Television

After two years, new 'youth-centric' Balaji soap launches on Star Plus

MUMBAI: Star Plus is all set to launch another 'K' serial - Kahiin To Hoga - on 8 September adding to their already big buffet of Balaji soaps.

The new daily soap launches 8 September and will air Monday -Thursday at 11.00 pm replacing Kaahiin Kissii Roz which is nudged forward to the 11:30 pm slot.

At the media briefing to announce the launch of the serial in Mumbai, Star India content and communication senior vice-president Tarun Katial shared the podium with veteran Balaji Telefilms chairman Jeetendra, CEO Shobha Kapoor and director Anil Kumar. Balaji creative head Ektaa Kapoor was, however, not present.

Katial began the proceedings by informing that Balaji was 

launching a daily soap on Star Plus after two years. He emphasised the fact that unlike the other soaps which had lots of elderly characters, Kahiin... would be definitely youth centric. An audiovisual presentation highlighting important moments from the serial was screened.

Kahiin... is a story of five sisters- Kashish (Aamna Shariff), Kanan (Kusmit Sana), Mouli (Ashlesha Savant whose 'death' in Kyunki... recently created a sensation of sorts), Mehek (Poonam Joshi) and Charu (Mitra Joshi) each with a different personality. Kashish is hardworking and principled, Kanan is an absolute simpleton, Mauli is a hep rebel, Mehek is dreamy and Charu is a perfect tomboy.



Born in a middle class family to a professor, the young girls are loved, cared and well looked after by their elder sister Kashish - who never sacrifices on self respect.

The 21-year-old protagonist, Aamna was a picture of confidence at the press conference, as she moved amidst the media, patiently answering all the questions. "I have done two South films and have even signed another one recently. My first priority is of course this serial which I guess would consume 25 days in a month hereafter, but I plan to shoot for the film in the remaining five days which are left at my disposal," she informed. She was spotted by Ektaa Kapoor in one of the music videos that she did and hence came Kahiin....

Being very resolute in her decision to stick to this soap till she makes her mark, she says "I plan to do Hindi films in future. Actually, I have several offers. But when the Balaji offer came along, I decided to start off with television. I feel that I can reach out and register myself with a larger audience by making my first splash on the small screen rather than the big one." This headstrong girl claims that she will not accept any film offers until this show reaches its logical conclusion, howsoever tempting those might be in terms of banner and money.



Speaking to indiantelevision.com, director Anil Kumar (director of Balaji Films Kucch To Hai (starring Tusshar Kapoor, Esha Deol, Natasha) revealed, "Actually, this show would have hit the tube a little before this. There were two reasons responsible for the delay. One, we were earlier getting the 7.30 pm slot. We wanted either dinner time or post dinner. 7.30 pm would have been too early to garner viewership in especially the metros. Secondly, two or three directors were tried out to work on this project. But they failed to deliver to the expectations." Hence he was summoned to the rescue by Kapoor.

Other main cast of Kahiin ... includes Deepak Parasher, Rohit Bakshi, Rajeev Khandelwal and Shabbir Ahluwalia.

Come 8 September and we will know whether this one is another magic wand like Kyunki Saas Bhi Kabhi Bahu Thi, Kahaani Ghar Ghar Kii and Kaahin Kissii Roz from Ektaa's creative bank.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/BARC_1%20%281%29.jpg?itok=4rZPuncb
Star Plus & Sony Pal continue to dominate GEC market

In week 11 of Broadcast Audience Research Council (BARC) India data, Star Plus continued to led both the market Urban and (U+R). Sony Pal maintained its leadership position.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/25/SWAMI.jpg?itok=RVOfsNYz
Depute law officer to probe NDTV tax case, Swamy urges FM

Rajya Sabha MP Subramanian Swamy has recommended through his Twitter handle that the finance ministry should field a Law Officer with the integrity to challenge NDTV's income tax case of Rs.525 cr failing which it would have to face protest by him (Swamy.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/Shots-Fired%20%281%29_0.jpg?itok=Mdip66Cr
'Shots Fired' starring Hunt to debut on Star World Premiere HD

Star World Premiere HD turns up the drama this month with the gripping limited TV series ‘ Shots Fired’ that will exclusively air on the channel every Saturday, 10pm starting 25 March.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/master%20%281%29.jpg?itok=G0-nG5vY
Barbie reaffirms ‘You can be anything’ with MasterChef on Star World

Barbie’s message of You Can Be Anything is going to spread far and wide, reaching out to moms and kids, with Barbie’s latest association as the presenting sponsor for popular TV series – MasterChef U.S. Junior season 5 that will air every Sunday at 9pm on Star World and Star World HD.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/ndtv%20%281%29.jpg?itok=_sClALIX
NDTV back with 'Get The Look' with Ambika Anand

One of India’s premier lifestyle channel, NDTV Good Times, is back with its fashion makeover series ‘Get The Look’ with Ambika Anand. The longest running fashion makeover show on Indian television is donning a whole new avatar this season, as it celebrates Cutting Edge Indian Style by exploring...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/roy%20%281%29.jpg?itok=__3FJj_i
NDTV India ban reversal: Centre wants apology, counsel seeks time from SC

The Central Government on Friday told the Supreme Court that the one-day blackout order against New Delhi Television Ltd (NDTV) India will be reversed only when the channel offers an apology for its coverage of the Pathankot militant attack on 2 January last year.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/raghav-bahl%20%281%29.jpg?itok=5kSEgS_c
Raghav Bahl favours 'reverse mentoring' in media, awaits licence to start channel

Senior media professional Raghav Bahl believes senior editors need to encourage the thoughts of young journalists as "their perspective towards news is different and connected to the new-age digital readers."

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/Sidhu%20and%20Prasana%20Krishnan.jpg?itok=Fa3HzH4E
IPL: Sony will have Telugu, Tamil & Bengali feeds, non-committal on Sidhu

MUMBAI: Sony Pictures Networks India is planning to inject adrenaline into the 10th season of the annual cricket fever beginning 5 April. Having over 361 million viewers glued to the screens during the last season, Sony network will continue to have Telugu feed for this year’s edition as well. The...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/greenhouse-key_0.jpg?itok=_tVCfSqC
Keshet & Ananey bring teen & kids series to India

NEW DELHI: Global production and distribution powerhouse Keshet International (KI) and Ananey Communications Group have partnered to bring teens', tweens’ and kids’ series to the global market in KI’s first foray into the genre.

Television TV Channels Kids

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories