Zee News mops up impressive revenues

NEW DELHI: Zee News may be lagging behind Aaj Tak, which seems to be living up to its image of 'subse tez' channel till now, but that has not stopped it from mopping up a neat pile of revenue.


"The channel would improve on its profitability and is likely to end the current financial year with ad sales revenue of slightly over Rs 800 million," Zee Telefilms news director Laxmi N Goel told today.

The total advertising revenue for Zee Telefilms was Rs 1,458 million for the second quarter ended 30 September, higher by 2.4 per cent as compared to the corresponding period last fiscal.


If the subscription revenue accruing to Zee News were added to the ad revenue in March, then the total mop up during 2003-04 would make the top management of the Subhash Chandra promoted Zee Telefilms smile.

During 2002-03, Zee News' ad sales amounted to approximately Rs 620 million.

As per information available with, Zee News' monthly subscription revenue in the current financial year has crossed Rs 15 million and is nearly touching Rs 17 million.

Even if we calculate the likely subscription revenue for Zee News based on the lower figure, then also the mop up would add up to another Rs 180 million.

At the end of the second quarter this financial year, the total subscription revenue of Zee Telefilms stood at Rs 1,489 million, an increase of 22.9 per cent as compared to the corresponding period last fiscal. The domestic subscription revenue was Rs 538 million for the second quarter, signifying an increase of 45.8 per cent as compared to the corresponding period last fiscal.

"Not only the ad revenue accruing to the company from Zee News has gone up, but the subscription revenue too has increased,'' Goel said, adding that improved content on the news channel has helped, reflecting positively on the bottomlines.

However, it may not be just Laxmi Goel and team's doing where increasing subscription revenue is concerned.

In the last one year, another brother of Laxmi Goel, Jawahar Goel, who heads Zee's cable arm Siti cable, too has been aggressive by increasing Siti Cable's reach, which, according to information available, now services close to 8 million cable homes all over the country.

Zee's pay bouquet comprises 15 channels, including 11 channels of Zee, three channels of Turner (CNN, Cartoon Network and Pogo), CNBC and Reality TV channel.

Latest Reads
Nat Geo to showcase 'Before The Flood' TVC-free

On the heels of last Friday’s theatrical release of the critically acclaimed film 'Before the Flood' in New York and Los Angeles, National Geographic Global Networks CEO, Courteney Monroe, shared the network's plans to premier the show commercial free across digital and streaming platforms around...

Television TV Channels Factual & Documentary
Disney India acquires rights of 'Freaktown'

Disney India has acquired the Canadian animated comedy series 'Freaktown' from Portfolio Entertainment. Broadcasters in the UK and Denmark have also acquired the rights for the same movie.

Television TV Channels Kids
ZMCL to demerge print biz into DMCL, list; approves new home shopping channel

The board of directors of ZMCL has inter alia approved a draft of Scheme of Arrangement and Amalgamation for demerger of print media undertaking of the company into Diligent Media Corporation Limited (DMCL), merger of Mediavest India Private Limited and Pri Media Services Private Limited into DMCL...

Television TV Channels News Broadcasting
DD D-G Sahu elected Asia-Pacific Broadcasting vice-president

Doordarshan Director General Supriya Sahu has been elected as the new vice-president of the Asia-Pacific Broadcasting Union. The election was held during the 53rd annual Asia-Pacific Broadcasting Union General Assembly hosted by the Indonesian public broadcaster RRI,

Television TV Channels People
Star Movies presents 'Films To See...' every weekday starting 7 Nov

Star Movies Select HD has been staying true to its promise of impeccable curation by showcasing the best. Star Movies sets standards of storytelling high inspiring a lot of others to try and re-invent the art of movie showcasing business.

Television TV Channels English Entertainment
Q2-17: Zee Media operating profit up

BENGALURU: The Essel Group’s news network Zee Media Corporation Limited (ZMCL) reported more than double (2.47 times) year-over-year (y-o-y) operating profit (Simple EBIDTA) for the quarter ended 30 September 2016 (Q2-17, current quarter) . The company reported EBIDTA of Rs 18 crore (14.3 per cent...

Television TV Channels GECs
National Geographic Channel to undergo major rebranding

MUMBAI: Come 14 November and the National Geographic Channel will have a new shortened sobriquet. The word channel will disappear from its name and it will be simply known as National Geographic and a new tagline “Further.” The change is expected to take place simultaneously across all the 445...

Television TV Channels Factual & Documentary
Maha Cartoon targets 65 per cent rural HSM via DD FreeDish, 2000 LCOs

Who can forget the Charlie Chaplin show which entertained the world audience of all ages. Maha Cartoon, the first free-to-air (FTA) Hindi cartoon channel targeted at the Hindi-speaking markets (HSM), will be launched on India's largest DTH platform DD FreeDish on 1 November. The new Maha Cartoon...

Television TV Channels Kids
Vikram Chandra steps down; KVL Narayan Rao is new NDTV group CEO

The rumours that were making rounds of Vikram Chandra quitting NDTV have now been put to rest.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories