'Naam Gum Jaayega' to exit after 28 August

MUMBAI: Another big ticket Sony show bites the dust. Naam Gum Jaayega, launched two months ago amid much fanfare by the channel, will air its last episode on 28 August. Killed abruptly, the Shobhna Desai production was supposed to be one of the major launches on the channel this year.

An innovative theme about changelings belonging to different religions whose families discover the swap 20 years later, the concept initially broached sensitive communal feelings. The channel dropped the communal angle when it did not find favour with audiences and shifted focus on to the romantic liaisons of the protagonists. That track did not work either, admits Sony's online programming head Anupama Mandloi.

With the TRPs of NGJ keeping the show out of the top 100 shows on satellite channels in the country as well as the top shows of Sony, the channel has decided to kill it in infancy. Sony did this earlier this year with Balaji Telefilms' Kahaani Terri Merri replacing another Balaji show Kutumb. Ektaa Kapoor's TV take on the film Devdas however, did not set the ratings on fire. KTM was dropped and NGJ brought in its place. Now NGJ makes way for Jassi Jaissa Koi Nahin, an Indianised version of Yo Soy Betty La Fea, the Latin American show that has captivated a reported 80 million viewers in 25 countries.

Sony had got NGJ lead protagonists Shilpa Kadam and Gauri Pradhan to sign a year long exclusivity contract, which will now be utilised on some other programming, says Mandloi.

In April, SET India executive vice president Sunil Lulla, when queried as to whether the show would be given an extended run unlike the fate that befell two earlier attempts at being different Dhadkan (a medical drama) and Hubahu (about twins switching identities), had said the series was planned with an extended duration in mind. Careful background work had gone into the creation of the show keeping all issues in mind, he had said at the time. Today, he maintained that keeping up with the competition had caused the closure of NGJ.

While KTM launched on 20 January and ended on 15 May, NGJ started on 19 May and had a run of 60 episodes. Jassi, according to director Tony Singh, will have a run of over 300 episodes. "The series has a set script and hence a finite number of episodes - it should not go on for over a year and a half," he says.

It is to be hoped that Jassi completes its run as per the current plan. This continuing chop and change must be leaving the viewers rather confused.

Latest Reads
Zee Tamil strengthens its weekend programming

MUMBAI: Zee Tamil, the tamil general entertainment channel of ZEEL, recently announced its decision to spruce up its fiction bands for weekends.

Television TV Channels Regional
Times Television Network elevates Nivedita Oak to DGM

Times Television Network (TTN) has elevated Nivedita Oak to deputy general manager - influence. Earlier, Oak was the regional head for Zoom, FCT and branded content. She has been working with the Times Network for the last 11 years.

Television TV Channels People
History TV18 to release third film in ‘Special Operations India' series

History TV18, a pan-Indian television channel, is to create a documentary on counter-terrorist operation at Pathankot air base named Special Operations India: Pathankot. This one-hour documentary will be aired on June 25 at 9 pm.

Television TV Channels Factual & Documentary
CNBC-TV18 successfully concludes the 8th edition of the ‘India Healthcare and Wellness Awards 2018’

NBC-TV18, India’s leading English business news channel along with ICICI Lombard hosted the 8th edition of the ‘Indian Healthcare and Wellness Awards 2018’ at The Grand Hyatt, Mumbai.

Television TV Channels News Broadcasting
MN+ to air Indian Television premier of ‘Tulip Fever’

MN+, the Gold Class of Hollywood Movies from the Times Network, brings to the viewers, for the first time on Indian television, the celebrated romantic historical saga– ‘Tulip Fever’. The movie will premiere on Sunday, 24th June at 1 pm and 9pm on MN+.

Television TV Channels English Entertainment
Sony Music acquires the music rights for 2018’s much awaited sports drama film ‘SOORMA’

Global music giant, Sony Music has acquired the music rights for Soorma – the greatest comeback story of the hockey legend Sandeep Singh.

Television TV Channels Music and Youth
Epic and Rupa publications announce the umeed india book on the occasion of international olympic day

EPIC TV - India’s only Hindi language, Indian Infotainment channel celebrates International Olympic Day with an exclusive unveiling of the first look of the Umeed India book published by Rupa Publications and based on its popular series, of the same name hosted by ace cricketer Virender Sehwag.

Television TV Channels Factual & Documentary
Iconic series Blue Planet II set for Indian TV premiere on Sony BBC Earth after a successful theatrical run

All eyes on TV as India’s #1 factual entertainment channel, Sony BBC Earth, premieres the world-renowned, path breaking and breath-taking series Blue Planet II for the Indian audience on June 25th at 9 pm.

Television TV Channels News Broadcasting
FOX Life celebrates a perfect celebrity mismatch in Great Escape’s new season

He’s rugged, she’s delicate. He’s adventurous, and she is spiritual. They are two friends who, at a distance, might seem like polar opposites. But get closer and you are sure to be surprised. FOX Life, India’s favorite premium lifestyle channel,

Television TV Channels Factual & Documentary

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories