The tournament kicks off on Monday and Star Sports will have live coverage of the same from 8.30 pm onwards. The new features that visitors to the site can avail of include video programming, expanded match analysis, interactive behind-the-scenes access and exclusive product offerings.

An official release states that in addition the site will also feature IBM's real-time scoreboard providing point-by-point scores for all matches. The USTA produces, designs, manages and creates all of the content and programming for the site. Last year it generated record traffic across the board including 12.9 million visits and 125 million page views from fans in 166 countries.

IBM has been the USTA's exclusive information technology partner for the past seven years. It develops and hosts www.usopen.org with innovative on-demand technology providing both reliability and scalability.

IBM's worldwide sponsorship marketing director Rick Singer said, "The USTA looks to IBM for the technology to enhance the information and service provided to the fans, media and broadcasters through real-time, on-demand scoring and analysis as well as hosting usopen.org. The USTA is a great example of an on demand business looking to provide its constituents with the information they want, whenever and wherever they want it."

USTA's Advanced Media MD Ezra Kucharz added, "www.usopen.org is in itself a multimedia destination with radio, TV and continuous news and features offering round-the-clock coverage of the US Open from the fan and player perspective. We strive for the site to be the premier source of all information for the tournament for the next three weeks."