|
An official release informs that the broadcasters will launch the
channel later this year. The English channel will have Mandarin
subtitles. MGM and CNBC Asia Pacific are currently exploring several
distribution opportunities in the region.
The alliance will target markets where an MGM channel is not now
seen, including China and Southeast Asia. In India, MGM has a joint
venture with Zee and is aired as a movie channel Zee MGM.
Both MGM and CNBC have complementary assets in which they both have
core competencies, says an official release. It further underscores
the success MGM and CNBC's sister company, NBC, have enjoyed working
together overseas. For instance one alliance, in which MGM distributes
NBC's prime time TV shows internationally, marries MGM's expertise
in selling films and TV shows overseas with NBC's top-rated line-up
of prime time programmes such as Will & Grace. In India this
airs on Zee MGM's sister channel Zee English.
The MGM Channel in Asia plans to present round-the-clock offerings
from MGM's celebrated 4,000-title library, including West Side
Story, Midnight Cowboy, The Birdcage, The Manchurian
Candidate.
The release states that with the launch of this MGM Channel in
alliance with CNBC Asia Pacific, MGM Networks will have in deployment
an array of satellite footprints across the globe that will allow
technical receipt of MGM Networks channels in all significant international
cable and satellite markets, including those within Europe, Latin
America, Africa, the Middle East and the Asia Pacific region.
A Reuters report indicates that MGM views the cable TV expansion
mainly as a long term strategy. CNBC Asia Pacific's channels are
available in more than 25 million homes across the Asia Pacific
region.
|