UTV pitches new innovative shows with channels

MUMBAI: Ronnie Screwvala's UTV is ready with a series of new shows that are being pitched with channels. The list includes India's first silent comedy sitcom and India's first prime time animation serial.

The silent sitcom is being billed as a hilarious one-upmanship battle between two neighbours who relish putting one another into difficult situations resulting in a series of 'slapstick' humourous situations.

UTV's show Kahin Naak Na Kat Jaye is being positioned as India's first prime time animation serial. The serial is about three segments of society called Sharmnaks, Bandnaks, Khatarnaks with noses of varying lengths. In fact, the laws and norms of their societies revolve around the length and sizes of their noses.

Another comedy Shaam Dale Khidke Tale Tum Seeti Bajana Chod Do revolves around two families - the Shahs and the Mehras. The elders of the two families fight with each other even as the younger ones get romantically involved.

Another comedy show Mumbai Ki Maaya Muradabad Ki Vidya is a comedy serial about two sisters-in-law; one comes from a literate family whereas the other one is a matriculate who belongs to a rich family. The humourous situations arising from their interactions is a typical 'money versus knowledge' clash situation. The show is aimed at viewers from both metropolitan and non-metro audiences.

Prem Granth part II - Shaadi ke Baad is a romantic comedy. It is about a man who believes that romance has to be kept alive even after marriage. He seeks inspiration from a book called Prem Granth that has been passed on to him by his grandfather.

The 'soap' project that UTV had earlier christened as Holi has been renamed as Sangini. Directed by Sanjay Upadhyay with Sukesh as the creative director and Satyam Tripathi as the writer. The basic premise is about a star-crossed lovers. Mehta says: "To put it simply, it is the story about two brothers and two sisters, who albeit for different reasons, do not see eye to eye. The elder brother of the duo falls in love with the elder sister. But the wrong brother gets married to the girl and the situation between the two worsens."

An ideal subject for a soaps, the serial also has a flashback track wherein the roots of the "enmity" between the mothers (who were fast friends at one time) is traced. While the youngsters are bunch of UTV regulars, Navneet Nishan and Reena Wadhwa are playing the older ladies. Both Nishan and Wadhwa are back on the screen after a hiatus along with Govind Namdeo.

Also read:

UTV pitching pilots for four new shows

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