|
Chiseen will produce the stunt and prank-related content for the
show, MTV Whatever Things, which MTV Networks will license
and distribute for an initial period of 18 months beginning at the
end of August.
Set in Asia's vast urban landscape, the show exposes the odd, risque,
shocking and humorous elements of street and pop culture. By closely
examining its intricacies in a deliberately haphazard style, Chiseen's
blend of physical stunts, celebrity pranks, provocative journalism
and pure-situational randomness will be a new experience for Asian
audiences.
MTV Asia's senior VP David Flack was quoted in an official release
saying, "MTV has found the perfect partner in Chiseen. With our
commitment to bring our youth audience unique humour-based programming
that they can relate to, and Chiseen's commitment to pushing the
boundaries of television as we know it, look out for a show that
will put a smile on the faces of young people across Asia."
The show will air on eight MTV networks throughout Asia. The estimated
audience reach of the show is 170 million households. A recent prank
involving a man-dressed-as-a-gorilla stealing bananas from a fruit
stand and the subsequent attack by the 80-year-old shopkeeper who
thought the ape was a ghost, started a media frenzy in many local
and international newspapers, snatching the entire front page of
Apple Daily news.
Deansee Entertainment's credits include Tai Tai which was
nominated for Best Short Film at the 2002 Cannes Film Festival.
It also made The Wedding Race a 12-episode reality adventure
game show produced in Australia that achieved China distribution
covering a potential 750 million viewers.
Chiseen is popular Chinese slang for crazy. The Chiseen experience,
borne out of an individual's search for identity, has emerged as
a new brand celebrating the underground and obscure elements of
Asian urban pop culture. The label's popular website showcases running
content from Asia.
|