Playwin to add Mizo lottery to kitty

MUMBAI: After Karnataka, Sikkim and Arunachal Pradesh under its belt, Playwin, the lottery from the Essel stable, is adding Mizoram online lottery to its kitty.

Pan India Infravest's CEO Sanjay Das says Mizoram Lotto to be out by September Floated under the name of Dakshin Media, the Mizoram lottery will be launched by mid-September, according to Pan India Infravest Network CEO Sanjay Das. The company, rechristened from the earlier Playwin Infravest, has recently launched the online lottery for the Arunachal Pradesh government under the brand name Max Lotto.

The Mizo lottery will have a weekly and a daily game and the formats will be similar to those used and popularised thus far, says Das, while declining to give out further details of the under-wraps games.

The company is now beefing up its distribution and marketing strategy to gear up to the challenge posed by the latest entrant, Forbes’ Dhan Dhana Dhan, as well as the proposed online lottery ventures by Videocon, Modis, Apollo and Fortune-Essar.

While the company aims to add another 4,000 to 5,000 new ticket dispensing terminals across the country by the end of this fiscal, it did suffer a setback in April this year, when it pulled out of the barely three-month-old Maharashtra online lottery, branded Megawin Maha Lotto, after 'a disagreement over the interpretation of the terms and conditions'.

Pan India, which posted revenues of Rs 660 crore (Rs 6,600 million) in the fiscal just ended, hopes to touch Rs 1,000 to Rs 1,200 crore (Rs 10 billion to Rs 12 billion ) by March 2004.

The company is now eyeing other states Rajasthan, Kerala and Haryana for a tie up for their online lottery business, even as Tamil Nadu continues its ban on lottery imposed earlier this year.

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