CNBC Asia Pacific, Shanghai Media announce strategic partnership

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By indiantelevision.com Team Posted on : 10 Apr 2003 05:00 pm

MUMBAI: CNBC Asia Pacific and Shanghai Media Group jointly announced a strategic partnership today.

The partnership announced today has two initial elements. The first is to bring global business and financial content from CNBC to audiences in China on Shanghai Media Groups Shanghai TV Business Channel, and the second is to provide key business and financial information from China to viewers across Asia, Europe and the United States on CNBCs global family of networks. The partnership has received approval from Chinas State Administration of Radio, Film and Television (SARFT), and is strongly supported by the relevant Shanghai governmental departments, according to an official release.

A special edition of CNBCs Programme Managing Asia, repackaged by Shanghai Media Group, is being prepared to be offered to Chinese audiences via its Business Channel. Through in-depth, one-on-one interviews, Managing Asia examines the secrets and strategies of the Asia Pacific regions most influential business leaders.

Additionally, beginning 14 April, CNBC and Shanghai TVs Business Channel will broadcast live updates from Shanghai on CNBCs extensive global network twice each working day. Chinas most relevant and up-to-the minute business intelligence will be brought to investors and business people throughout Asia, Europe and the United States. A morning brief and an afternoon update will ensure that CNBCs viewers are informed of the latest developments in Chinas business environment, the release adds.

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