IOC finalises broadcast deals for Athens 2004

MUMBAI: With a little over a year to go before the curtain goes up on the 38th edition of what is considered to be pinnacle of sporting excellence -The Olympic Games Athens 2004 - the International Olympic Committee (IOC) has been busy putting into place broadcast deals across the globe. 

The event takes place in Greece - the father of the event - from 13-29 August 2004. The largest radio and TV networks of the world have secured broadcasting rights for the event and will be present in Athens with around 12,000 employees including journalists, directors, technicians amongst others.

Revenues from radio and TV broadcasting rights for Athens 2004 are expected to reach around $730 million. The organisations with whom deals have been concluded include the Asia Pacific Broadcasting Union (ABU). Countries participating in the ABU include India, China, Hong Kong, Indonesia, Iran, Malaysia, Singapore and Thailand amongst others.

Other broadcasters that the IOC has reached include the Canadian Broadcasting Corporation, Television New Zealand, Chinese Taipei Television Pool, and Caribbean Broadcasting Union (CBU) Unions of radio and TV networks.

More recently the IOC and Japan Consortium signed an agreement. Japan Consortium will transmit the Games to Japan's six largest independent television stations and also to the members of the National Association of Broadcasters. Japan Consortium will bring to Athens around 1,000 employees to meet broadcasting requirements.

In a related development, Stefi Productions, Gearhouse Broadcast and GlobeCast, the companies behind Athens Broadcast Services have announced that their website has gone live. has been designed to outline services that will be provided through their broadcast base for non-rights holders during the Olympics next year.

The broadcast base is a physical office space just minutes away from the main Olympic stadium in Athens, which will contain work space, studio facilities, an equipment rental shop, edit suites, radio suites, uplink facilities, live locations and much more.

Targeting broadcasters, the broadcast base will enable producers and technical crew to carry out any production work in Athens literally minutes away from the action.

Athens Broadcast Services' project manager Andre Nel said: "We know that space and production facilities will be at a premium in Athens next year and wanted to create something now that programme makers will view to be of value. I think that the option of a total solutions provider saves a lot of headaches for all parties involved with interaction with just one point of contact for all their production needs."

Latest Reads
Uday Shankar's meteoric rise from Star India to Disney APAC

The man running India's largest media company - Star India-  has made it to the top in the Asia Pacific region at probably the world’s most admired entertainment company - Disney. Uday Shankar, who once was a reporter with The Times of India, and then went on to successfully lead news channels such...

Television TV Channels GECs
DreamWorks to launch Fight Sports and Kids+ channels

DreamWorks Channel, a Southeast Asian pay television network that is owned and operated by DreamWorks Animation International TV, a subsidiary of NBCUniversal, which is a division of Comcast, has set the ball rolling to launch two new channels - Fight Sports and Kids+ Asia. It has started the...

Television TV Channels Kids
4 Star and 3 Zeel channels most watched across genres

Four channels from the Star India network, three channels from Zee Entertainment Enterprises Ltd (Zeel) and one channel each from Sony Pictures Network India (SPN), the Sun TV Network, and Viacom 18 comprised the list of the top 10 channels across genres for week 49 of 2018 (Saturday, 1 December to...

Television TV Channels Viewership
Disney hoicks Uday Shankar to top job at Fox-Disney combined unit for APAC

MUMBAI - As part of the integration planning for the pending acquisition of Twenty-First Century Fox, Inc. (“21st Century Fox”-NASDAQ: FOXA, FOX), the Direct-to-Consumer & International (DTCI) segment of The Walt Disney Company (NYSE: DIS) today announced plans for the strategic alignment of...

Television TV Channels News Broadcasting
Discovery strikes agreement with European Tour to expand GOLFTV portfolio and establish the ‘digital home of golf

Discovery and the European Tour have announced a new partnership that will see GOLFTV continue to expand its portfolio and move towards becoming the established ‘digital home of golf’ for fans around the world.

Television TV Channels Factual @ Discovery

CNN and Cartoon Network won eight honours – also known as “Goddess of Creativity” wins – at the Asian Academy Creative Awards on December 6, the region's version of the International Emmy Awards.

Television TV Channels Kids
Uncover the enthralling journey of the most notorious drug lord on HISTORY TV18 HD’s ‘The Rise & Fall of Pablo Escobar’

Pablo Escobar’s belief that “Life is full of surprises, some good, some not so good.” forms the basis for a thrillingbiography of the world’s most infamous drug lord.

Television TV Channels Factual @ Discovery
Mumbai, Gear Up For DreamHack - The World’s Largest Gaming Festival

Starting 21st December, get ready to experience the world’s largest gaming festival – DreamHack, right here in Mumbai

Television TV Channels News Broadcasting
DISCOVERY channel to premiere ‘Extreme Jobs with Tim Kennedy’ from 17th December

Discovery Channel to premiere no holds barred series EXTREME JOBS WITH TIM KENNEDY hosted by Special Forces Sniper and fearless Green Beret, Tim Kennedy.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories