Zee News poised for another revamp

NEW DELHI: Change, the Zee news group head Laxmi Goel, feels is the only truth and a sure shot way to climb up the popularity ladder. So, Zee News would undergo another change in the on-air look and feel as also add some new programming in the New Year.


"We last changed the look of the news channel almost six months back, which has brought in good results. It's now time again to go in for another change that would be introduced from early next year," Goel, one of the younger brothers of Zee Telefilms CMD Subhash Chandra, told

According to Goel, the work on the on-air look is being done in-house and, in all probability, except the logo of Zee News almost everything would undergo a change, including the colours that had been used to enliven the earlier dull and dreary sets.

In line with the change, Zee News also proposes to introduce some new programming in 2004 to keep up with the viewers' demands. Though Goel was not forthcoming with the new line-up, company sources indicated that health and education related programmes are being fine-tuned on the drawing board.

In recent times, several news channels, including CNBC TV 18, have introduced programming that cannot be strictly classified as hard news. For example, the executive golf programming on the CNBC TV 18 on the weekends or the health tips handed out by NDTV and Aaj Tak.

Alka Saxena, editor of Zee News and a recipient of the Indian Telly Award's Best Programming Head of the Year award last month added that the programming changes are being brought about to cater to the demands and needs of the people.

"We continuously monitor the feedback from our viewers and the new programmes lined up, apart from the changes brought about in the existing on-air shows, are part of that exercise," she said, adding that recently a study commissioned by them to study various viewing trends are also part of the input that have gone into designing new fare for Zee News.

Latest Reads
Content a 'Game of Thrones'; AT&T's control over HBO, Cartoon Network, Warner Bros faces regulatory lens

The global media landscape is resulting in a new juggernaut as an internet and cable behemoth yesterday purchased an entertainment conglomerate making the former unmatched in its size and reach to consumers through home broadband, smartphones, satellite television and a battery of movies and cable...

Television TV Channels English Entertainment
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

MUMBAI: Can businesses and industries practise their art of selling fairly although they have 'Fair Practices' training during academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India. If the traffic cop is watching,...

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary
Colors emerges strong on strength of Naagin I & II

MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

Television TV Channels GECs
Pakistan Broadcasters Association to oppose PEMRA Indian content ban

MUMBAI: The Pakistan Electronic Media Regulatory Authority (PEMRA) shocked both Pakistan and Indian broadcasters when it issued an order blanking out  all Indian content from Pakistan’s television channels on 19 October.

Television TV Channels GECs
Sony Pix to telecast 'Jurassic World' on 22 October

Sony Pix will take the viewers on a thrilling, adventurous journey with cloned dinosaurs in their Billion Dollar Premiere property. The channel plans to air Jurassic World on 22 October at 1 pm and 9 pm.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories