Encouraging the interactivity, the games will run behind the Nickelodeon,
Nicktoons and Nick Jr channels and will be accessible by pressing
the red button on the remote control, says a company release. A
leading developer of interactive TV services, Visionik has designed
eight games, which can be viewed either as an overlay to a broadcast
or with a quarter screen video.
The 'play for free' games are designed so that viewers can play
the game and see the show at the same time. While first game, Bug
Blaster launched on Nickelodeon on 29 September, second game aimed
at pre-school children, Blues Clues was launched on 1 December by
the NDS arm.
The Nickelodeon games are designed, developed and integrated on
NDS's Value@TVTm head-end technology base. According to the release,
iTV games are one of the best ways to attract and retain viewing
Based on characters in popular TV shows, the Nick Jr games challenges
the youngsters to match colors, shapes and sounds to existing images
in puzzle type games. Besides, the Nickelodeon and Nicktoons channels
offer arcade type games for older children. All of the games can
be paused at any time to return to full screen broadcast and easily
resumed at the push of a button.
"It's exciting to be working with Nickelodeon and to be introducing
a new viewing concept to the games marketplace. The new concept
gives viewers the opportunity to keep watching their favorite channel
and play a game at the same time. For the broadcaster this solution
means that viewers remain with the channel which enhances broadcaster
ratings and in turn contributes to increased advertising sales."
says Visionik commercial director games Peter Schroder.
According to Nickelodeon head of business development David Jenkins,
"The Bugblaster game is a great piece of technology. Firstly,
it's free and so gives real added value to Nickelodeon's offering.
It will also encourage kids to stick with the channel through programmes
and adverts so giving our commercial offering a 'stickier' proposition
than that of our competitors."