Television

BBC scores with Indian viewers during Iraq conflict

MUMBAI: With the ongoing Iraq conflict gaining momentum viewership for news channels have received a boost. While the long term viewership impact remains to be seen BBC World claims to be making significant strides in the country.

 

 

TAM research indicates that BBC World's audience reach went up to 10 million viewers in one three-day period (20-22 March 2003) more than double the usual number. During this period, the channel's market-share equalled that of CNN and CNBC put together among up-market people and all individuals in terms of number of viewers who tuned-in to the channel since the outbreak of the Iraq crisis.



The Peoplemeter data showed an overall increase in news viewing and BBC World in particular showed a jump of 108 per cent in reach and 85 per cent increase in time-spent on the channel among upmarket people. Additional viewers turned to BBC World with the data showing that among upmarket people 56 per cent of CNN viewers watched BBC World and 31 per cent of BBC World viewers watched CNN.



BBC World's ad sales head Seema Mohapatra said," These research figures reflect that a vast number of discerning viewers are watching BBC World for a broader perspective of global issues. It is heartening to know that it is not just our core audiences, but additional viewers who turn to the channel time and again for its factual and unbiased reporting."



The channel has been doing well in other countries also like Australia. BBC World is now available in 1.5 million homes across all platforms (Austar, Optus and FOXTEL). The latest research by AC Neilsen (23-29 March) shows that audience share has increased by 750 per cent in just two weeks. Audience reach is also at record levels with research showing it is 44 per cent higher than the previous record (week of 9/11) and represents the fastest growth rate for any channel reported by AC Neilsen.



Singapore-based deputy director Airtime Sales for BBC World Sunita Rajan said, "BBC World already does very well in attracting audiences with an AB profile from a large part of pay-tv viewership but this latest data demonstrates that substantially more viewers are turning to BBC World for its balanced and impartial reporting of unfolding events in the Gulf."



Audience research from the Asia-Pacific region over the past six months supports this upward trend. The latest International Air Travellers Survey (IATS) Asia-Pacific 2002 confirmed that BBC World is the fastest growing international news channel in the region (the study measures the viewership of international television channels and readership of international publications among international air travellers). The sixth Pan Asia Cross Media Survey (PAX) also found that unlike other news channels, BBC World held onto the audience it gained in 2001 as well as showing annual growth in some of Asia's biggest urban centres. BBC World's monthly audience grew by fourteen percent (14 per cent) year-on-year to 993,000 - the fastest growth for any of the top ten international channels.



Terrestrial broadcasters around the world, including NHK (Japan), ATV (Hong Kong) and SABC (South Africa) have signed agreements to broadcast BBC World's breaking news thereby extending the channel's reach even further. A potential 68 million free-to-air terrestrial households now have access to the channel's additional continuous news output, on top of the channel's ordinary distribution of 254 million households globally. Global peoplemeter data for the same period indicates enormous growth in audiences elsewhere with India, South Africa and the USA all reporting three and four times more BBC World viewers than usual.



In the US, PBS stations carrying BBC World News bulletins reach over 80 per cent of homes and in Dallas viewing to Channel 2, which has been showing BBC World coverage virtually full-time, is recording four times the usual station level of viewers.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/29/Ekta%20Kapoor.jpg?itok=ARYYpyWQ
Balaji Telefilms to restructure its motion picture business

MUMBAI: It’s restructuring time at Balaji Telefilms Ltd (BTL). The company has informed the Bombay Stock Exchange that it has got the board approval to rejig some of the businesses its subsidiary companies Balaji Motion Pictures Ltd (BMPL) and Bolt Media Ltd (BML).

Television Production House Fiction
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/29/Untitled-1.jpg?itok=jqxbsxLn
Zee Classic refreshes in attempt to attract mass audiences

The Punit Goenka-led Zee Entertainment Enterprises Ltd (ZEEL) has got into a hyper-refresh mood, revamping its channels, one after the other. First, it announced the relaunch of Zindagi, and now it’s the turn of Zee Classic.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/28/Untitled-1_9.jpg?itok=KzrJ1aud
Zeel relaunches Zindagi with new shows; dual audio feed

Zee Entertainment Enterprises Ltd’s alternative Hindi GEC Zindagi, as announced earlier, is going in for a refresh. And in its new avatar Zindagi is rolling out a programming line up consisting of South Korean, Latin American, Spanish Italian, Turkish and home grown Indian shows from 3 October. For...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/28/Untitled-3_0.jpg?itok=ZKMU8dAW
Star India's Gaurav Banerjee's take on 'P.O.W. - Bandi Yuddh Ke'

It has been labeled as the pioneer of saas bahu sagas. But, the leadership trio -- Uday Shankar-Sanjay Gupta-Gaurav Banerjee -- at the Twenty First Century Corp-owned Hindi GEC Star Plus -- has over the past few years been working at breaking down this myth.

Television TV Shows Thriller
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/27/Untitled-1_25.jpg?itok=_2A3Ev9J
Powerpuff Girls: Over 30 brands partner with Cartoon Network

The revival of Cartoon Network’s enduring original franchise The Powerpuff Girls made a spectacular debut on TV screens across EMEA recently. Now, with the show delivering consistently great ratings and interest in the brand accelerating, Cartoon Network proudly details its comprehensive first...

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/27/Untitled-1_4.jpg?itok=a_JSVu5m
BARC India ropes in Nielsen's Jamie Kenny as DAM head

BARC India has appointed Jamie Kenney as the business head of its digital arm. The move is a part of BARC India’s plan of launching digital audience measurement in the country.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/27/TV9.jpg?itok=wNCSSNZG
TV9 network on sale; Zee group front-runner?

MUMBAI: Consolidation in the Indian news television business is but a foregone conclusion, thanks to the plethora of channels operating in the space. The only question is when and who.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/27/Untitled-1.jpg?itok=1qGZUh9d
Engaging content: Akbar Birbal folklore completes 500 episodes

Big Magic is all set to create a new benchmark with the completion of 500 episodes of its marquee show Har Mushkil Ka Hal Akbar Birbal.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/26/Prannoy%20Roy.jpg?itok=O75DOjIQ
NDTV 24 x7 expands its presence in Singapore

New Delhi Television Limited (NDTV) on 26 September announced the launch of its flagship channel, 'NDTV 24x7', on Singtel in Singapore.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories