AXN beats Star World and Zee English in the numbers game

MUMBAI: Though it does not exactly function in the same space that Star World and Zee English occupy, AXN does form a trio with the two in the category of English channels other than movie and news channels. And it is beating those two hollow in the numbers game.



According to Emediaplan, amongst AXN, Star World and Zee English, TAM data for the top 25 programmes (all markets CS 4+) for the week starting 23 November 2003, gives AXN the lead by a long way.

While the channel hogs the rankings on 22 places including the first 11 positions, Star World makes a first appearance on the twelfth position with The Simpsons followed by the international annual beauty pageant's sub contest Miss World You Decide, which figures at number 16.

According to the results, the 23 November episode of The Simpsons, which registered a TVR of 0.13, fetched Star World a market share of 0.62 while market viewership is pegged at 0.09 million.

The 23rd and 24th slots are again taken by Star World's TNA Wrestling and Focus Asia respectively. That's about all the appearances that Star World manages to make in that week.

What is surprising about the results is that Zee English does not figure anywhere in the top 25.

On AXN, the most popular show during the week is clearly Guinness World Records. The programme walks away with the first slot as also the fourth and fifth. It leads the race with a market TVR of 0.26 on 23 November, generating a channel share of 1.69 and market viewership of 0.18 million.

The second lead is taken up by On The Spot, which fetches AXN a channel share of 0.88 and market viewership of 0.14 million. The show registered a TVR of 0.2 on 26 November.

Close on its heels, on the third spot is again AXN's Relic Hunter with a TVR of 0.19 and a channel share of 0.72.

Vegas Showgirls, Wild On, Eff Barb Wire, Fear Factor and Music Xpress, all from the AXN stable, figure at the sixth to tenth spots in that order.

It's clearly Advantage AXN all the way in the English language general entertainment space.

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