Television

GRB Ent. to offer 100 hrs of programming at MIPCOM

CALIFORNIA: GRB Entertainment has anounced an extensive content lineup at the trade fair MIPCOM 2003. The event takes place from 10-14 October this year in Cannes, France.

The company has stated that its shows offer broad audience appeal throughout the international marketplace.

The company is offering over 100 hours of programming, as well as a diverse list of formats. The company's international senior VP Gavin Reardon has been quoted in an official release saying, "In today's competitive marketplace we must be ahead of the curve to find and deliver the next big thing! We have done that with Next Action Star and we are doing it again with the rest of our formats. We have created an array of programmes produced to attract the audience our international partners want to reach."

Formed 16 years ago, GRB Entertainment claims to be one of the world?s leading producers and distributors of non fiction programmes. The company produces 75 hours per year of prime time programming for the US and international television markets.

Leading this year's offerings is GRB's Next Action Star. On the reality front, GRB is also offering two seasons of The Surreal Life . The show brings together a diverse group of American celebrities who move in together and share a fun and funky house in the Hollywood Hills for ten days. Another product Outdoor Outtakes which consists of 13 half hour episodes gives an entirely new spin on recreational activities by capturing, and delivering hi-jinx, belly slapping bloopers and outdoor mishaps on tape.

The company informs that another show Gagsters! combines elements of Candid Camera and Mission Impossible while adding another ingredient bright kids with attitude. GRB also twists the real in reality, by offering Graveside Groupies and Mysterious Worlds for content distributors who are interested in shows that push the envelope.

The reality line up also includes the competitive, survival-based Destination Unknown, X-Quiz and the uncompromising futuristic cat and mouse game of The World's Most Dangerous Game.

It remains to be seen whether or not AXN, Reality TV and their ilk accept the bait.

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