Television

I&B, ASCI to work together to remove offensive ads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/11/04/Untitled-1_3.jpg?itok=Qx47Kodv

NEW DELHI: The government is finally getting it right. It's involving the industry where its diktat had failed, especially where surrogate and objectionalble advertising on various TV channels are concerned.

 

 

The ministry of information and broadcasting and the Advertising Standards Council of India (ASCI) would take steps to harmonize the Advertisement Code under the Cable Television Regulation Act and the code prescribed by the ASCI in order to check the "menace" of objectionable advertisement on TV channels.



At a meeting between minister of information & broadcasting Ravi Shankar Prasad and a delegation of the ASCI, led by its president Ravi Kant, yesterday, it was agreed that both the government and the ASCI would synergise their efforts to ensure that decency is maintained in advertisements.



Prasad said that he believes in self-regulation and was not in favour of enforcement by the government. He said professional organizations like ASCI must exercise their influence in motivating their member advertisers to conform to their own code for observing decency, legality, honesty, truthfulness and respectability. He also asked ASCI to spread their network beyond Metros to the small towns.



Expressing his concern over indecent ads and also surrogate ones that were going up to skirt the ban on liquor and tobacco ads, Prasad said that he is receiving a very large number of complaints against such ads even from MPs, judges, lawyers, women organizations etc. All were urging drastic action against the offenders, he said.



ASCI representatives shared the concern of the Minister and said that despite limited resources and infrastructure at their disposal they have a mechanism to receive complaints against offending ads and takes suitable action against the violators. They agreed that self-regulation is the best way to meet the challenge and said that they would launch an awareness campaign to educate the pubic, inviting complaints if any against objectionable ads.



The I&B ministry also launched the ASCI website on the occasion. The website gives information about the ASCI Ad Code, mechanism to receive complaints against objectionable ads and process for their disposal.



Meanwhile, on Saturday, Prasad said the ministry would review the Central Board of Films Censors Guidelines to make them more effective in the changed circumstances.



Inaugurating the National Conference of chairpersons of State Women Commissions, here on the weekend, the minister said technology has vastly changed and the entire media scene has undergone total transformation since the guidelines last framed in 1991. He said some check is also required to be exercised over the promos of films, which are put on the TV channels even before the films are censored. Even the songs of films given 'A' certificate are shown on the TV channels, which needs to be stopped.



He said the CBFC deleted over 6,000 feet of film footage, last year, which were found objectionable. But, he said, the CBFC has to ensure a blend of creativity and decency while censoring the films.



Referring to the TV advertisements showing women in an objectionable manner, Prasad agreed that tougher action is needed.



He repeated his appeal to broadcasters and advertisers to exercise self-regulation and not to force the Government to take strict action. He said a creative ad leaves a lasting impression and is much more effective than one put in a cheap manner.



On its own, the government issued 64 showcause notices and passed 34 final orders on objectionable ads on TV channels. In addition, three channels have been issued notices for showing 13 objectionable songs. One of the channels has already agreed to take off offensive songs, the Minister said.



He said, it is very difficult for the Government to monitor all the 100 channels and over 2,000 ads on them. He asked the woman organisations like the National Commission for Women to bring out specific instances of offensive ads to the government's notice, which would be properly followed up.



The chairperson of the National Commission for Women Poornima Advani drew the attention of the minister to the depiction of women in a very bad manner both by the newspapers and the electronic media.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/22/karan-bajaj%20%281%29.jpg?itok=PEGordMk
DSport bags rights of Chinese League, IPL on cards

Discovery’s newest offering in the sports industry, DSport, has acquired the rights of the Chinese Super League (CSL). The tournament will be aired from 11 March.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/22/pramod%20%281%29.jpg?itok=X3UbSddA
Pramod Chandorkar is IRAA awards director

The Indian Recording Arts Academy has announced Pramod Chandorkar as the Awards Director. Pramod has been working as a Sound Engineer since 1995. He has worked on numerous mega hit albums and films as Chief Sound Engineer. He is one of the few audio engineers who have excelled in all branches of...

Television TV Shows Awards
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/22/Kalanithi-Maran.jpg?itok=byGkIFgE
Sun TV to benefit greatly from DAS III & IV: Centrum Broking

MUMBAI: Stockbroking firm Centrum Broking’s research team is relatively bullish on the Sun TV Network. In its latest report, Centrum has stated that Sun TV has said that recent developments bode well for the Kalanithi Maran promoted southern TV network. “We draw comfort from the court’s recent...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/21/akash-chawala.jpg?itok=turVwkEr
Akash Chawla bids adieu to ZEEL after 12 years

MUMBAI: Zee Entertainment Enterprises company Zee Studio's executive vice-president - films, and business head Akash Chawla has resigned after a long stint of 12 years.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/21/Ghost-buster_0.jpg?itok=pN9k_YTs
Tickle your funny bone with 'Ghostbusters' on Sony Pix

MUMBAI: Horror flicks never go out of fashion. And, if it has ghosts with a funny bone, you are in for a treat. Sony Pix is all set to premiere the cult Ghost-comedy film Ghostbusters on 26 February at 1 pm and 9 pm.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/21/inside-800x800.jpg?itok=_rxsCsI-
Star Plus, Jalsha & Zee telecast challenged in B'Desh SC

MUMBAI: An appeal has been filed in the Bangladesh Supreme Court challenging the country's High Court verdict that approved continuing of telecast of three Indian TV channels. The Bangladesh High Court had paved the way for continuance of telecast of Star Plus, Zee Bangla and Star Jalsha. The...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/21/UK%20TV.jpg?itok=7UJUL8VJ
India's UK TV content imports rise to Rs 125 crore in 2015-2016

MUMBAI: India is the second fastest growing market for the UK content. That’s the findings of the latest TV export report for 2015-2016 released by the Producers Alliance for Cinema & Television (PACT). The report states that imports of British content by Indian broadcasters grew a handsome 43...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/20/BIG-Magic_Akbar_Logo.jpg?itok=WhRLhaGi
Big Magic to air 'Akbar' from 20 Feb

MUMBAI: BIG Magic, a variety general entertainment channel, adds yet another unique offering to its bouquet of shows with the launch of a first-of-its-kind historic drama, ‘Akbar’.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/20/IPL-2017%20%281%29_0.jpg?itok=6bGpZAhN
IPL 2017 auction: Ben Stokes, Tymal Mills top overseas buys, Karn Sharma biggest Indian buy

England’s all rounder Ben Stokes at Rs. 145 million (RPS) followed by compatriot Tymal Mills at Rs. 120 million (RCB) were amongst the top foreign buys, while Indians player Karn Sharma was picked by MI for Rs. 35 million at the Indian Premier League (IPL) 2017 auction that began in Bengaluru...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories