Chiseen's deal with MTV Asia for 'Crazy Show'

HONG KONG: Production company Deansee Entertainment under its newly-formed Chiseen label has signed a distribution deal with MTV Networks Asia.

Chiseen will produce the stunt and prank-related content for the show, MTV Whatever Things, which MTV Networks will license and distribute for an initial period of 18 months beginning at the end of August.

Set in Asia's vast urban landscape, the show exposes the odd, risque, shocking and humorous elements of street and pop culture. By closely examining its intricacies in a deliberately haphazard style, Chiseen's blend of physical stunts, celebrity pranks, provocative journalism and pure-situational randomness will be a new experience for Asian audiences.

MTV Asia's senior VP David Flack was quoted in an official release saying, "MTV has found the perfect partner in Chiseen. With our commitment to bring our youth audience unique humour-based programming that they can relate to, and Chiseen's commitment to pushing the boundaries of television as we know it, look out for a show that will put a smile on the faces of young people across Asia."

The show will air on eight MTV networks throughout Asia. The estimated audience reach of the show is 170 million households. A recent prank involving a man-dressed-as-a-gorilla stealing bananas from a fruit stand and the subsequent attack by the 80-year-old shopkeeper who thought the ape was a ghost, started a media frenzy in many local and international newspapers, snatching the entire front page of Apple Daily news.

Deansee Entertainment's credits include Tai Tai which was nominated for Best Short Film at the 2002 Cannes Film Festival. It also made The Wedding Race a 12-episode reality adventure game show produced in Australia that achieved China distribution covering a potential 750 million viewers.

Chiseen is popular Chinese slang for crazy. The Chiseen experience, borne out of an individual's search for identity, has emerged as a new brand celebrating the underground and obscure elements of Asian urban pop culture. The label's popular website showcases running content from Asia.

Latest Reads
Know your karma on IBN7 with 'Karm Path'

In an attempt to give its viewers a refreshing start of the day, IBN7 is launching a new show titled Karm Path. Starting 27 October, the show will predict what the day holds. The show is a differentiator in its own genre as it connotes the supremacy of deeds over destiny.

Television TV Channels News Broadcasting
Big Ganga available on Tata Sky now

Big Ganga has strengthened its distribution with DTH service provider Tata Sky.

Television TV Channels Regional
TV is story-teller's new novel; audience is Bharat, not India: Star's Banerjee

MUMBAI: Since five to six years, television has become the talking point. Th series such as 'Breaking Bad' to Transparent to Narcos to 'Game of Thrones' to 24, and now POW (Prisoners of Wars) has changed the experience of television viewing.

Television TV Channels GECs
Star World to air 1-5 of 'Homeland'

Star World and Star World HD is all geared up to air the pulse-pounding action series 'Homeland.' The show tackles geopolitical moral conundrums of our current world. It has recently unveiled the teaser for the upcoming season 6 shows how Carrie Mathison will circumvent around another international...

Television TV Channels English Entertainment
Share all World Cup, T-20 feeds with Prasar Bharati, rights holder told

The telecast of all official one-day and Twenty-20 matches played by the Indian Men’s Cricket Team will henceforth have to be shared by the rights holder with the public broadcaster Prasar Bharati under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act 2007.

Television TV Channels Terrestrial
Saregama returns to film music acquisition with Pen pact

Saregama India has inked a two-movie deal with Pen Movies. With this agreement, Saregama has acquired the music rights of upcoming Bollywood releases of Pen which includes Kahaani 2 -- Durga Rani Singh, featuring Vidya Balan and Arjun Rampal.Kahaani 2 is slated for a release on 2 December.

Television TV Channels Music and Youth
Q2-17: Zeel numbers, PAT up on higher Ad and Subscription revenue

The Subhash Chandra led content and broadcast player Zee Entertainment Enterprises Limited (Zeel) reported a 23 per cent hike in consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding quarter of the previous year.

Television TV Channels GECs
Best Deal TV appoints Hari Trivedi as COO

MUMBAI: Best Deal TV has appointed Hari Trivedi as the chief operating officer with immediate effect. Based in Mumbai, Trivedi will be responsible for overall sales and marketing. He would also be initializing lowest price offers and deals on Best Deal TV.

Television TV Channels People
Disney announces successor of MD Siddharth Roy-Kapur

MUMBAI: Walt Disney International has announced the successor to its former managing director Siddharth Roy-Kapur. As a second stint with the organization, Mahesh Samat has made a comeback and will lead The Walt Disney Company India as the managing director. He will pursue his new responsibility...

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories