Siti offers 50% revenue sharing deal to One Alliance

NEW DELHI: Even as the channels distributed by One Alliance, a joint venture between Discovery India and Sony Entertainment TV India, continue to be off prime bands on Siti Cable networks, the latter has offered to One Alliance, fresh revenue sharing deals to join the headend in the sky (HITS) project.

According to sources in Zee Telefilms, the parent company of Siti Cable, the new commercial deal offer was sent yesterday. The deal offers One Alliance around 50 per cent of the revenue that the Sony, Discovery and HBO channels mop up at present as subscription revenue once they come on to the HITS platform.

The sources said that talks would be opened on similar lines with ESPN-Star Sports shortly.

The One Alliance channels, comprising Sony, AXN, SET Max, HBO, Discovery and Animal Planet, had been taken off the prime band on Siti Cable networks in various cities, including the metros of Delhi and Mumbai, owing to differences on the HITS project and Sony's apprehensions on joining the platform promoted by Zee Telefilms' cable arm.

One Alliance president Shantonu Aditya, however, pointed out that there was more than just commercial issues to be resolved. Aditya said, "We have asked them (Siti) for certain technical and legal clarifications regarding their HITS plan, for which we are still awaiting a response. It is only after this that the commercial aspects can be discussed."

With the 1 September deadline for the first phase area-wise rollout of conditional access system almost round the corner, Siti Cable is aggressively pushing its HITS project through which it's implementing addressability in Indian cable homes in a digital format. The HITS project is being marketed under the brand name Galaxzee.

One Alliance apart, even Star India has not yet agreed to join the Zee-promoted HITS platform citing reservations on 'turning around' of channels from India after they are downlinked at Zee's master control room for CAS encryption, which would amount to uplinking from India, according to Star.

Star India CEO Peter Mukerjea had gone on record on 14 August after a meeting of the CAS implementation panel saying that Star and Sony channels had not yet agreed to join Zee's HITS platform. The repartee from Mukerjea came after Zee Telefilms vice-chairman Jawahar Goel, standing in for his elder brother Subhash Chandra, had reiterated during the meeting that Siti cable would offer all pay channels for Rs 128 when CAS is rolled out.

Meanwhile, yesterday Zee also started the test signals of its KU-band television transmission through which a direct-to-home (DTH) service would be provided under the brand name Dish TV. Zee had said that it would ideally like to launch its DTH service along with CAS on 1 September.

Latest Reads
Cosmos-Maya’s next international co-production is a spin-off series of the much talked about 3D Animation feature film Leo da Vinci: Mission Mona Lisa

is another high quality 3D animation international co-production - a spin-off series based on the recently released film Leo da Vinci: Mission Mona Lisa.

Television TV Channels Kids
EPIC TV & Penguin Present The Third Book Of The Devlok With Devdutt Pattanaik Series

Where did the name Radha come from? When did Christianity first come to India? What is the connection between sanskar and dharma? After the enormous success of the first two books in the ‘Devlok with Devdutt Pattanaik’ series, India’s favourite mythologist, Devdutt Pattanaik, is back with a third...

Television TV Channels Factual & Documentary
Banijay Asia and Salman Khan TV collaborates to create content for digital and tv

World’s largest independent content creation group, Banijay Group recently entered Indian & South East Asian market under the guidance of Deepak Dhar with an aim to produce content across genres. Banijay Asia &SK TV, which was launched few years back, come together to create novel and...

Television TV Channels GECs
DSport reaches 110 mn households in a year

DSport, the sports TV channel by Discovery Communications, has achieved the milestone of reaching 110 million households in India. The channel was launched on 6 February 2017 and achieved the milestone within one year of operations in India and has expanded its distribution across all DTH and...

Television TV Channels Sports
Star Suvarna to telecast 'Kannadada Kotyadhipati 2018' the Kannada version of 'Who wants to be a Millionaire' as part of its revamp

May 21, 2018: The third season of Kannadada Kotyadhipati, the Kannada version of ‘Who wants to be a Millionaire’, which sets the stage for a revamps of Star Suvarna, the Kannada GEC channel of Star Network will premiere in June’18. Since January 2018, the channel has gained viewership share in...

Television TV Channels Regional
Republic Network partners with CAF India to nurture the Culture of Giving amongst Indians as part of its first year celebration.

Republic TV, India’s number 1 English news channel for non-stop 53 weeks is celebrating its milestone first year anniversary in a unique and special way. Republic TV has partnered with Charities Aid Foundation (CAF) India, a not for profit organisation to fuel and accelerate the spirit of giving...

Television TV Channels News Broadcasting
Star spending up to Rs 2 cr on production per IPL match

MUMBAI: After having bought rights for almost all important sporting properties in India, Star India had the massive task to ensure that it sets a new benchmark for cricket. In February, it won the audio-visual production rights for IPL 2018, making it the first time that a broadcaster is...

Television TV Channels Sports
Watch Rani Mukerji’s ‘Dadasaheb Phalke Excellence Award’ winning performance in ‘Hichki’ only on Sony MAX

After garnering success at the box office and a heart-warming response from the audience, the Rani Mukerji starrer ‘Hichki’ is all set for its Worldwide Television Premiere only on Sony Pictures Networks’ number 1 Hindi movie channel, Sony MAX on Saturday, 26th March at 9pm. Directed by Siddharth...

Television TV Channels Movie Channels
World Television Premiere of Raid on Star Gold

This May, Star Gold to bring the World Television Premiere of Raid. Touted as first Bollywood project to be based on an Income Tax raid, this Ajay Devgn starrer hit will be showcased on 27th May 2018, Sunday at 1 PM on Star Gold.

Television TV Channels Movie Channels

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories