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Sahara Samay Mumbai's launch had been delayed partly because of
a massive fire that gutted the company's office complex in the western
suburb of Goregaon in January. The complex also houses the Sahara
Samay Mumbai news centre and imported equipment was destroyed in
the blaze.
Speaking to indiantelevision.com last night on the sidelines of
a media briefing to announce the relaunch of Sahara's Rs 600-million
magum opus Karishma The Miracles Of Destiny, Roy confirmed that
Sahara Samay Mumbai and Sahara Samay MP would be soft-launched on
1 September. The official launch is scheduled for 15 September with
the interrim two-week period being utilised to fine-tune proceedings.
Queried as to how he hoped to perk up the group's main news channel
Sahara Samay Rashtriya, which had failed to keep the momentum going
after an impressive start, Roy said an aggressive marketing push
was in the pipeline to increase awareness levels. All the various
media platforms available to the group, including the entertainment
channel Sahara TV, would be roped in as part of this effort, Roy
said. It would be a virtual relaunch of the channel and would coincide
with the launch of the Mumbai and MP channels, he added.
Sahara Samay Mumbai, meanwhile, will cover news from three states
- Maharashtra, Gujarat and Goa - while Sahara Samay MP, as the name
suggests, will cover the state of Madhya Pradesh.
With the launch of the two channels, the number of region specific
channels in the Sahara Samay family will go up to three (Sahara
Samay UP has already launched) in addition to the main Sahara Samay
Rashtriya channel.
There are three more region-specific channels that are slated to
launch in a phased manner over the coming months - Rajasthan, Bihar
and National Capital Region (NCR).
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