Television

Miditech gears up for advertising show on BBC World

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2015/09/16/Untitled-1_9.jpg?itok=s6g73jAT

NEW DELHI: Miditech Private Limited is working on a new advertising/marketing show for BBC World. The 13-episode series is expected to go on air by March next year.



Miditech's chief executive officer Nikhil Alva confirmed the development. "The pilot has already been cleared and we are getting on to the production of the show. The show is going to be about business of advertising. For this, we would be getting in touch with main players of the ad industry. The idea is to provide an insight into major trends and developments," Alva said.



In comparison to CNBC's Storyboard, which mainly focuses on emerging news from the advertising industry, the show on BBC will focus on the broadcaster's perspective.



"Unlike Storyboard, this particular show will focus on advertising at macro-level. We will look at the overview of the advertising business," Alva said.



On BBC's plans for the ad show, a Delhi-based senior planning director, said, "From an advertising professional's perspective, Storyboard is not a serious show. It is interesting but it's not meant for insiders."



Talking on the present scenario, the planning director said, "Overall, advertising today is surely reflecting the common man's tastes. The coverage in media has increased. One has to remember the profile of the channel where the show is being aired and audience it caters so. Shows on advertising definitely have niche audience and the move (by BBC) is in tune with the growing importance of advertising."



Alva's Miditech has some other interesting projects in store. Alva said, "Science of India is expected to go on air on DD International in January. The 13-part series showcases Indian science and is divided into four sections - general science, medicine, architecture and art. Other shows include Off the Beaten Path, 26-episode travel series, focusing completely on India."



On operations front, Alva is moving his base to Mumbai while his brother Niret, president of Miditech, will remain in Delhi. "Mumbai is the hub of activity and we get more projects from general entertainment channels there," said Alva, who refused to reveal the names of the new projects. 



The production house, which has got offices in Delhi, Mumbai and Bangalore, has also launched its Singapore office.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/ra.jpg?itok=DxzPxtHB
Viacom18 confirms the departure of Raj Nayak

In an official statement released to the media, Viacom18 confirmed the departure of Raj Nayak, the media network’s Chief Operating Officer.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/sony.jpg?itok=XlwZkCP5
Sony Pictures Networks India gears up for the India tour of Australia with engaging programming initiatives

For the year ending high-octane cricket series between India and Australia, Sony Pictures Networks India (SPN), will be undertaking several initiatives to enhance the viewing experience and increase engagement with cricket enthusiasts across the nation.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/sagnik.jpg?itok=kKMr0u3H
Sony Entertainment Television appoints Sagnik Mukherjee as AVP marketing

Sagnik Mukherjee is set to join Sony Entertainment Television as associate vice president marketing, a source close to the development confirmed to Indiantelevision.com.

Television TV Channels People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/raj-nayak.jpg?itok=ZDdRSmtK
Viacom18 COO Raj Nayak quits

Colors' Big Boss has quit, according to media reports. We are talking about Viacom18 COO Raj Nayak, who is the brain behind the most popular reality show Big Boss.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/19/NG.jpg?itok=K2t16PB_
Monuments Turn Red, As National Geographic Raises an Alarm for Planet Conservation

Glaciers are melting, sea levels are rising, pollution in various parts of the world is at its peak, and tonnes of plastic waste is in the oceans.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/joy.jpg?itok=tz_9y8_I
Network 18's Joy Chakraborthy steps down

Forbes CEO and Network 18 President(Revenue) Joy Chakraborthy has stepped down from his role, according to media reports.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/19/jony.jpg?itok=pT_heat_
Sony BBC Earth hosts the extraordinary Natural History Producer and Global Storyteller, Jonny Keeling, in India

Sony BBC Earth, India’s No. 1 factual entertainment channel and home to the most iconic and premium content, continues to deliver to its promise of making the viewers ‘feel alive’.

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/19/jumanji.jpg?itok=g7Q0FcKR
‘Ab Jungle meinhoga Dangal’ with the Hindi Television Premiere of Jumanji: Welcome to the Jungleon November 24th at 8pm only on &pictures

Ever wonder how it feels to be inside a game and play the character you choose? In the brand-new adventure Jumanji: Welcome to the Jungle, the tables are turned as four teenagers in detention are sucked into the world of Jumanji.

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/19/tv.jpg?itok=sMpw7SEL
Broadcasters see regional adex space growing

Now that the Hindi fervour has died down, broadcasters and advertisers have latched on to the regional segment. It's no wonder that the adex in the space is expected to grow as well. According to the global ad growth forecast of GroupM, India’s adex is expected to grow at 14.2 per cent compared to...

Television TV Channels Regional

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories