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| (clockwise)
VJs Rajalaxmi, Pooja , Himdayal and Karan, Zee Music's new-comers
strike a pose |
"Filmi, very filmi!" -- true to the image the channel
wants to establish with its new look - was the abiding feel of the
night. Loud music and blinding laser lights greeted the crowds that
kept flowing in even well after 10:30 pm.
And with the wine-God Bacchus in an especially generous mood, Indipop
artistes like Xenia Ali and Vikas Bhalla's attempts to grab the
guests' attention proved rather pathetic.
Interest did stir for a minute though, when the four young VJs
walked onto the stage to introduce themselves. VJ Karan, the self-proclaimed
womaniser, VJ Pooja, the girl with oodles of sass and attitude,
VJ Himdayal, the weird dude and Rajalaxmi, the bombshell, caught
ample attention.
Present at the party were TV directors and artistes, music directors,
pop stars and VJs (and their wannabes), and a hoard of well-dressed
busybees that we had never spotted in the television circuit before.
Of the known faces, we saw filmmaker Ramgopal Varma, VJ-pop artiste
Raageshwari, model Mukul Dev, voice-over artist Ninad Kamat, music
director Bappi Lahiri, Astitva director Ajai Sinha, who stood
mostly by himself, nestling a drink in hand. Members of Band of
Boys, the only Indi-boy band were seen hanging around with a smart
bunch of women.
And what of the channel itself? According to a source, the revamp
of Zee Music is going to be gradual. The channel will start by introducing
the four new VJs on screen, and later on, viewers will see a change
in the style as well as music. Within a year, the channel aims to
be known as a hip music channel. Following the trend set by MTV
and Channel [V], Zee Music will also modify its content ratio to
70:30 (Hindi:English), in order to rejuvenate viewership.
New shows that will soon air on the channel include Campus Rumpus,
Cinemascope, Daud, Music Theatre, Radio
Bandh, Framed for the Fortnight and Blockbuster No1.
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