Television

After two years, new 'youth-centric' Balaji soap launches on Star Plus

MUMBAI: Star Plus is all set to launch another 'K' serial - Kahiin To Hoga - on 8 September adding to their already big buffet of Balaji soaps.

The new daily soap launches 8 September and will air Monday -Thursday at 11.00 pm replacing Kaahiin Kissii Roz which is nudged forward to the 11:30 pm slot.

At the media briefing to announce the launch of the serial in Mumbai, Star India content and communication senior vice-president Tarun Katial shared the podium with veteran Balaji Telefilms chairman Jeetendra, CEO Shobha Kapoor and director Anil Kumar. Balaji creative head Ektaa Kapoor was, however, not present.

Katial began the proceedings by informing that Balaji was 

launching a daily soap on Star Plus after two years. He emphasised the fact that unlike the other soaps which had lots of elderly characters, Kahiin... would be definitely youth centric. An audiovisual presentation highlighting important moments from the serial was screened.

Kahiin... is a story of five sisters- Kashish (Aamna Shariff), Kanan (Kusmit Sana), Mouli (Ashlesha Savant whose 'death' in Kyunki... recently created a sensation of sorts), Mehek (Poonam Joshi) and Charu (Mitra Joshi) each with a different personality. Kashish is hardworking and principled, Kanan is an absolute simpleton, Mauli is a hep rebel, Mehek is dreamy and Charu is a perfect tomboy.



Born in a middle class family to a professor, the young girls are loved, cared and well looked after by their elder sister Kashish - who never sacrifices on self respect.

The 21-year-old protagonist, Aamna was a picture of confidence at the press conference, as she moved amidst the media, patiently answering all the questions. "I have done two South films and have even signed another one recently. My first priority is of course this serial which I guess would consume 25 days in a month hereafter, but I plan to shoot for the film in the remaining five days which are left at my disposal," she informed. She was spotted by Ektaa Kapoor in one of the music videos that she did and hence came Kahiin....

Being very resolute in her decision to stick to this soap till she makes her mark, she says "I plan to do Hindi films in future. Actually, I have several offers. But when the Balaji offer came along, I decided to start off with television. I feel that I can reach out and register myself with a larger audience by making my first splash on the small screen rather than the big one." This headstrong girl claims that she will not accept any film offers until this show reaches its logical conclusion, howsoever tempting those might be in terms of banner and money.



Speaking to indiantelevision.com, director Anil Kumar (director of Balaji Films Kucch To Hai (starring Tusshar Kapoor, Esha Deol, Natasha) revealed, "Actually, this show would have hit the tube a little before this. There were two reasons responsible for the delay. One, we were earlier getting the 7.30 pm slot. We wanted either dinner time or post dinner. 7.30 pm would have been too early to garner viewership in especially the metros. Secondly, two or three directors were tried out to work on this project. But they failed to deliver to the expectations." Hence he was summoned to the rescue by Kapoor.

Other main cast of Kahiin ... includes Deepak Parasher, Rohit Bakshi, Rajeev Khandelwal and Shabbir Ahluwalia.

Come 8 September and we will know whether this one is another magic wand like Kyunki Saas Bhi Kabhi Bahu Thi, Kahaani Ghar Ghar Kii and Kaahin Kissii Roz from Ektaa's creative bank.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/21/inside-800x800.jpg?itok=_rxsCsI-
Star Plus, Jalsha & Zee telecast challenged in B'Desh SC

MUMBAI: An appeal has been filed in the Bangladesh Supreme Court challenging the country's High Court verdict that approved continuing of telecast of three Indian TV channels. The Bangladesh High Court had paved the way for continuance of telecast of Star Plus, Zee Bangla and Star Jalsha. The...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/21/UK%20TV.jpg?itok=7UJUL8VJ
India's UK TV content imports rise to Rs 125 crore in 2015-2016

MUMBAI: India is the second fastest growing market for the UK content. That’s the findings of the latest TV export report for 2015-2016 released by the Producers Alliance for Cinema & Television (PACT). The report states that imports of British content by Indian broadcasters grew a handsome 43...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/20/BIG-Magic_Akbar_Logo.jpg?itok=WhRLhaGi
Big Magic to air 'Akbar' from 20 Feb

MUMBAI: BIG Magic, a variety general entertainment channel, adds yet another unique offering to its bouquet of shows with the launch of a first-of-its-kind historic drama, ‘Akbar’.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/20/IPL-2017%20%281%29_0.jpg?itok=6bGpZAhN
IPL 2017 auction: Ben Stokes, Tymal Mills top overseas buys, Karn Sharma biggest Indian buy

England’s all rounder Ben Stokes at Rs. 145 million (RPS) followed by compatriot Tymal Mills at Rs. 120 million (RCB) were amongst the top foreign buys, while Indians player Karn Sharma was picked by MI for Rs. 35 million at the Indian Premier League (IPL) 2017 auction that began in Bengaluru...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/20/Big-Little-Lies%20%281%29.jpg?itok=T6WzQH0j
Star World Premiere HD set to air 'Big Little Lies'

Star World Premiere HD is now all set to premiere one of the most awaited series of the year –Big Little Lies on 21 February at 10 pm.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/20/Vikas-Handu%20%281%29.jpg?itok=bzbhX7if
Vikas Handu joins India TV as VP digital strategy

Vikas Handu has joined India TV as a vice president, Digital Strategy. Prior to this he had been heading product and technology at The Indian Express group. He will report to Ritu Dhawan, MD and CEO, India TV.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/20/Living-Foodz%20%281%29.jpg?itok=YoEyleUL
Living Foodz partners with 'All Things Nice' for the 5th Edition of 'Celebrating India's Finest'

All Things Nice hosted the 5th edition of ‘Celebrating India’s Finest’ to recognize the winners of the ‘Indian Wine Consumer’s Choice Awards’, 2017, in association with lifestyle partner Living Foodz. The premium lifestyle channel is set to bring this unique experience to it’s viewers for the first...

Television TV Channels Specialised and Niche
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/19/pepsi-ipl%20%281%29.jpg?itok=xgcsPsUr
IPL: BCCI interim admin issues directions on player auction

BCCI's Committee of Administrators (CoA) on Sunday issued the following directions in respect of the upcoming IPL Player Auctions to be held in Bengaluru on 20th February 2017:

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/19/raj-nayak.jpg?itok=D-QNNKzN
BT Media distributing Colors HD to Sky UK subs

BT Media & Broadcast, the global media services business of BT last Friday evening announced its association with Viacom18, one of India’s fastest growing entertainment network, to bring its flagship Hindi general entertainment channel, Colors, to Sky TV subscribers in the UK in High...

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories