Harmony Gold takes gen-next film 'Going Down' to Mipcom

LOS ANGELES: Harmony Gold, which has been active in the production, acquisition and distribution of quality international titles since its inception, will kick off this year's Mipcom trade fair in France with Going Down, a teen-driven comedy feature film.

Going Down is an 84-minutes film by PAIA Pictures, produced by Bill Ferguson, directed by Joseph A Pineda, written by Joey Velazquez and Wade Warren and stars Jay Michael Ferguson, Joshua Blake, Christine Lakin, Hope Riley, Ed Begley Jr, Renée Estevez and Dennis Haskins.

The film is about a blowout party with two buddies, who realize that no matter what they do or how much they scheme, they are well on their way to 'going down' for the last count.

According to an official release, while Harmony has recently acquired the fast-paced film, it still continues its mandate to acquire and distribute globally appealing long-form programming. Holding international theatrical rights, as well as worldwide rights to broadcast, pay-per-view and video distribution, Going Down is a benchmark in Harmony Gold's efforts to deliver product in multiple formats on a global scale.

The release quoted Harmony Gold's vice president of sales and acquisitions, Melissa Wohl, as saying, "Going Down is an example of the type of property that Harmony Gold is looking for: independent, genre films that have a definite audience. The film is sure to attract worldwide filmgoers, will work in various viewing genres and will generate multiple revenue streams, all of which are key in fulfilling our prime objectives."

Starting mid-October, Going Down will begin its 31-city domestic release, mostly in college towns. According to Wohl, "'In addition to American Pie, Going Down has the same comedic appeal found in Risky Business and Fast Times at Ridgemont High. The film has that same youthful allure that has made these films huge successes worldwide and we are confident that we're bringing the next generation of this genre to Mipcom."

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