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The event takes place in Greece - the father of the event - from
13-29 August 2004. The largest radio and TV networks of the world
have secured broadcasting rights for the event and will be present
in Athens with around 12,000 employees including journalists, directors,
technicians amongst others.
Revenues from radio and TV broadcasting rights for Athens 2004
are expected to reach around $730 million. The organisations with
whom deals have been concluded include the Asia Pacific Broadcasting
Union (ABU). Countries participating in the ABU include India, China,
Hong Kong, Indonesia, Iran, Malaysia, Singapore and Thailand amongst
others.
Other broadcasters that the IOC has reached include the Canadian
Broadcasting Corporation, Television New Zealand, Chinese Taipei
Television Pool, and Caribbean Broadcasting Union (CBU) Unions of
radio and TV networks.
More recently the IOC and Japan Consortium signed an agreement.
Japan Consortium will transmit the Games to Japan's six largest
independent television stations and also to the members of the National
Association of Broadcasters. Japan Consortium will bring to Athens
around 1,000 employees to meet broadcasting requirements.
In a related development, Stefi Productions, Gearhouse Broadcast
and GlobeCast, the companies behind Athens Broadcast Services have
announced that their website has gone live.
www.athensbroadcastservices.com has been designed to outline services
that will be provided through their broadcast base for non-rights
holders during the Olympics next year.
The broadcast base is a physical office space just minutes away
from the main Olympic stadium in Athens, which will contain work
space, studio facilities, an equipment rental shop, edit suites,
radio suites, uplink facilities, live locations and much more.
Targeting broadcasters, the broadcast base will enable producers
and technical crew to carry out any production work in Athens literally
minutes away from the action.
Athens Broadcast Services' project manager Andre Nel said: "We
know that space and production facilities will be at a premium in
Athens next year and wanted to create something now that programme
makers will view to be of value. I think that the option of a total
solutions provider saves a lot of headaches for all parties involved
with interaction with just one point of contact for all their production
needs."
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