Zee, Rajshri Pictures ink film distribution deal

NEW DELHI/MUMBAI: Having brought in Nittin Keni as the CEO of the company's films division, the Subhash Chandra-promoted Zee Telefilms today announced a tie-up with one of the biggest film production houses in India, Rajshri Pictures. The deal involves domestic distribution of Hindi and other language films throughout the country.

In "Zee-Rajshri Film Distribution", an exclusive tie-up between the two companies will distribute films, produced, co-produced and acquired by both companies through more than 20 distribution offices all over India. The current network of Rajshri will be modernised and linked for easy and transparent flow of box office information. This will enable easy access of information to producers.

Zee had recently said that it has big plans for film business and three movies from its stable are in the pipeline in various stages of production.

A formal announcement to this effect was made this evening by Chandra and representatives of the Barjatya family, which owns and controls Rajshri Productions, one of the oldest production houses of India and credited with India's all-time mega-hit Hum Aapke Hain Kaun.

Speaking at the occasion Chandra said, "I am glad that this new development will harness the potential of the industry and address the paradigm shift that is taking place globally in the field of cinema. At the same time our group will continue to address issues of the film industry especially piracy, entertainment tax etc".

Present at the occasion Kamal Kumar Barjatya of Rajshri pictures said, "This platform shall be available to the entire film industry as a single window service with access to the majority of the best movie theatres spread across the country."

Commenting on new initiative, Keni said, "Beside being a distribution service provider, we also intend to offer marketing services to producers as their 'marketing partners' for selective projects which, are at the conceptual or pre-launch stage. This will enable producers to get the best yield through exploitation of films from not only domestic market but also overseas. This is not only for theatrical exploitation but from all the windows of exploitation of movies, whether it is DVD, home video, TV, audio, satellite etc."

Film industry sources said the revenue sharing would be done on the basis of mutual agreements.

Far from being a simple process, over the years film distribution has evolved into a complex structure where films are sold and distributed under various permutations and combinations, including the film producer also taking a direct hit if the film fails and the distributors' margins too growing phenomenally.

However, what is not clear at the moment is whether the distribution deal would also give Zee Telefilms free access to Rajshri-produced films, most of which have set the cash box jingling, to be aired on Zee's TV channels.

Film industry sources indicated the deal may dwell on this aspect too wherein it is possible that Zee Telefilms would get the broadcast rights for past and future films from the Rajshri stable at prices cheaper than the prevailing market rates.

Meanwhile, news about the impending Zee-Rajshri merger/acquisition deal sparked off activity at the Zee Telefilms counter on the stock exchanges earlier today.

At 1400 hrs. the company's scrip was being quoted on the National Stock exchange at Rs. 140.30, up 7.14 per cent or Rs. 9.35. The last closing rate of Zee was Rs. 130.95. At the Bombay Stock Exchange at 13.47 hrs., the stock was being quoted at Rs. 139.20, up 6.06 per cent.

The Zee scrip touched a year high of Rs 151.90 on 6 November and a low of Rs 60.15 on 31 March.

Market analysts are bullish on the Zee scrip. CNBC TV 18 quoted technical analyst Rajat Bose advising holding on to Zee scrip as it was looking strong on charts. "Trading above Rs 135-137, Zee is likely to reach a target of Rs 143. That is where it is likely to see a fair bit of resistance," Bose told the business channel in the forenoon.

Queried as to the reasons for the sharp rise in the scrip, a market analyst, on condition of anonymity, said it could be partly linked to reports that had appeared in two financial dailies today, both of which he said, were factually incorrect.

Zee Telefilms Limited, which reported a total earning of Rs 3,231 million and a net profit of Rs 700.8 million for the quarter ended 30 September 2003, is India's largest vertically integrated media and entertainment company. It has an integrated range of businesses, encompassing the content-to-consumer value chain of media and entertainment.

The company is the largest producer and aggregator of Hindi programming in the world, with more than 30,000 hours of original programming in the library and was ranked as the ninth most popular brand within a decade of its launch in the early 1990s. Siti cable, the cable arm of the company, is the largest MSO in India with an estimated reach of over 6.5 million households.

Boasting multiple distribution platforms, the Zee Network reaches an estimated 225 million viewers in over 80 countries globally, including the USA, Canada, Europe, Africa, the Middle East, Australia and New Zealand.

Latest Reads
BIG Magic acquires 'Boonie Bears' exclusive FTA rights

BIG Magic has acquired exclusive FTA rights of ‘Boonie Bears’, the No.1 and most popular animated series in China. BIG Magic has renamed it ‘Babloo Dabloo’ for the Hindi viewing audience. Babloo Dabloo airs every Monday – Sunday 10 am – 11 am & 5 pm – 6 pm only on BIG Magic

Television TV Channels GECs
PBL: Setting stage for next big thing on Indian sporting landscape

India has witnessed the emergence of a multi-sports culture over the past few years. This significant development has come on the back of a promising display by Indian sportspersons across various disciplines, the meteoric rise of home grown leagues and the consequent widening of the fan base of...

Television TV Channels Sports
CNNMoney new section will be about the fastest growing economy; MoneyStream app launched

MUMBAI: Attracting 1.8 million average monthly page views, witnessing a 37 per cent growth in video consumption and 16 per cent in unique browsers month-on-month from India in less than a year’s time is not smooth. In its ambitious plan of global expansion, CNN Digital is leaving no stone unturned...

Television TV Channels News Broadcasting
Content a 'Game of Thrones'; AT&T's control over HBO, Cartoon Network, Warner Bros faces regulatory lens

The global media landscape is resulting in a new juggernaut as an internet and cable behemoth yesterday purchased an entertainment conglomerate making the former unmatched in its size and reach to consumers through home broadband, smartphones, satellite television and a battery of movies and cable...

Television TV Channels English Entertainment
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

MUMBAI: Can businesses and industries practise their art of selling fairly although they have 'Fair Practices' training during academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India. If the traffic cop is watching,...

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories