Zee Music to relaunch with slew of shows

MUMBAI: After being in a state of hibernation for quite a while, Zee Music will soon be out with new plans. The channel is planning to go in for a new look, complete with a host of new shows. It is looking to augment the shows with well-groomed and trained VJs.

The channel has even changed its content ratio in order to rejuvenate its viewership and take the battle to the doorsteps of MTV, Channel [V].

Zee Music's business head Yogesh Radhakrishan has been quoted in an official release saying, "For years, we have enjoyed a very loyal viewership. But recent research showed us that if we had to keep our base as well as expand it, we needed to be seen as a more happening and active channel. Today, our armoury consists of the best -- from good looks, to high-quality content to well-researched programming on the likes and dislikes of our target audience."

According to a company release, the channel has embarked upon a clearly defined strategy to become India's leading music channel, within the next two years.

Backing this intent are new shows like Campus Rumpus, Cinemascope, Daud, Music Theatre, Radio Bandh, Framed for the Fortnight and Blockbuster No1. Supermodel Rajlaxmi, ramp star Pooja Mishra, debutant-stud Him-Dayal Singh and Gladrags finalist Karan Grover have been chosen as the channels new VJs.

The channel has decided to go in for a 70:30 Indian and international mix of content; new sets; new style and loads of additional pizzaz, the release states.

Zee Music is organising a party this evening to celebrate the relaunch. Abhijeet, Babul Supriyo, Vikas Bhalla, Vaishali Samant and Shankar Sawahney will perform in the party.

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