Playwin to add Mizo lottery to kitty

MUMBAI: After Karnataka, Sikkim and Arunachal Pradesh under its belt, Playwin, the lottery from the Essel stable, is adding Mizoram online lottery to its kitty.

Pan India Infravest's CEO Sanjay Das says Mizoram Lotto to be out by September Floated under the name of Dakshin Media, the Mizoram lottery will be launched by mid-September, according to Pan India Infravest Network CEO Sanjay Das. The company, rechristened from the earlier Playwin Infravest, has recently launched the online lottery for the Arunachal Pradesh government under the brand name Max Lotto.

The Mizo lottery will have a weekly and a daily game and the formats will be similar to those used and popularised thus far, says Das, while declining to give out further details of the under-wraps games.

The company is now beefing up its distribution and marketing strategy to gear up to the challenge posed by the latest entrant, Forbes’ Dhan Dhana Dhan, as well as the proposed online lottery ventures by Videocon, Modis, Apollo and Fortune-Essar.

While the company aims to add another 4,000 to 5,000 new ticket dispensing terminals across the country by the end of this fiscal, it did suffer a setback in April this year, when it pulled out of the barely three-month-old Maharashtra online lottery, branded Megawin Maha Lotto, after 'a disagreement over the interpretation of the terms and conditions'.

Pan India, which posted revenues of Rs 660 crore (Rs 6,600 million) in the fiscal just ended, hopes to touch Rs 1,000 to Rs 1,200 crore (Rs 10 billion to Rs 12 billion ) by March 2004.

The company is now eyeing other states Rajasthan, Kerala and Haryana for a tie up for their online lottery business, even as Tamil Nadu continues its ban on lottery imposed earlier this year.

Latest Reads
Comedy Central sets pace for ultimate celebration with over 100 hours of non-stop FRIENDS ultra marathon for its 6th birthday

Birthdays and New Years are great occasions to make resolutions for participating in marathons. However, this is one marathon which calls for hanging up your running shoes and grabbing the best spot in front of the telly with a bowl of munchies to keep you going because, for the first time ever in...

Television TV Channels English Entertainment
U Sports launches India's first ever Multi-Platform Multi-Game E-Sports Championship - U Cypher with MTV

The Indian E-Sports scenario is all set for a major revamp as U Sports, one of India’s biggest sports business companies in association with India’s No. 1 Youth Brand, MTV, announces the premiere of their all new month-long championship, U Cypher with MTV. Premiering today, on 19th January, the...

Television TV Channels Sports
TV ownership increased by 14% in 2017: IRS

After a gap of four years, the Indian Readership Survey (IRS), which documents the growth of the media industry, has been released for 2017. The survey methodology was criticised in 2014 and, therefore, was halted for an upgrade. This time, the sample size has been increased by 34 per cent to 3.2...

Television TV Channels Viewership
CNN-News18 launches 'If I Were FM Challenge'

As part of its Budget programming, CNN-News18 is launching the ‘If I were FM Challenge’. The campaign will encourage viewers to contribute their suggestions for the Union Budget. The channel will run an extensive on-air campaign to promote the same.

Television TV Channels News Broadcasting
BBC World News to Broadcast 'China's Chat Girls'

Lele Tao is an internet superstar in China’s $3 billion dollar ‘live streaming’ industry. With more than a million fans she can earn thousands of dollars a day singing, dancing, flirting, or often just chatting into her webcam. Fans buy her virtual gifts which she redeems for cash. In return she...

Television TV Channels News Broadcasting
PKL season 6 and 7 dates announced

The second most watched domestic league in India, Vivo Pro Kabaddi League owned by Mashal Sports and Star India announced the dates of sixth and seventh season.

Television TV Channels Sports
Star Bharat leads Hindi GEC (U+R) in week 2 of BARC ratings

MUMBAI: Star Bharat emerged as the leader in the Hindi GEC (U+R) genre dethroning Zee Anmol according to Broadcast Audience Research Council (BARC) all India data for week 2 of 2018.

Television TV Channels Viewership
BARC week 2: Aaj Tak leads Hindi News in all three markets

MUMBAI: Republic TV continues its leading streak in the second week of the year as well in BARC All India ratings. News Nation stays in the top five chart in week 2 of 2018 in Hindi News Rural market. Aaj Tak tops the chart again in Hindi News Urban market.

Television TV Channels Viewership
Dsport acquires India rights of tri-nation tournament in SL

Discovery’s sports channel Dsport has acquired the exclusive India broadcast rights of Nidahas Trophy 2018, a tri-nation international T20 tournament involving India, Sri Lanka and Bangladesh. The transaction was facilitated by Lagardère Sports, the global marketing consultant of Sri Lanka Cricket...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories