NBC eyes Vivendi in bid to take on Viacom, Disney

NEW YORK: Ever since Vivendi formally invited bids for Vivendi Universal Entertainment -- the Universal film and TV studio, theme parks, and cable channels nearly two month ago, the bidding has come in thick and furious.

Some players like MGM dropped out after the initial spurt of enthusiasm. Reports now indicate that television network NBC is in the forefront to buy the assets of Vivendi Universal.

Some parties including Viacom CEO Sumner Redstone are said to have found Vivendi's price of $14 billion very expensive and an exit would not come as a surprise. Sources indicate that NBC submitted a letter of interest a couple of days ago.

By bidding, NBC has made a clear statement that it wants to take its business to the next level. Its competition would broaden from just ABC, CBS to their respective media conglomerate parents, The Walt Disney Company and Viacom.

A Reuters report indicates that besides NBC, the other companies in the fray at the moment are John Malone's Liberty Media and a consortium headed by Vivendi vice-chairman Edgar Bronfman Jr. Malone however has also expressed concern over the price tag.

NBC's industrial conglomerate parent, General Electric (GE) has firmly backed the network. A Reuters report indicates that over the past couple of years, GE has supported the broadcasters' purchase of Spanish-language broadcaster Telemundo and arts channel Bravo.

While adding size to its entertainment business is important, analysts are however sceptical as to the amount of money NBC would be able to shell out for the assets. Over the years, NBC has gained critical acclaim for cult shows like The Cosby Show and ER. It also runs the business and financial channel CNBC.

NBC has not indicated whether or not it plans to purchase all assets. It is felt by some bankers that the broadcaster may be simply looking at the cable networks.

Adding strength to NBC's case is investment bank JP Morgan who recently made the following remarks in a research note. "GE appears to be emerging as a front runner in the auction for the Vivendi assets, and our sense is that the level of interest at the company has increased since the process began several months ago."

Latest Reads
Focus Group to launch Kannada news channel

Focus Group is now focusing on south India with its upcoming news channel Focus TV Kannada News.

Television TV Channels News Broadcasting
Panchal helps Star Bharat top Hindi GECs across genres

Optimystix Entertainment’s Indian comedy sitcom Kya Haal Mr. Panchal on Star India’s FTA Hindi GEC Star Bharat has been amongst Broadcast Audience Research Council of India’s (BARC) weekly list of top-five Hindi GEC programmes in the HSM markets, more so during primetime. In week 49 of 2017:...

Television TV Channels Viewership
&Privé HD celebrates the birthday of the Steven Spielberg

&Privé HD, the English movie channel, presents Club Privé: Spielberg Edition – a curation of five of Spielberg’s best movies exploring different sides of human emotions. The special will air from 18 to 22 December at 11 pm only on &Privé HD.

Television TV Channels English Entertainment
Green Gold’s golden Mumbai launch

MUMBAI: Green Gold Animation is all set to hit the green running with its new offshoot Golden Robot. The Rajiv Chilaka-run animation outfit has been wowing everyone with its deals for animation series with both Netflix and Amazon Prime.  But the occasion this time was the celebration of the launch...

Television Production House Film Production
Gujarat elections boost news channel ratings as Republic continues to lead English News

BENGALURU: Rahul Gandhi’s shenanigans and Narendra Modi’s sudden and unexpected belligerence at rallies leading up to the Gujarat state assembly elections have resulted in bolstering sagging news viewership, especially for the English news genre. According to Broadcast Audience Research Council of...

Television TV Channels News Broadcasting
Sunny Leone in Discovery JEET’s show Man Vs Wild

Sunny Leone will be displaying her adventurous side as host of the mega-popular survival series Man Vs. Wild. The iconic series will telecast in Hindi on the soon-to-be-launched GEC Discovery JEET. The new GEC will premiere in the second week of February 2018 and the series will feature the...

Television TV Channels GECs
Times Now appoints Sujeet Mishra as marketing head

Times Network, part of India’s media conglomerate, The Times Group today announced the appointment of Sujeet Mishra as head of marketing, Times Now.

Television TV Channels People
Experience space with BBC's new VR experience

The BBC is giving you a chance fly. Home - A VR Spacewalk is an interactive virtual reality (VR) experience launched today for the HTC Vive and the Oculus Rift, and is available to download for free via the Steam Store and the Oculus Store.

Television TV Channels Factual & Documentary
Sony BBC Earth presents the Best of 2017

Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18 December 2017, every night at 7 pm and 11 pm.

Television TV Channels Factual & Documentary

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories