Siti offers 50% revenue sharing deal to One Alliance

NEW DELHI: Even as the channels distributed by One Alliance, a joint venture between Discovery India and Sony Entertainment TV India, continue to be off prime bands on Siti Cable networks, the latter has offered to One Alliance, fresh revenue sharing deals to join the headend in the sky (HITS) project.

According to sources in Zee Telefilms, the parent company of Siti Cable, the new commercial deal offer was sent yesterday. The deal offers One Alliance around 50 per cent of the revenue that the Sony, Discovery and HBO channels mop up at present as subscription revenue once they come on to the HITS platform.

The sources said that talks would be opened on similar lines with ESPN-Star Sports shortly.

The One Alliance channels, comprising Sony, AXN, SET Max, HBO, Discovery and Animal Planet, had been taken off the prime band on Siti Cable networks in various cities, including the metros of Delhi and Mumbai, owing to differences on the HITS project and Sony's apprehensions on joining the platform promoted by Zee Telefilms' cable arm.

One Alliance president Shantonu Aditya, however, pointed out that there was more than just commercial issues to be resolved. Aditya said, "We have asked them (Siti) for certain technical and legal clarifications regarding their HITS plan, for which we are still awaiting a response. It is only after this that the commercial aspects can be discussed."

With the 1 September deadline for the first phase area-wise rollout of conditional access system almost round the corner, Siti Cable is aggressively pushing its HITS project through which it's implementing addressability in Indian cable homes in a digital format. The HITS project is being marketed under the brand name Galaxzee.

One Alliance apart, even Star India has not yet agreed to join the Zee-promoted HITS platform citing reservations on 'turning around' of channels from India after they are downlinked at Zee's master control room for CAS encryption, which would amount to uplinking from India, according to Star.

Star India CEO Peter Mukerjea had gone on record on 14 August after a meeting of the CAS implementation panel saying that Star and Sony channels had not yet agreed to join Zee's HITS platform. The repartee from Mukerjea came after Zee Telefilms vice-chairman Jawahar Goel, standing in for his elder brother Subhash Chandra, had reiterated during the meeting that Siti cable would offer all pay channels for Rs 128 when CAS is rolled out.

Meanwhile, yesterday Zee also started the test signals of its KU-band television transmission through which a direct-to-home (DTH) service would be provided under the brand name Dish TV. Zee had said that it would ideally like to launch its DTH service along with CAS on 1 September.

Latest Reads
Disney expected to announce 21 CF buyout tomorrow: media reports

The Mouse House is closing in on the Fox. Media reports have emerged that Disney’s bid to acquire the Murdoch-owned 21st Century Fox (21 CF Fox) group’s entertainment assets is near closure. The price being talked about is anywhere between $60 billion and $68 billion and an announcement is...

Television TV Channels News Broadcasting
World television premiere of Maragadha Naanayam on Zee Tamil

Zee Tamil announced the world television premiere of critically acclaimed Maragadha Naanayam – the fantasy-comedy-thriller film that features Aadhi Pinisetty and Nikki Galrani on Sunday, 17 December at 4:00 PM only on Zee Tamil. Written and directed by ARK Saravan, the movie is a perfect blend of...

Television TV Channels Regional
Republic TV to track real-time data for Gujarat elections

MUMBAI: Republic TV has partnered data-science company Gramener to track real-time data, along with analysis, during the Gujarat elections. According to a release sent by Republic TV, “Gramener will help enhance the visual look both on-air and on Republic’s digital platforms to present the data in...

Television TV Channels News Broadcasting
Nakul Chopra is new BARC chairman

MUMBAI: Nakul Chopra, currently president of Advertising Agencies Association of India (AAAI) and senior advisor of Publicis Communications, has been elected as the next chairman of BARC India. Chopra succeeds Viacom18 group CEO Sudhanshu Vats, who has completed his one-year tenure as chairman.

Television TV Channels Viewership
Nitin Kukreja joins iQuest

Former Star India sports head Nitin Kukreja has joined iQuest Enterprises as its chief executive officer. Kukreja had left Star in March this year. IQuest is an enterprise of Nimmagadda Prasad, the former owner of the Maa TV group, who has multiple business interests ranging from infrastructure to...

Television TV Channels Sports
Sun TV's unassailable lead continues, while Zee TV leads Hindi across genre

BENGALURU: The Sun network's flagship Tamil general entertainment channel (GEC) Sun TV continued its lead in ratings across all GECs on Indian television for week 48 of 2017 (25 November to 1 December 2017) according to Broadcast Audience Research Council (BARC) weekly ratings data

Television TV Channels GECs
Republic TV, BTVI join hands for budget coverage

MUMBAI: Republic TV, spearheaded by Arnab Goswami, and Business Television India (BTVI) have entered into an alliance for content and programming around Union Budget 2018. The Republic TV- BTVI alliance promises to offer viewers a distinctive experience.

Television TV Channels News Broadcasting
Mairu Gupta and the art of building the NBA in India

MUMBAI: For basketball fans worldwide, the US National Basketball Association (NBA) represents the mecca of the sport. But in India, the NBA has had its task cut out, what with cricket presenting a near impenetrable line of defence.

Television TV Channels Sports
CNN-News18 'Indian of the year' 2017 special Telecast on 9 and 10 December

MUMBAI: The awards night of the annual and flagship initiative of CNN-News18, ‘Indian of the Year – 2017’ will be telecasted on the 9 and 10 of December at 9:30 PM on the channel. The initiative, whichrecognizes and awards the exceptional contribution and achievements of the iconic Indian citizens...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories