Television

SET plans novel use of STBs

NEW DELHI: With the conditional access system (CAS) gone for a six at least in Delhi and Mumbai, Sony Entertainment TV (SET) India is looking at offering special packages of programmes and services to those subscribers who already have set-top boxes (STBs). This will be in association with multi-system operators (MSOs).

Pointing out that this is the best time for the industry to "move the boxes" in a market-friendly manner, SET India CEO Kunal Dasgupta today said, "We are looking at the business opportunity of supplying content on demand to subscribers through STBs, now that the uncertainty over CAS has almost been removed." Dagupta was interacting with journalists on the sidelines of a press conference here to announce the launch of Jassi Jaissi Koi Nahin.

Dasgupta was of the opinion that the broadcasters, MSOs and other stakeholders can come together at this time to take advantage of the situation. He said some boxes have been seeded in the market, in anticipation of CAS. His plan can now be leveraged to "move the boxes in the market faster".

Dasgupta also confirmed that Sony would be part of Zee Group Cable arm Siti Cable's headend in the sky (HITS) plan for CAS delivery as well as Zee's direct-to-home (DTH) programme.

His comments are pertinent in the light of the strong assertion made yesterday by Discovery-SET India president Shantanu Aditya refuting a report on indiantelevision.com that the "Monopolies and Restrictive Trade Practices Commission (MRTPC) had directed Star, Sony and ESPN Star Sports to provide signals to the Zee-promoted HITS platform till the next hearing, which is scheduled for 10 September."

With Dasgupta's confirmation that SET would be on the HITS platform, the question of the MRTPC issuing a directive becomes superfluous.

Coming back to the subject of supplying content to subscribers through STBs, though SET hasn't opened up talks with other broadcasters on this, Dasgupta feels that his company would start work on this plan as soon as possible, probably "as soon as next week".

As an illustration, Dasgupta cited Sony's acquisition of telecast rights of the blockbuster Hindi movie Saathiya, starring Vivek Oberoi and Rani Mukherjee. "Ideally I would like to premier Saathiya as part of this special package over cable for those subscribers who would like to pay to watch this film through their STBs. Later the movie can also be shown on Max or Sony," he explained.

The special packages of programmes and services that SET India is looking at include movie package, classic music concerts like those of Lata Mangeshkar, sports, and even gaming solutions and music for downloading from the digital cable head-end servers.

"The box, in the absence of CAS, would sit idle. So why not make use of them to provide suck packages and services. I am also looking at introducing gaming packages and this is the way to move the (boxes) market," Dasgupta said.

He opined that the gaming packages can be sourced from SET India's parent company Sony, which is a big player in the computer gaming sector worldwide with the likes of Playstation series.

According to Dasgupta, SET India can be ready with such special packages and services "within three months" as Sony is already in the process of digitalising its content.

Meanwhile, Dasgupta feels that with the Shiv Sena staunchly opposed to CAS in Mumbai, addressability issue now would get deferred to after the general elections late next year.

Also Read:

MRTPC directs Star, Sony, ESS to join HITS?

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/cc.jpg?itok=vyxpkA3V
Comedy Central sets pace for ultimate celebration with over 100 hours of non-stop FRIENDS ultra marathon for its 6th birthday

Birthdays and New Years are great occasions to make resolutions for participating in marathons. However, this is one marathon which calls for hanging up your running shoes and grabbing the best spot in front of the telly with a bowl of munchies to keep you going because, for the first time ever in...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/usports.jpg?itok=kTmil1B-
U Sports launches India's first ever Multi-Platform Multi-Game E-Sports Championship - U Cypher with MTV

The Indian E-Sports scenario is all set for a major revamp as U Sports, one of India’s biggest sports business companies in association with India’s No. 1 Youth Brand, MTV, announces the premiere of their all new month-long championship, U Cypher with MTV. Premiering today, on 19th January, the...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/dth.jpg?itok=SKeBAh70
TV ownership increased by 14% in 2017: IRS

After a gap of four years, the Indian Readership Survey (IRS), which documents the growth of the media industry, has been released for 2017. The survey methodology was criticised in 2014 and, therefore, was halted for an upgrade. This time, the sample size has been increased by 34 per cent to 3.2...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/challenge.jpg?itok=evdSw-BZ
CNN-News18 launches 'If I Were FM Challenge'

As part of its Budget programming, CNN-News18 is launching the ‘If I were FM Challenge’. The campaign will encourage viewers to contribute their suggestions for the Union Budget. The channel will run an extensive on-air campaign to promote the same.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/BBC.jpg?itok=JOGTF9zH
BBC World News to Broadcast 'China's Chat Girls'

Lele Tao is an internet superstar in China’s $3 billion dollar ‘live streaming’ industry. With more than a million fans she can earn thousands of dollars a day singing, dancing, flirting, or often just chatting into her webcam. Fans buy her virtual gifts which she redeems for cash. In return she...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/anupam.jpg?itok=fMDsUqO6
PKL season 6 and 7 dates announced

The second most watched domestic league in India, Vivo Pro Kabaddi League owned by Mashal Sports and Star India announced the dates of sixth and seventh season.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/star-bharat.jpg?itok=kT6YtkU0
Star Bharat leads Hindi GEC (U+R) in week 2 of BARC ratings

MUMBAI: Star Bharat emerged as the leader in the Hindi GEC (U+R) genre dethroning Zee Anmol according to Broadcast Audience Research Council (BARC) all India data for week 2 of 2018.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/aaj-tak-barc.jpg?itok=4sc6BHYP
BARC week 2: Aaj Tak leads Hindi News in all three markets

MUMBAI: Republic TV continues its leading streak in the second week of the year as well in BARC All India ratings. News Nation stays in the top five chart in week 2 of 2018 in Hindi News Rural market. Aaj Tak tops the chart again in Hindi News Urban market.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/karan-bajaj.jpg?itok=jxlg_oWY
Dsport acquires India rights of tri-nation tournament in SL

Discovery’s sports channel Dsport has acquired the exclusive India broadcast rights of Nidahas Trophy 2018, a tri-nation international T20 tournament involving India, Sri Lanka and Bangladesh. The transaction was facilitated by Lagardère Sports, the global marketing consultant of Sri Lanka Cricket...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories