unique campaign for its leading jelly brand Alpenliebe Juzt Jelly which focuses on bear and bottle shaped jellies in the portfolio in an entertaining manner.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/kalyan.jpg?itok=Vr5xGrxS
Kalyan Jewellers celebrates silver jubilee

Kalyan Jewellers has recently launched its new TVC, which features brand ambassador Amitabh Bachchan along with his daughter Shweta Bachchan Nanda.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/Flipkart800.jpg?itok=d_lkeoul
Flipkart, Amazon reduce ad spends on Google

With Google launching an e-commerce platform in the near future, the country’s largest online retail stores, Flipkart and Amazon India, have slashed advertising spends on the web-search company. Both the players see this as a serious threat, as a Mint report quoted two people, familiar with the...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/16/IPHONE_0.jpg?itok=rjOTD5BY
Apple India's three senior executives quit

Adding to the turbulent journey of telecom giant Apple in India, three senior executives have decided to quit the company.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/16/madhvan.jpg?itok=rb_NweV9
EliteMatrimony signs R Madhavan

The premium matchmaking service for the upper crust in India, EliteMatrimony, has launched a new TV commercial starring actor R Madhavan.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories