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The ministry has released 25*4 col cms ads in all the major newspapers
in Mumbai. The copy says "from 1 September 2003, every cable
operator will transmit/re-transmit every pay channel through a set
top box (STB) in the areas of metro city of Mumbai. Introduction
of CAS will protect viewers from arbitrary and frequent hikes, as
was being observed earlier with the monthly subscription rates."
The ad says that no STB will be required to watch free-to-air channels
as these channels will be received in the manner signals are received
in the pre-CAS era. It also adds that FTA channels will be receivable
within a maximum price of Rs 72 plus taxes.
The ad urges viewers to demand the details of the pay TV prices
and schemes for STBs from their cable operators. It also counsels
the viewers that STBs will give them a choice of viewing a pay channel
so that they choose the channel they wish to watch after knowing
its price. "The STB will empower you to shut out the content
that you don not wish your family to watch," it informs viewers.
The ad also gives the following contact details of MSO Helplines:
* SitiCable - 56936343 www.info@galaxy.com
* INCableNet - 1-600-223456 www.incablenet.com
* Hathway - 22885866 www.hathway.net
The Greater Mumbai municipal council areas that have been specified
in the notification include:
the area to the west of the mainline of central railway between
Chhatrapati Shivaji Terminus (CST) and Sion railway station; the
area from Navy Nagar in the south of Mumbai to CST railway station
in the north including Ballard Estate, Colaba, RC Church, World
Trade Centre, Nariman Point, Cuffe Parade, Bombay Stock Exchange
area, Fort, Fountain, Horniman Circle, Prince of Wales museum, Reserve
Bank of India, Churchgate, Shahid Bhagat Singh road, Town Hall,
Madam Cama Road, Veer Nariman road, Mahatma Gandhi road, Dr Dadabhai
Nauroji road, Marine Lines, Charni Road, Kalbadevi, Thakurdwar,
Girgaum, Walkeshwar, Napean sea Road, Cumbala Hill, Malabar Hill,
Grant Road, Khetwadi, Breach Candy, Peddar road, Haji Ali, Mahalaxmi,
Worli, Tardeo, Altamount road, Dr Dadasaheb Bhadkamkar road, Sardar
Vallabhai Patel road, Saat Raasta, Lala Lajpatrai road, Mahalaxmi
Race Course road, Dr Annie Besant, NM Joshi, Gokhale road, Dr Moses
road, Prabhadevi, Dadar (west), Shivaji Park, Cadell road, Lady
Jamshedji road, Sitladevi road, Mahim, general Arunkumar Vidya marg;
the Sion-Bandra Link road and Mahim causeway on the northern side.
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