Television

MCCS board meets to assess Star News' performance

NEW DELHI: The first broad meeting of Media Content & Communications India (MCCS) Private Ltd was held here today with the new board members expressing satisfaction at the way Star News has performed till now. However, they also emphasised that there is a need to keep the tempo going to keep competition at bay.

"The board met here to take a look at Star News and its performance until now. The channel has to keep performing well, as DD News has been snapping at our heels," a board member of MCCS told indiantelevision.com today after the meeting. The member added that according to the information they received, the latest TAM data puts Star News back at the Number Two spot.

Since indiantelevision.com is yet to lay its hand on this week's TAM data, the veracity of the information could not be confirmed. For the week ended 29 November, however, as per the TAM data, DD News was comfortably perched at Number Two in cable and satellite homes with approximately 19 per cent share amongst Hindi news channels.

Last week, Aaj Tak led the roost with 26 per cent and Star News had slipped to the fourth position (13.11 per cent) with NDTV India having moved up to the third place with a share of 15.74 per cent.

Though the MCCS board member indicated that some strategies regarding marketing and programming initiatives were discussed by the board, details were not divulged. "The investment plans are more or less as an earlier plan," the board member said.

Today's meeting is the first stock-taking activity of Star News after a major corporate restructuring that saw some Indian minority shareholders being replaced by the Kolkata-based ABP Group, which now holds 74 per cent equity stake in MCCS with the rest being held by Star. The restructuring was done to conform to the new uplinking norms announced by the government for news channel in March.

Dwelling on the programming strategy, the MCCS board member added, "We'll have to devise a programming game plan to ensure that viewers remain with us, as they have done till now. The eyeballs are there for the marketing people to help in a more effective marketing of the channel." It was also hinted that some new shows are likely to be introduced on Star News.

Those who attended today's board meeting included MCCS chairman and ABP group's owner Aveek Sarkar, ABP's CEO Anirrudh Lahiri and Star India CEO Peter Mukerjea. Star News president Ravina Raj Kohli was also in town for the board meet and an ad sales party by Star News.

Coming to that, the networking ad sales party that Star News threw yesterday in Delhi for the advertising, media and marketing fraternity was, as expected, a jazzy affair with live performance by Aasma and later some good taped music, which was enough to lift the spirits of the guests and the hosts alike.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/cc.jpg?itok=vyxpkA3V
Comedy Central sets pace for ultimate celebration with over 100 hours of non-stop FRIENDS ultra marathon for its 6th birthday

Birthdays and New Years are great occasions to make resolutions for participating in marathons. However, this is one marathon which calls for hanging up your running shoes and grabbing the best spot in front of the telly with a bowl of munchies to keep you going because, for the first time ever in...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/usports.jpg?itok=kTmil1B-
U Sports launches India's first ever Multi-Platform Multi-Game E-Sports Championship - U Cypher with MTV

The Indian E-Sports scenario is all set for a major revamp as U Sports, one of India’s biggest sports business companies in association with India’s No. 1 Youth Brand, MTV, announces the premiere of their all new month-long championship, U Cypher with MTV. Premiering today, on 19th January, the...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/dth.jpg?itok=SKeBAh70
TV ownership increased by 14% in 2017: IRS

After a gap of four years, the Indian Readership Survey (IRS), which documents the growth of the media industry, has been released for 2017. The survey methodology was criticised in 2014 and, therefore, was halted for an upgrade. This time, the sample size has been increased by 34 per cent to 3.2...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/challenge.jpg?itok=evdSw-BZ
CNN-News18 launches 'If I Were FM Challenge'

As part of its Budget programming, CNN-News18 is launching the ‘If I were FM Challenge’. The campaign will encourage viewers to contribute their suggestions for the Union Budget. The channel will run an extensive on-air campaign to promote the same.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/BBC.jpg?itok=JOGTF9zH
BBC World News to Broadcast 'China's Chat Girls'

Lele Tao is an internet superstar in China’s $3 billion dollar ‘live streaming’ industry. With more than a million fans she can earn thousands of dollars a day singing, dancing, flirting, or often just chatting into her webcam. Fans buy her virtual gifts which she redeems for cash. In return she...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/anupam.jpg?itok=fMDsUqO6
PKL season 6 and 7 dates announced

The second most watched domestic league in India, Vivo Pro Kabaddi League owned by Mashal Sports and Star India announced the dates of sixth and seventh season.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/star-bharat.jpg?itok=kT6YtkU0
Star Bharat leads Hindi GEC (U+R) in week 2 of BARC ratings

MUMBAI: Star Bharat emerged as the leader in the Hindi GEC (U+R) genre dethroning Zee Anmol according to Broadcast Audience Research Council (BARC) all India data for week 2 of 2018.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/aaj-tak-barc.jpg?itok=4sc6BHYP
BARC week 2: Aaj Tak leads Hindi News in all three markets

MUMBAI: Republic TV continues its leading streak in the second week of the year as well in BARC All India ratings. News Nation stays in the top five chart in week 2 of 2018 in Hindi News Rural market. Aaj Tak tops the chart again in Hindi News Urban market.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/karan-bajaj.jpg?itok=jxlg_oWY
Dsport acquires India rights of tri-nation tournament in SL

Discovery’s sports channel Dsport has acquired the exclusive India broadcast rights of Nidahas Trophy 2018, a tri-nation international T20 tournament involving India, Sri Lanka and Bangladesh. The transaction was facilitated by Lagardère Sports, the global marketing consultant of Sri Lanka Cricket...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories