Television

Sony to take Star head on with major acquisitions

NEW DELHI: Sony Entertainment Television India (SET) is all set to take the fight into the den of No. 1 Star Plus, with big ticket programming, movies and innovative marketing strategies.

"By next year, we would be very close to competition and giving them a run for their money," a confident SET India CEO Kunal Dasgupta said here today without naming Star Plus, which is the No. 1 Hindi entertainment channel by a long way.



In this regard, SET India is going on an acquisition spree of big ticket programming, which includes Hindi blockbuster movies too. "We have acquired the rights for Saathiya and are in close contention for getting the rights of the season's biggest hit, Koi ....Mil Gaya,," Dasgupta said. 

The Rakesh Roshan-directed Koi ....Mil Gaya --- a film where Spielberg's ET meets Tom Hanks' Forrest Gump --- once again established the charisma of son Hrithik Roshan in the Hindi film world and has been declared a big success in a hit-starved industry. 



However, Dasgupta was not forthcoming on the money spent on new programming and film acquisitions. Still, industry insiders said a huge amount of money is being spent. For example, the set of Sony's Jassi Jaissi Koi Nahin itself costs around Rs 13 million. 

Apart from movies, there are some new serials and shows too that SET would unveil over a period of time like a weekend soap from the Balaji Telefilms stable. The new shows are likely to be put on air by November. However, Dasgupta ruled out any kitchen-politics serials saying, "Our research shows that people don't like such serials and shows any more and are looking for something new and innovative." 

Sony, the flagship entertainment channel in the SET stable, has also claimed a 36 per cent growth in prime time viewing in the second quarter of this year beginning 31 March. According to SET India executive vice-president Sunil Lulla, Sony has also outperformed in core audience in SEC ABC category.



Though part of this strategy owes its genesis to the conditional access system, which looks like it will turn out to be stillborn with the Central government balking on the issue under political pressure. "All these big programming had been lined up because of the announced introduction of CAS from 1 September in a bid too woo viewers to the channel," Dasgupta admitted, adding that this was why their next big show, Jassi Jaissi Koi Nahin is debuting on 1 September, coinciding with the CAS rollout.

Dasgupta said that every channel had been preparing for CAS and the aftermath, even though there were uncertainties surrounding it, and now that it has been called off in Delhi and looks a non-starter in Mumbai, the CAS-related programmes would anyway have to be aired.

"We had held back a lot of new programmes for airing after the CAS rollout," Dasgupta said frankly, adding his personal view was that CAS did not look like it was happening till the next general elections in the country late next year. The SET India CEO would like to add some more channels to the Sony bouquet like a kid's channel. But music doesn't seem to be high on the priority list as also news channels. Asked on NDTV, Dasgupta felt that within six months' time, NDTV would have to decide whether to remain free to air news channels or turn pay.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/26/TNA.jpg?itok=rhthsXVE
Sony & Impact to produce maiden wrestling show in Mumbai

MUMBAI: Sony Pictures Networks India (SPN) and IMPACT Wrestling will, for the first time in professional wrestling history, produce the North American-based wrestling promotion show in the bustling city of Mumbai. Episodes of the highly engaging sport which are usually shot in the Northern...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/26/IIFA.jpg?itok=spnmoMXV
IIFA announces technical winners, ADHM & Pink lead

MUMBAI: The International Indian Film Academy announced the list of winners in the Technical categories of India’s most prominent awards celebration that honors the very best of Indian Cinema with the highest level of achievement seen through the glamorous IIFA statuette. Set to be held at the...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/26/Shubhas-02-Story.jpg?itok=qjtiOE8S
Print business demerger: Zee Media awaits National Company Law Tribunal approval

MUMBAI: Essel group company Zee Media Corp had got shareholder approval earlier this year to demerge its print media business which includes its newspaper DNA into Diligent Media Corp Ltd (DMCL) and merge two other firms - Mediavest India Pvt Ltd and Pri-Media Services Pvt into - DMCL. The...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/26/Arnab-Goswami.jpg?itok=9issj7zi
India Today gives its POV on Republic TV writ petition

MUMBAI: TV Today which runs a clutch of channels, including the English language news channel India Today, announced that it has withdrawn its petition in the Delhi high court against the Arnab Goswami-led Republic TV.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/26/MK_Anand-Times_Now.jpg?itok=I2IKHtJC
Sad that man of such stature stole Times IPs: BCCL

MUMBAI: The Delhi High Court has issued a notice to former Times Now editor Arnab Goswami (Republic TV founder and editor) for breach of employment contract and the misuse of intellectual property of Times Now. Times Now MD and CEO MK Anand said that the management had discovered the thefts only...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/26/Namit%20Malhotra.jpg?itok=kCFdO9_c
Prime Focus turns around

BENGALURU: Prime Focus Limited (PFL) has reported robust financial performance, including consolidated profit after tax (PAT) for the period ended 31 March 2017 (quarter – Q4-17 and current quarter, current fiscal; year FY-17 and current year) as compared to the corresponding year ago periods – Q4-...

Television TV Shows Animation
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/25/republic.jpg?itok=o0PjOXHF
HC rejects TV Today plea against publishing Republic TV's ratings

The high court on Thursday evening rejected TV Today's plea against Republic TV, channel sources told indiantelevision.com.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/25/Guest-Coloum-Story.jpg?itok=a9rnMijr
GUEST COLUMN: Is The Current News Dumbing Us Down?

“Sonu Nigam Quits Twitter!!”flashed on my TV screen today morning. We obviously thought this was worthy of coverage at a national level, because the ‘breaking news’ kept playing in loop for a considerable period of time. 

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/25/Republic-02-Story.jpg?itok=O83ztOyx
Republic TV continues to lead English News genre in week after debut

Republic TV claims to have cornered a viewership of 49 per cent for week 20 of 2017 (Saturday 13 May 2017 to Friday 19 May 2017) on its channel.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories