European Pay-TV revenues set to triple: report

LONDON: A new report shows that European pay-television revenues will triple in the next five years from Euro 22 billion to Euro 77 billion.

The revenue growth will be partly attributed to household subscriptions across the continent rising from 40 million to 68 million. A significant impact, however, will be a 850 per cent increase in T-commerce levels from a current low of Euro 2.4 billion to more than Euro 30 billion by 2008 representing 40 per cent of revenue per subscriber.

European Pay-TV Forecasts by David Brown and published by International Marketing Reports, also shows that Britain will be the biggest Pay-TV market in Europe with a five-fold increase in revenues from Euro 4.1 billion to Euro 20 billion.

UK Pay-TV penetration will reach 58 per cent of TV households from the current 38 per cent. Only Scandinavian countries Finland (63.6 per cent), Denmark (74.1 per cent) and Sweden (79.8 per cent).

The report also shows that Europe's largest economy, Germany, will make rapid progress in Pay-TV with its current 6.3 per cent of TV households having Pay-TV, set to grow to 36.2 per cent in the next five years.

The report also analyses who will be the winners and losers in the Pay-TV market and the news for smaller, struggling channels is not good. The big winners will be the large, established channels; David Brown however cautioned, "They have both the economies of scale and strong branding to dominate. But even they must be careful. MTV for example, now faces a tough challenge from publisher Emap, which has launched several rival music channels."

The report also suggests that free-to-air TV will continue to lose share to Pay-Television, that the strongest growth will be in services provided by broadband and Video-on-Demand and that other big winners will be sports and film rights holders.

Brown added, "Sport and movies are still the so-called 'Killer Content'. They are quite simply the only content that the majority of subscribers will pay for and therefore they are the life blood of many of the big subscription operations. Even where advertising and T-Commerce boost revenues, it is often on the back of having such sought after content."

Latest Reads
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

MUMBAI: Can businesses and industries practise their art of selling fairly although they have 'Fair Practices' training during academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India. If the traffic cop is watching,...

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary
Colors emerges strong on strength of Naagin I & II

MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

Television TV Channels GECs
Pakistan Broadcasters Association to oppose PEMRA Indian content ban

MUMBAI: The Pakistan Electronic Media Regulatory Authority (PEMRA) shocked both Pakistan and Indian broadcasters when it issued an order blanking out  all Indian content from Pakistan’s television channels on 19 October.

Television TV Channels GECs
Sony Pix to telecast 'Jurassic World' on 22 October

Sony Pix will take the viewers on a thrilling, adventurous journey with cloned dinosaurs in their Billion Dollar Premiere property. The channel plans to air Jurassic World on 22 October at 1 pm and 9 pm.

Television TV Channels English Entertainment
Sony AXN scripts deal with Pinewood; buys stake in SVOD service Hopster

Folks at Sony Pictures Television (SPT) are in a celebratory mood. Not only has it signed a six-series deal with Pinewood Television but has also acquired a minority stake in the London-based video subscription service for kids content - Hopster.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories