Siti offers 50% revenue sharing deal to One Alliance

NEW DELHI: Even as the channels distributed by One Alliance, a joint venture between Discovery India and Sony Entertainment TV India, continue to be off prime bands on Siti Cable networks, the latter has offered to One Alliance, fresh revenue sharing deals to join the headend in the sky (HITS) project.

According to sources in Zee Telefilms, the parent company of Siti Cable, the new commercial deal offer was sent yesterday. The deal offers One Alliance around 50 per cent of the revenue that the Sony, Discovery and HBO channels mop up at present as subscription revenue once they come on to the HITS platform.

The sources said that talks would be opened on similar lines with ESPN-Star Sports shortly.

The One Alliance channels, comprising Sony, AXN, SET Max, HBO, Discovery and Animal Planet, had been taken off the prime band on Siti Cable networks in various cities, including the metros of Delhi and Mumbai, owing to differences on the HITS project and Sony's apprehensions on joining the platform promoted by Zee Telefilms' cable arm.

One Alliance president Shantonu Aditya, however, pointed out that there was more than just commercial issues to be resolved. Aditya said, "We have asked them (Siti) for certain technical and legal clarifications regarding their HITS plan, for which we are still awaiting a response. It is only after this that the commercial aspects can be discussed."

With the 1 September deadline for the first phase area-wise rollout of conditional access system almost round the corner, Siti Cable is aggressively pushing its HITS project through which it's implementing addressability in Indian cable homes in a digital format. The HITS project is being marketed under the brand name Galaxzee.

One Alliance apart, even Star India has not yet agreed to join the Zee-promoted HITS platform citing reservations on 'turning around' of channels from India after they are downlinked at Zee's master control room for CAS encryption, which would amount to uplinking from India, according to Star.

Star India CEO Peter Mukerjea had gone on record on 14 August after a meeting of the CAS implementation panel saying that Star and Sony channels had not yet agreed to join Zee's HITS platform. The repartee from Mukerjea came after Zee Telefilms vice-chairman Jawahar Goel, standing in for his elder brother Subhash Chandra, had reiterated during the meeting that Siti cable would offer all pay channels for Rs 128 when CAS is rolled out.

Meanwhile, yesterday Zee also started the test signals of its KU-band television transmission through which a direct-to-home (DTH) service would be provided under the brand name Dish TV. Zee had said that it would ideally like to launch its DTH service along with CAS on 1 September.

Latest Reads
Relive the Golden days with Shemaroo Entertainment’s “Friday Rewind with RJ Adaa”

Consumers are in for a treat as Shemaroo Entertainment has lined up a new series in association with Adaa, consisting of famous Bollywood songs.

Television TV Channels Music and Youth
Eros International’s Marathi superhit Boyz 2 shines at the box office collecting Rs. 13 crores within 10 days of release

Eros International Media Ltd, a leading global company in the Indian film entertainment industry, has announced a very successful performance of its Marathi release Boyz 2 which has collected Rs. 13 crores within 10 days of its release on 5th October.

Television TV Channels Music and Youth
Network18 reports improved numbers for Q2 FY19

Mukesh Dhirubhai Ambani’s media arm, Network18, reported improved numbers for the quarter ended 30 September 2018 (Q2 2019, quarter under review) as compared to the corresponding year ago quarter Q2 2018). The company reported 9 per cent y-o-y growth in consolidated revenue for Q2 2019 at Rs 1,237...

Television TV Channels GECs
ZMCL reports more than quadruple profit for second quarter

The company’s consolidated operating revenue increased 35.5 per cent y-o-y in Q2 2019 at Rs 168.66 crore as compared to Rs 124.51 crore in the year ago quarter. Total income increased 34.7 per cent y-o-y in Q2 2019 to Rs 170.66 crore from Rs 126.71 crore in Q2 2018.

Television TV Channels News Broadcasting
Eros Now Partners with Celcom; Consolidates Distribution in Malaysia

Eros International Plc (NYSE: EROS) (“Eros”), a leading global company in the Indian film entertainment industry, announced today that Eros Now, its digital over-the-top distribution service

Television TV Channels Music and Youth
TV Today Network subsidiary receives IT demand notices

TV Today Network Limited (TVTN) has informed the bourses that its wholly owned non-material subsidiary India Today Online Private Limited (ITOPL) has received separate demand notices from the Income Tax department.

Television TV Channels News Broadcasting
BBC Studios India and Mindshare’s I Can You Can wins two Silvers - Best Branded Content and Best Media Strategy at the Emvies 2018

BBC Studios India and Mindshare, India’s largest media agency, announced that it has won two Silvers at EMVIES 2018

Television TV Channels News Broadcasting
NDTV launches India’s first mobile-only portrait live channel

New Delhi Television Ltd (NDTV) has launched India’s first mobile-only vertical live channel with the name NDTV HOP Live. India has nearly 432 million internet users and this number is growing at a rate of 4-8 per cent, according to Deloitte’s Technology, Media and Telecommunication (TMT)...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories